Reddit Rises, Elon Musk's X Stumbles: UK's Social Media Shakeup
Reddit Rises, Elon Musk's X Stumbles: UK's Social Media Shakeup
Reddit Inc (NYSE:RDDT) leapfrogged Elon Musk's X to become the UK's fifth most popular social media platform.
Reddit Inc（紐交所：RDDT）超越了埃隆·馬斯克的X，成爲英國第五大熱門社交媒體平台。
What Happened: According to a report by communications watchdog Ofcom, 22.9 million UK adults visited Reddit in May. X saw 22.1 million visitors.
發生了什麼：根據通信監管機構Ofcom的報告，2290萬英國成年人在5月份訪問了Reddit。X的訪客數爲2210萬。
Reddit also clinched the title of the fastest-growing large social media network in the country.
Reddit還獲得了該國增長最快的大型社交媒體網絡的稱號。
Read Also: Reddit Targets India, Brazil To Boost Global User Growth, Revenue
另請閱讀：Reddit瞄準印度和巴西，以推動全球用戶增長和營業收入。
Per The Guardian, Reddit's meteoric 47% year-on-year growth pushed it ahead of LinkedIn and X, marking a remarkable climb in the rankings. The surge comes as Reddit's signature communities, or "subreddits," continue to captivate an increasingly engaged user base.
根據《衛報》，Reddit年同比增長47%的驚人速度使其超越了LinkedIn和X，標誌着排名的顯著上升。這一增長的原因在於Reddit的特色社區或"子版塊"吸引了越來越多的活躍用戶。
Experts attribute Reddit's ascent to a mix of technological shifts and strategic moves. Farhad Divecha, managing director at AccuraCast, pointed to Google's 2024 algorithm update as a key driver, boosting Reddit's visibility in search results.
專家將Reddit的崛起歸因於技術變革和戰略舉措的結合。AccuraCast的常務董事法哈德·迪維查指出，谷歌2024年的算法更新是推動Reddit在搜索結果中可見性的關鍵因素。
Additionally, Reddit's March IPO brought heightened publicity, while changes restricting third-party app access may have funneled users directly to its platform.
此外，Reddit在3月份的首次公開募股（IPO）帶來了更高的宣發，而限制第三方應用訪問的變化可能使用戶直接轉向其平台。
Why It Matters: X's reach fell by 8% over the past year. Since Musk acquired Twitter in 2022, the platform has faced criticism over its content moderation policies and stiff competition from Meta's Threads, launched in July 2023.
重要性：X的覆蓋率在過去一年中下降了8%。自從馬斯克於2022年收購Twitter以來，該平台在內容管理政策和來自Meta於2023年7月推出的Threads的激烈競爭方面面臨批評。
The Ofcom report underscores broader digital trends:
Ofcom報告強調了更廣泛的數字趨勢：
- 40% of UK adults encountered misinformation or deepfakes online in the past year
- 30% harbor beliefs in global conspiracies or electoral fraud, highlighting a growing need for digital literacy
- 過去一年中，40%的英國成年人在網上遇到過虛假信息或深度僞造內容
- 30%的人對全球陰謀或選舉欺詐抱有信念，突顯出數字素養日益增長的需求
As the UK's digital habits evolve, Reddit's rise signals a shifting social media landscape—one where niche communities and authentic engagement trump traditional networks.
隨着英國數字習慣的發展，Reddit的崛起標誌着社交媒體格局的轉變——在這裏，小衆社區和真實互動勝過傳統網絡。
Whether Reddit can sustain this momentum remains to be seen, but for now, its upward trajectory is hard to ignore.
Reddit是否能維持這一勢頭仍有待觀察，但就現在而言，其向上的軌跡難以忽視。
- Jim Cramer: Reddit Is 'Fabulous,' Dow Is A 'Tough' One
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Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。
