Phoenix New Media Limited (FENG) Q3 2024 Earnings Call Transcript Summary
Phoenix New Media Limited (FENG) Q3 2024 Earnings Call Transcript Summary
Paid services revenue decreased to RMB 15.9 million from RMB 19.3 million last year.The following is a summary of the Phoenix New Media Limited (FENG) Q3 2024 Earnings Call Transcript:
以下是鳳凰新媒體有限公司(FENG)2024年第三季度業績會交流摘要：
Financial Performance:
財務表現：
Phoenix New Media reported revenue of RMB 164.3 million, representing a 7% increase year-over-year.
The net advertising revenue experienced a 10.5% increase, amounting to RMB 148.4 million.
Paid services revenue decreased to RMB 15.9 million from RMB 19.3 million last year.
Gross margin improved to 37.9% this quarter from 34.1% in the same period last year.
The company reported a reduced net loss of RMB 18.5 million, improving from a net loss of RMB 21.5 million in the previous year.
鳳凰新媒體報告營業收入爲16430萬人民幣，同比增長7%。
淨廣告收入增長10.5%，達到14840萬人民幣。
付費服務收入從去年的1930萬人民幣下降至1590萬人民幣。
毛利率本季度提高到37.9%，去年同期爲34.1%。
公司淨損失降至1850萬人民幣，較上一年的淨損失2150萬人民幣有所改善。
Business Progress:
業務進展：
Focused on producing high-quality original content, which elevated their media presence and translated into commercial success.
Successfully covered the Paris Olympics, generating significant media exposure and commercial collaborations.
Hosted Feng's Bay Area Finance Forum, which led to viral content and strengthened their brand in the finance sector.
Continued to enhance commercialization efficiency by optimizing alignment with client needs, notably in culture, tourism, and culinary content.
專注於製作高質量原創內容，提升了他們的媒體影響力，並轉化爲商業成功。
成功報道了巴黎奧運會，獲得了重大媒體曝光並進行了商業合作。
主辦了鳳凰灣區金融論壇，導致了病毒式內容傳播，並加強了他們在金融領域的品牌實力。
通過優化與客戶需求的對齊，持續提升商業化效率，特別是在文化、旅遊和烹飪內容領域。
Opportunities:
機會：
Leveraged major events like the Paris Olympics for extensive media coverage and substantial commercial success, demonstrating strong content dissemination and marketing capabilities internationally.
The company's focus on high-quality, engaging and human-centered content aligns with public values, forming a solid foundation for future growth and competitiveness.
Positioned content focusing on culture, tourism, and culinary themes as key vehicles for marketing, creating opportunities for local culture and tourism.
利用諸如巴黎奧運會之類的重大事件進行廣泛媒體報道和實質性商業成功，展示了強大的國際內容傳播和營銷能力。
公司專注於高質量、引人入勝和以人爲本的內容，符合公衆價值觀，爲未來增長和競爭力奠定了堅實基礎。
將聚焦文化、旅遊和烹飪主題的內容定位爲營銷的關鍵工具，爲本地文化和旅遊創造機會。
Tips: For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
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譯文內容由第三人軟體翻譯。
