YouTube Premium's Legacy Prices Come To An End More Users
YouTube Premium's Legacy Prices Come To An End More Users
In a move affecting users globally, Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google's YouTube has announced price increases for its Premium and Music services, impacting legacy subscribers in the U.S. and Europe.
影響全球用戶的舉措，alphabet inc.（納斯達克:GOOG）（納斯達克:GOOGL）子公司谷歌的YouTube宣佈將其服務的高級和音樂訂閱價格上調，影響美國和歐洲的老用戶。
What Happened: This adjustment will see U.S. subscribers with older plans, such as those from Google Play Music or YouTube Red, transitioning to a $13.99 monthly rate in the new year.
事件經過: 這種調整將會導致使用舊計劃的美國訂閱用戶，例如來自Google Play Music或YouTube Red的用戶，轉換爲新年的每月13.99美元費率。
European users have also been notified of similar changes, with some receiving a three-month grace period at their current rates, according to a report by The Verge.
歐洲用戶也收到了類似變動的通知，一些人以現有價格享有爲期三個月的寬限期，根據The Verge的報道。
Paul Pennington, YouTube's communications manager, confirmed the price adjustments will affect both new and existing subscribers in countries such as Bulgaria, Costa Rica, and Spain.
YouTube的通信經理保羅·彭寧頓（Paul Pennington）證實，價格調整將影響包括保加利亞、哥斯達黎加和西班牙在內的新老訂閱用戶。
Subscribers who initially joined through Google Play with early adopter pricing will receive three extra months at their existing rate.
最初通過Google Play以早鳥價格加入的訂閱用戶將以現有費率再額外獲得三個月時間。
A Reddit post highlighted a legacy subscriber in Spain, whose monthly fee will rise from 7.99 euros to 10.99 euros, still below the 12.99 euros rate for new individual music subscribers.
Reddit上的一篇帖子突出了西班牙的一個老訂閱用戶，其月費將從7.99歐元上漲到10.99歐元，仍低於新個人音樂訂閱用戶的12.99歐元價格。
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Why It Matters: The price hike comes amidst YouTube's strategic expansion and revenue growth. In October, YouTube extended its "Premium Lite" plan to more countries, offering a cheaper subscription with fewer ads. This move provides an alternative for users seeking fewer ads without additional perks.
爲什麼重要: 此次價格上漲發生在YouTube戰略擴張和營業收入增長之際。十月份，YouTube將其「高級精簡」計劃擴展到更多國家，提供更便宜的訂閱服務並減少廣告。這一舉動爲尋求減少廣告而無需額外福利的用戶提供了一種選擇。
Earlier in May, YouTube introduced the AI-powered "Jump Ahead" feature for Premium users, allowing them to skip commonly skipped sections of videos, enhancing user experience.
YouTube在五月初推出了由人工智能驅動的「Jump Ahead」功能，供高級用戶使用，可以跳過常被跳過的視頻片段，提升用戶體驗。
Furthermore, YouTube's financial success was highlighted in October when it reported generating $50 billion in combined advertising and subscription revenue over the past year.
此外，YouTube的財務成功在十月得到突顯，報告顯示在過去一年內實現了500億美元的廣告和訂閱營業收入。
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請點擊此鏈接查看更多有關Benzinga的消費科技報道。
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Photo courtesy: Shutterstock
照片提供：shutterstock
譯文內容由第三人軟體翻譯。
