Warner Bros. Discovery NBA Deal 'Best Case Scenario': Analyst Says Renewal Structure Could Boost Annual Profit
Warner Bros. Discovery NBA Deal 'Best Case Scenario': Analyst Says Renewal Structure Could Boost Annual Profit
Analysts praised the agreement reached this week between Warner Bros. Discovery (NASDAQ:WBD) rand the National Basketball Association (NBA) that will see an extension of the two company's partnership for 11 years.
分析師們讚揚了本週華納兄弟探索公司（納斯達克：WBD）與全國籃球協會（NBA）達成的協議，該協議將使兩家公司之間的合作關係延長11年。
As part of the deal, TNT Sports will be licensed to other companies and Warner Bros. will get exclusive rights to NBA games in some international markets. The deal will also see ESPN, a unit of The Walt Disney Company (NYSE:DIS), partner with Warner Bros. to license the popular basketball studio show "Inside the NBA."
作爲交易的一部分，TNT 體育將被授權給其他公司，而華納兄弟將獲得某些國際市場的NBA比賽的獨家權利。該交易還將使ESPN，迪士尼公司（紐交所：DIS）的一個部門，與華納兄弟合作，授權流行的籃球節目《NBA內幕》。
The Analyst Takeaways: "This appears to be as positive of an outcome as investors could have hoped for, considering loss of domestic distribution," Bank of America's Jessica Reif Ehrlich said in a Monday analyst note.
分析師的看法："考慮到國內分銷的損失，這似乎是投資者所能希望的最積極的結果，" 美國銀行的傑西卡·雷夫·埃爾裏希在週一的分析師報告中表示。
Read Also: Stock Of The Day: Warner Bros. Bounces From Support As NBA Agreement Finalized
另請閱讀：今日股票：華納兄弟從壓力位反彈，NBA協議達成。
Ehrlich, calling the deal "a best case scenario," reiterated a Buy rating on Warner Bros. Discovery with a $12 price target.
埃爾裏希稱這筆交易爲"最佳案例情景"，重申對華納兄弟探索公司的買入評級，目標價爲12美元。
Warner Bros. Discovery avoids having to pay expensive sports rights fees while still getting global rights to some hit shows, she explained.
她解釋說，華納兄弟避免了支付昂貴的體育版權費用，同時仍獲得一些熱門節目的全球權利。
The company will also receive licensing revenue from Disney for "Inside the NBA."
該公司還將從迪士尼那裏獲得"NBA內幕"的授權收入。
"In totality, we estimate today's announcements could yield a healthy annual profit for the company," Ehrlich added.
"總體而言，我們估計今天的公告可能爲公司帶來可觀的年度利潤，" 埃爾裏希補充道。
Ehrlich said Warner Bros. Discovery will now televise exclusive Big 12 football and men's basketball games starting in the 2025 season.
埃利奇表示華納兄弟發現公司將從2025賽季開始獨家直播大12體育聯賽的足球和男子籃球比賽。
"WBD continues to add sports rights to its portfolio which in the aggregate, should help partially offset the loss of the domestic NBA distribution."
「WBD繼續將體育版權加入其投資組合，這在整體上應該有助於部分彌補國內NBA分銷的損失。」
Outside of the NBA deal, Ehrlich also sees Warner Bros. Discovery's upcoming renewal with Comcast Corporation (NASDAQ:CMCSA) as a potential future catalyst.
除了NBA交易外，埃利奇還認爲華納兄弟發現公司即將與康卡斯特公司（納斯達克：CMCSA）的續約可能是未來的催化劑。
A recent renewal with Charter saw Warner Bros. Discovery still net a strong rate for TNT carriage fees, despite losing future NBA rights, the analyst added.
最近與查特公司的續約讓華納兄弟發現公司仍然獲得了強勁的TNT廣播費用，儘管失去了未來的NBA版權，分析師補充道。
"If these terms can be more broadly replicated in the upcoming CMCSA renewal, that would go a long way in assuaging any remaining concerns."
「如果這些條款在即將到來的CMCSA續約中能夠更廣泛地複製，將大大緩解任何剩餘的擔憂。」
Price Action: Warner Bros. Discovery stock is up 0.32% to $9.50 at last check Tuesday versus a 52-week trading range of $6.64 to $12.68.
價格動態：華納兄弟發現公司的股價在週二最後一次檢查時上漲了0.32%，至9.50美元，相比之下52周交易區間爲6.64美元至12.68美元。
The company's stock is down 19% year-to-date in 2024, but shares have risen over 25% in the last month.
該公司股票在2024年迄今下跌了19%，但在過去一個月內股價上漲超過25%。
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Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。
