(Hong Kong, 2 December 2024) Shangri-La launches "For the Young and the Young-at-Heart" campaign, a family-focused initiative introducing exclusive family packages across Shangri-La hotels worldwide. Designed to inspire connection, imagination, and joy for all ages, the campaign offers unforgettable adventures through bespoke activity programmes and thoughtfully curated experiences. Families are invited to Stay, Play, and Celebrate with extraordinary moments where every interaction is an opportunity to learn, grow, and create cherished memories.

At the heart of the campaign is a magical short film, which follows a young boy on a whimsical journey with his parents at Shangri-La. Greeted by Shangri-La's hallmark Asian hospitality, the family embarks on a series of enchanted escapades – following an iconic toy train to discover imaginative spaces, enjoying a tea party in a blooming garden, navigating an airship through fluffy clouds, and celebrating under a rainbow of oversized pool noodles. Along the way, the family bonds through moments of wonder, laughter, and discovery. These magical experiences bring to life Shangri-La's "Stay, Play, and Celebrate" philosophy, where every detail is thoughtfully curated to spark imagination, foster connection, and create lasting memories.

"At Shangri-La, we are passionate about crafting moments that bring families closer," said Andrea Wong, Senior Vice President, Group Marketing & Communications, Shangri-La Group. "Through this campaign, we invite families to embark on joyful adventures while experiencing the thoughtful hospitality that Shangri-La is known for. Our bespoke offerings are intentionally designed to inspire creativity and encourage self-discovery for the young ones, and create cherished memories for the family."

Where Families Stay, Play, and Celebrate Together

Shangri-La's exclusive Family Packages invite families to:

• Stay: Discover accommodations where imagination knows no bounds. From connecting rooms for multigenerational families to childcare essentials thoughtfully provided for convenience, every detail ensures a seamless and stress-free stay so families can focus on creating cherished memories together.

• Play: Immerse in endless fun and exploration with vibrant recreation spaces, including buds by Shangri-La, Adventure Zones, water play areas, and outdoor playgrounds. Bespoke activities inspired by local heritage, cultural traditions, and nature spark curiosity and foster deeper connections with each destination.

• Celebrate: From family stays to milestone events or simply dining with loved ones, Shangri-La curates unique WOW moments to make each experience unforgettable. With exceptional dining, personalised service, and thoughtful touches, every celebration becomes a cherished memory.

A World of Wonder for All Ages

Shangri-La is where families reconnect, laugh, and create lifelong memories. With experiences designed for all ages, every moment balances "we time" for meaningful family connections and "me time" for parents to relax and recharge. Our role is to create transformational experiences for children through exploration, learning and play, while parents feel good about leaving their kids in our care, opening up the possibility for them to have their own meaningful moment of pause.

Children can immerse themselves in engaging activities, vibrant play spaces, and creative programmes that spark imagination and curiosity — all in a safe, supervised setting.

While the little ones are happily entertained, parents can indulge in well-deserved moments of relaxation. Whether rejuvenating at the spa, enjoying a romantic dinner, or simply savouring a quiet drink, Shangri-La ensures every detail is taken care of so parents can unwind and enjoy quality time.

Rolling Out Family Experiences Packages across Shangri-La Destinations

Shangri-La's exclusive and fun family offerings are now available at iconic destinations across Asia and beyond, with more exciting initiatives under development. From vibrant city stays to serene beachside retreats, families can embark on their own Shangri-La adventure today.

"We are committed to continuously enhancing our offerings to create lasting memories for our family guests. As we expand these initiatives, we look forward to welcoming young and young-at-heart travellers to find their own Shangri-La with us, where every detail is thoughtfully curated for unforgettable and meaningful adventures," said Wong.

Families are invited to embark on their own Shangri-La adventure today. Visit the official campaign pages for "For the Young and the Young-at-Heart" to learn more about our family experiences and packages.

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About Shangri-La

Shangri-La, an iconic flagship brand of the Shangri-La Group, puts heartfelt service at the core of its distinctive Asian hospitality experience. Through imaginative and nature-inspired design, delightful culinary and cultural experiences, and its authentic and thoughtful service, the brand enables guests to realise their own moments of Shangri-La.

Today, the brand experience is brought to life in over 90 deluxe hotels and resorts at destinations around the world, including Australia, Canada, Mainland China,Fiji, France, India, Indonesia, Japan, Malaysia, Mauritius, Mongolia, Myanmar, Philippines, Saudi Arabia, Singapore, Sri Lanka, Sultanate of Oman, Thailand, Turkey, the United Arab Emirates and the United Kingdom.

About Shangri-La Group

Shangri-La Group is one of the world's premier developers, owners and managers of hotel and investment properties which comprises office buildings, commercial real estate and serviced apartments/residences. The Group's other principal activities include hotel management services as well as property development for sale. It currently owns and/or manages over 100 hotels globally in more than 75 destinations under the Shangri-La, Kerry, JEN by Shangri-La and Traders brands. Prominently positioned in Asia, the Group has a substantial pipeline of upcoming hotel and mixed-use development projects in Australia, Mainland China, Cambodia, and Japan. For more information, please visit