TORONTO, Nov. 29, 2024 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to support wellness in innovative ways, is pleased to announce a strategic collaboration with Harley Oliver, a Toronto-based digital design firm, aimed at optimizing operational efficiency and increasing sales growth as Mikra continues its commitment to delivering science-backed wellness solutions to its growing customer base.

"This venture represents a strategic step forward to reduce internal costs while leveraging Harley Oliver's proven expertise in fractional outsourcing," said Andrea Judge, CEO of Lifeist Wellness. "By tapping into their innovative approach and extensive experience, we've already seen tangible results, including greater efficiency and increased sales, as demonstrated by the success of our pre-Black Friday Cyber Monday promotion."

Founded in 2007, Harley Oliver specializes in creating cutting-edge websites, applications, and digital content experiences. With a focus on e-commerce, branding, and strategy, the firm has collaborated with industry leaders across North America, earning accolades for their innovative and impactful designs. This partnership positions Mikra to streamline operations and enhance its digital presence, further aligning with its mission to make advanced wellness solutions accessible to more consumers.

"At Harley Oliver, it's not about doing more—it's about doing what's more effective," said Ben Leoni, Founder and Senior Director, Harley Oliver. "We find that modern digital strategies often feel vague when it comes to delivering measurable results. Our focus is on setting the right direction and implementing specific, practical tactics to drive progress. While there's work to do, we're incredibly excited about the opportunity to partner with Mikra and establish a scalable model for success. Together, we aim to craft a stronger narrative that delivers results and amplifies Mikra's presence in the health and wellness space."

"This collaboration underscores Mikra's commitment to delivering exceptional value while maintaining focus on our core growth initiatives," added Judge. "We are thrilled to partner with a team that shares our vision for innovation and success."

The partnership with Harley Oliver aligns with Mikra's strategy to work with best-in-class partners to enhance its capabilities, deliver impactful customer experiences, and drive sustainable growth.

About Harley Oliver

Harley Oliver is an award-winning digital design firm specializing in designing modern and unique websites, applications and digital content experiences. Clients rely on us to stay ahead of all things digital. We're an agile team shaped by a fast-paced startup culture and offer highly specialized services that work in accordance with what brands need today. For more information visit: .

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to develop innovative products that support human wellness and transform lives. Lifeist's key asset is its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. ("Mikra"), a biosciences and consumer wellness company focused on developing and selling innovative wellness products.

Information on Lifeist and its businesses can be accessed through the links below:

Contact:
Andrea Judge
CEO
Lifeist Wellness Inc.
Ph: 888-291-8311
Email: ir@lifeist.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

The forward-looking information contained herein, including, without limitation, statements related to the expected benefits of the collaboration with Harley Oliver, is made as of the date of this news release and is based on assumptions management believed to be reasonable at the time such statements were made, including without limitation, its expectation that the services to be provided by Harley Oliver will result in cost savings and increased sales, the nutraceutical market will continue to develop as currently anticipated, the nutraceutical market will continue to be a multi-billion dollar high-margin market, the introduction of new products and brands will generate additional revenue, expectations that CELLF, FOCUS, SERENITY, PROTECT and other new nutraceutical products to be developed by Mikra will gain market acceptance along with the expansion of the market for nutraceutical products, as well as other considerations that are believed to be appropriate in the circumstances. While we consider these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this news release. Such factors include, without limitation: the failure to realize the anticipated benefits from the collaboration with Harvey Oliver, the inability of the Company to develop Mikra's business as anticipated, unanticipated changes to current regulations that would adversely impact Mikra's business, unforeseen developments that would delay Mikra's ability to sell newly developed nutraceutical products, the risk that the expected demand for nutraceutical products in general and those of Mikra in particular does not develop as anticipated and risks relating to the Company's ability to execute its business strategy and the benefits realizable therefrom. Additional risk factors can also be found in the Company's current MD&A filed under the Company's SEDAR+ profile at . Readers are cautioned not to put undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Inc.