Amazon And Walmart Dominate Black Friday As Online Sales Soar 14.6%
Amazon And Walmart Dominate Black Friday As Online Sales Soar 14.6%
Black Friday sales in the U.S. revealed contrasting trends between in-store and online shopping, highlighting consumers' preference for digital platforms.
美國的黑色星期五銷售顯示出實體店與在線購物之間的對比趨勢,突顯出消費者對數字平台的偏好。
While brick-and-mortar stores saw muted growth of just 0.7% year-over-year, online sales surged by 14.6%, according to Mastercard SpendingPulse data. The figures underscore the growing dominance of e-commerce in the holiday shopping season, Reuters reports.
根據萬事達消費脈搏數據,實體店僅同比增長0.7%,而在線銷售則激增14.6%。這些數字凸顯出電子商務在假日購物季節中的日益主導地位,路透社報道。
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Adobe Inc. noted a substantial increase in online spending, with Americans shelling out $10.8 billion on Friday, a 10.2% rise from last year. Generative AI chatbots, designed to enhance shopper interactions, fueled a 1,800% surge in retail website visits compared to the previous year, according to a report by Barron's.
adobe公司指出,在線消費顯著增加,美國人在週五的消費達到108億美金,比去年增長了10.2%。據《巴倫週刊》報告,爲加強購物者互動而設計的生成式人工智能聊天機器人推動了零售網站訪問量較去年增加了1800%。
Top-selling items included makeup, Bluetooth speakers, and espresso machines, reflecting diverse consumer preferences.
熱銷商品包括化妝品、藍牙音箱和意式咖啡機,反映了消費者偏好的多樣性。
Salesforce analyzed data from over 1.5 billion global shoppers and reported a 7% uptick in U.S. online sales, reaching $17.5 billion. Home appliances and furniture emerged as popular categories among digital buyers.
賽富時分析了超過15億全球購物者的數據,報告稱美國在線銷售增長了7%,達到了175億美金。家電股和傢俱成爲數字買家的熱門類別。
Physical retail locations struggled to keep pace, with Facteus reporting a 5.4% drop in-store sales. This decline deepens to 8% when adjusted for inflation, indicating a challenging environment for traditional retailers.
實體零售店的銷售跟不上,Facteus報告稱,實體店銷售下降了5.4%。調整通脹後,這一降幅加深至8%,表明傳統零售商面臨挑戰。
Big-box stores like Target Corp (NYSE:TGT) and Best Buy Co Inc (NYSE:BBY) experienced flat year-over-year sales on Black Friday, emphasizing the shift toward digital channels.
大賣場如塔吉特公司(紐約證券交易所代碼:TGT)和百思買公司(紐約證券交易所代碼:BBY)在黑色星期五的銷售保持平穩,同比無增長,強調了向數字渠道的轉變。
Retail behemoths such as Amazon.com Inc (NASDAQ:AMZN) and Walmart Inc (NYSE:WMT) benefitted from strong online demand. Walmart's focus on integrating store-to-home delivery for its e-commerce customers has helped capture this growing market segment. Emerging platforms like TikTok Shop and PDD Holdings Inc (NASDAQ:PDD) Temu also demonstrated robust sales growth during the holiday period.
包括亞馬遜公司(納斯達克:AMZN)和沃爾瑪公司(紐交所:WMT)在內的零售巨頭受益於強勁的在線需求。沃爾瑪專注於爲其電子商務客戶整合門到家送貨,幫助其捕獲這一不斷增長的市場細分。新興平台如TikTok Shop和pdd holdings公司(納斯達克:PDD)的Temu在假日期間也展示了強勁的銷售增長。
Amazon has prioritized Black Friday over Cyber Monday for the second consecutive year, a shift Deepwater Asset Management's Gene Munster says yields strong results. This strategy aligns with Amazon's history of creating unique sales events, such as Prime Day.
亞馬遜連續第二年將黑色星期五置於網絡星期一之上,深水資產管理的Gene Munster表示這一轉變帶來了強勁的結果。這一策略與亞馬遜創造獨特銷售活動的歷史相一致,例如Prime Day。
Deepwater Asset Management's Gene Munster highlights the retail sector's growth, with Amazon's paid units rising from 8% in December 2022 to 12% in September 2024. He estimates retail operating margins have improved from -3% two years ago to 5% last quarter and predicts further gains to 7% in 2025, potentially lifting EPS to $7.15.
深水資產管理的Gene Munster強調了零售板塊的增長,亞馬遜的付費單位從2022年12月的8%上升到2024年9月的12%。他估計零售運營利潤率已從兩年前的-3%改善到上個季度的5%,並預測到2025年將進一步提升至7%,可能使每股收益提升到7.15美元。
Amazon announced it will hire 250,000 U.S. workers for the holiday season, reflecting retail's increased demand for seasonal staff. Target also revealed plans to add 100,000 temporary employees. In 2023, Amazon's U.S. Cyber Monday sales hit $12.4 billion, a 9.6% increase that exceeded the $12 billion forecast. Total online sales during Cyber Week reached $38 billion, surpassing the $37.2 billion estimate.
亞馬遜宣佈將在假期季節僱傭25萬名美國工人,反映出零售業對季節性員工的需求增加。塔吉特也透露計劃增加10萬名臨時員工。在2023年,亞馬遜的美國網絡星期一銷售額達到124億,是超出120億預期的9.6%的增長。網絡週期間的總在線銷售額達到380億,超出372億的預期。
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還閱讀:
- Walmart Shoppers Shun Electronics For Black Friday Deals On Eggs, Bread, Slippers
- 沃爾瑪購物者在黑色星期五避開電子產品,轉而購買雞蛋、麪包和拖鞋優惠。
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譯文內容由第三人軟體翻譯。