Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic
Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic
According to the KnownHost report, Black Friday, known for its enticing discounts on the latest technology, may not always deliver the bargains shoppers expect. A recent study by KnownHost revealed that nearly a third of these "deals" aren't genuine savings at all.
黑色星期五以其對最新科技的誘人折扣而聞名，但可能並不總是能提供購物者期望的優惠。KnownHost最近的一項研究顯示，將近三分之一的這些"交易"實際上並非真正的節省。
What To Know: An analysis of 65 of the most anticipated Black Friday tech deals from last year showed that, while 78% of products participated in sales, about 30% experienced price increases before the event to create the illusion of deeper discounts.
有關情況：對去年最受期待的65個黑色星期五科技優惠進行的分析顯示，雖然78%的產品參加了促銷活動，但約有30%的產品在活動開始前經歷了價格上漲，從而營造更深的折扣幻覺。
Only 42% of items had stable prices leading up to Black Friday before significant price drops, representing authentic deals. In comparison; 29% of products saw price hikes before Black Friday, with the average being a 20.5% increase, before dropping on the sale.
在黑色星期五之前，只有42%的商品價格保持穩定，並經歷了顯著的價格下降，代表着真正的優惠。相比之下，29%的產品在黑色星期五之前看到價格上漲，平均漲幅爲20.5%，然後在促銷期間下降。
According to the KnownHost report, Amazon.com, Inc. (NASDAQ:AMZN) products were some of the biggest offenders. The largest price hike in the week before Black Friday was Amazon's Fire TV Stick, which saw its price double before the sales event. The price of Amazon's Echo Buds rose 46% and the Amazon Fire Max 11 Tablet saw a price increase of 35% in the week before Black Friday.
根據KnownHost的報告，亞馬遜（亞馬遜上市公司，NASDAQ:AMZN）的產品是一些最大的違規者。在黑色星期五前一週，亞馬遜Fire TV Stick的價格翻了一番。亞馬遜的Echo Buds價格上漲了46%，亞馬遜Fire Max 11平板在黑色星期五前一週價格上漲了35%。
Other products that saw large price increases were HP, Inc.'s (NYSE:HPQ) HP 14 laptop with a 27% increase and Samsung's Galaxy Z Fold 5 phone up 16%.
其他產品中價格大幅上漲的還有惠普（紐交所上市公司，NYSE:HPQ）的HP 14筆記本電腦，上漲了27%，三星的Galaxy Z Fold 5手機上漲了16%。
Benzinga has contacted Amazon for comment on the KnownHost report.
Benzinga已聯繫亞馬遜就KnownHost報告發表評論。
Tech accessories are mostly likely to experience hikes ahead of Black Friday sales, the report showed, followed by headphones, smartwatches and laptops.
報告顯示，科技配件最有可能在黑色星期五前經歷價格上漲，其次是耳機、智能手錶和筆記本電腦。
TVs and tablets were the least likely to have seen increased prices leading up to Black Friday, and therefore, the categories where shoppers are most likely to find genuine savings.
電視和平板電腦是在黑色星期五之前最不可能看到價格上漲的產品，因此購物者最有可能找到真正的節省的品類。
"Black Friday can be as good as it seems with genuine deals still available to save money and get presents just before Christmas, but checking these deals out beforehand is important," KnownHost said in its report.
「黑色星期五」可能就像它看起來那樣美好，仍然有真正的優惠可以節省金錢，並在聖誕節前獲取禮物，但是提前檢查這些交易是很重要的，KnownHost在其報告中說。
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Image: Gerd Altmann from Pixabay
圖片：來自Pixabay的Gerd Altmann
譯文內容由第三人軟體翻譯。
