MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK
MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK
Top Rank marks the most integrated boxing partnership ever for America's original premium light beer and will run throughout 2025
莫庫酒業標誌着美國原創優質輕啤酒的最全面合作伙伴關係,並將持續至2025年
CHICAGO, Dec. 4, 2024 /PRNewswire/ -- Whether it be in the ring, on stage, or at the bar, Miller Lite and Top Rank are known for celebrating true originals. Now, America's original light beer is teaming up with boxing promotional powerhouse Top Rank to champion standout athletes and bring boxing to new heights.
芝加哥,2024年12月4日/ PRNewswire/ - 無論是在擂臺上,舞臺上,還是在酒吧裏,Miller Lite和Top Rank因慶祝真正原創而聞名。現在,美國最早的淡啤酒正在與拳擊推廣巨頭Top Rank聯手,倡導傑出運動員,並將拳擊推向新高度。
The collaboration between Miller Lite and Top Rank will debut on December 7 during the long-awaited rematch between WBO junior lightweight world champion Emanuel Navarrete and former two-weight world champion Oscar Valdez at Footprint Center in Phoenix, Arizona.
莫庫酒業和Top Rank之間的合作將於12月7日首次亮相,屆時將在亞利桑那州鳳凰城的足跡中心舉行WBO次輕量級世界冠軍Emanuel Navarrete與前兩級世界冠軍Oscar Valdez之間備受期待的複賽。
"Miller Lite has deep roots in the world of sports, from our original Great Taste, Less Filling campaign in 1975, to our current partnerships in professional football and baseball," said Alan Bremerkamp, Director of Marketing for Miller Lite. "Boxing is one of the fastest growing sports in the U.S., so it made sense for the original light beer to join forces with boxing industry leader Top Rank to reach a new set of consumers who love the originality of boxing."
「從1975年我們原創的口感濃郁,低卡路里的廣告活動,到我們目前在職業足球和棒球領域的合作,Miller Lite在體育界有着深厚的根基,」Miller Lite營銷總監Alan Bremerkamp表示。「拳擊是美國增長最快的運動之一,所以作爲最早的淡啤酒,與拳擊行業領軍企業Top Rank聯合,以吸引鍾愛拳擊原創性的新一代消費者,是合情合理的。」
Key elements of this partnership include prominent ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.
該合作伙伴關係的關鍵要素包括醒目的擂臺標識,體驗式活動,內容創作,現場互動以及強大的數字媒體存在。
"At Top Rank, we are proud to join forces with Miller Lite to elevate the fight night experience, making every punch more thrilling and every moment more memorable," said Brian Kelly, Chief Revenue Officer at Top Rank. "This partnership is a celebration of unforgettable nights and our passionate fans who make them special."
「在Top Rank,我們很自豪能與Miller Lite攜手提升拳擊之夜的體驗,使每一擊更加刺激,每一刻更加難忘,」Top Rank首席營收官Brian Kelly表示。「這一合作伙伴關係是對難忘之夜和讓它們變得特別的我們充滿激情的粉絲們的慶祝。」
In addition to extensive branding and experiential events, Miller Lite and Top Rank will join forces to champion standout athletes and bring boxing to new heights throughout 2025.
除了大規模品牌推廣和體驗活動外,Miller Lite和Top Rank將聯手支持傑出的運動員,並在2025年全力將拳擊推向新高度。
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
關於莫庫酒業公司
莫庫酒業已有兩個多世紀的歷史,釀造飲料團結人們共慶生活的所有時刻。從我們的核心強勢品牌Coors Light、Miller Lite、Coors Banquet、Molson Canadian、Carling和Ožujsko到我們的高端品牌,包括Madrí Excepcional、Staropramen、藍月亮比利時小麥啤酒和Leinenkugel's Summer Shandy,再到我們的經濟和性價比品牌Miller High Life和Keystone Light,我們生產許多備受喜愛和標誌性的啤酒。雖然莫庫酒業的歷史植根於啤酒,但我們提供一個超越啤酒走廊的現代組合,包括有口感的飲料如Vizzy Hard Seltzer、像Five Trail威士忌這樣的烈酒和非酒精飲料如ZOA能源。作爲一家企業,我們的雄心是成爲我們員工、我們消費者和我們客戶的首選,我們的成功取決於我們能否提供產品來滿足各種消費者群體和場合的廣泛需求。
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
莫庫酒業公司是一家公開交易的公司,通過其美洲和歐洲、中東、非洲報告板塊進行運營,並在紐約證券交易所和多倫多證券交易所上市交易。要了解更多關於莫庫酒業公司的信息,請訪問 molsoncoors.com。
ABOUT TOP RANK
Innovation has been the standard at Top Rank since it was established in 1973 by Hall of Fame promoter Bob Arum. The boxing industry's leading promotional company, Top Rank has shaped and developed the careers of top international pay-per-view superstars and Hall of Famers, including Muhammad Ali, Marvin Hagler, Thomas Hearns, Roberto Duran, George Foreman, Sugar Ray Leonard, Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather Jr., Vasiliy Lomachenko and Tyson Fury.
關於Top Rank
自1973年由名人堂推廣者鮑勃·阿倫成立以來,創新一直是Top Rank的標準。拳擊行業領先的推廣公司Top Rank塑造和發展了國際頂尖付費精英以及名人堂成員們的事業,包括穆罕默德·阿里、馬文·哈格勒、托馬斯·赫恩斯、羅伯託·杜蘭、喬治·福曼、糖·雷·倫納德、奧斯卡·德拉霍伊、曼尼·帕奎奧、弗洛伊德·梅威瑟、瓦西里·洛馬琴科和泰森·弗瑞。
Known for creating strategic collaborations between athletes, sponsors, and television networks, Top Rank has been an architect of boxing's global growth by staging high-profile events in landmark settings worldwide. Top Rank is the industry leader in creating unforgettable in-arena experiences for fans and embracing 21st-century technological advancements to distribute world-class fights and shoulder programming across a variety of platforms.
Top Rank以在運動員、贊助商和電視網絡之間創建戰略合作而聞名,通過在世界各地的標誌性場所舉辦高調事件,成爲拳擊全球增長的推動者。Top Rank是在爲球迷營造難忘的體育館體驗方面的行業領導者,並積極利用21世紀的技術進步,在各種平台上分發世界級比賽和配套節目。
SOURCE Molson Coors Beverage Company
資訊 Molson Coors Beverage Company
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