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17LIVE Group Acquires Japanese Entertainment Startup

17LIVE Group Acquires Japanese Entertainment Startup

17LIVE集團收購日本娛樂初創公司
Singapore Business Review ·  11/26 09:52

The company said it will strengthen its virtual IP business.

公司表示將加強其虛擬IP業務。

SGX-listed live-streaming platform, 17LIVE Group Limited has acquired Japanese entertainment startup mikai Inc. (mikai) which owns a VTuber production company.

新加坡交易所上市的直播平台17LIVE Group Limited已收購了日本娛樂初創公司mikai Inc.(mikai),後者擁有一家VTuber製作公司。

17LIVE said the acquisition strengthens its virtual IP business, enhancing its platform with mikai's virtual influencer portfolio.

17LIVE表示,此次收購加強了其虛擬IP業務,在mikai的虛擬勢力品牌組合的基礎上增強了其平台。

It will also accelerate its V-liver business by integrating mikai's branding and will foster closer partnerships with existing V-livers, providing them with guidance that is crucial for the success of IP development.

同時,它還將通過整合mikai的品牌知識,加速其V-liver業務,並促進與現有V-liver更緊密的合作關係,爲他們提供對IP開發成功至關重要的指導。

mikai will continue to focus on discovering and nurturing new VTubers, leveraging 17LIVE's live-streaming platform to amplify their visibility and engagement.

mikai將繼續專注於發掘和培養新的VTuber,藉助17LIVE的直播平台來提高他們的知名度和互動性。

"VTuber content is rapidly gaining traction alongside video games and anime films. With the growing global demand for anime and virtual content, joining 17LIVE is a pivotal step in unlocking further growth opportunities together," Takahiro Uemura, CEO of mikai Inc., said.

"隨着VTuber內容與電子遊戲和動漫電影同步獲得增長。隨着對動漫和虛擬內容日益增長的全球需求,加入17LIVE是共同開拓進一步增長機會的關鍵一步。"mikai Inc.首席執行官上村隆宏表示。

譯文內容由第三人軟體翻譯。


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