Fort Lauderdale, Florida--(Newsfile Corp. - December 4, 2024) - Flora Growth Corp. (NASDAQ:FLGC) (FSE: 7301) ("Flora" or the "Company") announced today its intent to explore the integration of Bitcoin as an accepted form of payment across its business platforms. This move aligns with the Company's commitment to innovation and meeting the evolving preferences of its global customer base.

As part of the exploration phase, Flora Growth is preparing the necessary technological and operational frameworks to handle Bitcoin transactions securely and to hold Bitcoin as currency. This initiative reflects Flora's forward-thinking approach to financial flexibility, recognizing the growing adoption of cryptocurrencies as a legitimate medium of exchange worldwide.