Apple Signals Profit Risks in AI and VR Shift: What It Means for Investors?
Apple Signals Profit Risks in AI and VR Shift: What It Means for Investors?
Apple Inc (NASDAQ:AAPL) has cautioned investors about the uncertain profitability of future products as the tech giant pivots towards emerging markets, including artificial intelligence and virtual reality.
蘋果公司（NASDAQ：AAPL）已經告誡投資者，隨着這家科技巨頭轉向新興市場，包括人工智能和虛擬現實，未來產品的盈利能力存在不確定性。
With a new addition to its annual report's "risk factors," Apple warned that some upcoming offerings might not match the revenue and profit margins of the flagship iPhone line, the Financial Times reports.
蘋果在其年度報告的"風險因素"中新增警告，稱一些即將推出的產品可能無法與旗艦iPhone系列的營業收入和毛利率相匹配，據《金融時報》報道。
Apple also flagged potential challenges from "geopolitical tensions" in its latest filing, alongside safety risks tied to AI integrations.
蘋果還在最新提交的文件中提到了來自"地緣政治緊張局勢"的潛在挑戰，以及與人工智能整合相關的安全風險。
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These concerns coincide with Apple's push to keep pace with competitors like Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and Meta Platforms Inc (NASDAQ:META) in the AI sector, where it has recently launched new "Apple Intelligence" features and expects to integrate ChatGPT into Siri.
這些擔憂恰逢蘋果加速與字母表公司（NASDAQ：GOOG）（NASDAQ：GOOGL）谷歌和meta platforms公司（NASDAQ：META）在人工智能領域競爭的努力，近期蘋果推出了新的"Apple Intelligence"功能，並計劃將ChatGPt集成到Siri中。
Amid regulatory scrutiny, Apple faces pressure over its high-margin services, including the App Store, as recent U.S. antitrust actions threaten licensing revenue from deals with Google.
在面臨監管審查的同時，蘋果因高利潤服務遭受壓力，包括應用商店，近期美國的反壟斷行動威脅到來自與谷歌的交易許可費用。
This shift in focus comes as Apple broadens its product lineup to sustain revenue. Its Vision Pro headset, a "spatial computing" device priced at $3,499, marks the company's latest attempt at diversifying its hardware portfolio, though sales remain modest.
這種關注重點的轉變正值蘋果擴大其產品陣容以維持營收之際。其售價爲3499美元的Vision Pro頭戴式設備，標誌着該公司試圖多元化其硬件組合的最新嘗試，儘管銷量仍然有限。
Meanwhile, the company's services business, contributing a gross margin of over 70%, has helped bolster profitability and offset slowing iPhone growth.
同時，該公司的服務業務，貢獻了超過70%的毛利率，幫助增強了盈利能力並抵消了iPhone增長放緩。
Apple's gross margin, which hovered around 33% when the iPhone launched in 2007, has risen to over 40% as demand for high-end models increases.
蘋果的毛利率在2007年iPhone推出時大約爲33%，隨着對高端型號需求的增加，已經上升到40%以上。
BofA Securities analyst Wamsi Mohan projected a robust iPhone upgrade cycle in 2025 and 2026, fueled by demand for Gen AI capabilities, increasing Services revenue, higher margins from Apple's in-house silicon, continued capital returns, and expanded AI-driven institutional interest.
美銀證券分析師Wamsi Mohan預測，2025年和2026年將出現強勁的iPhone升級週期，受到對Gen AI功能需求的推動，服務收入增加，蘋果內部硅片帶來的更高利潤，持續的資本回報，以及擴大的基於人工智能的機構興趣。
Mohan expects minimal impact from the EU Digital Markets Act on Apple's App Store performance.
Mohan預計，歐盟數字市場法對蘋果應用商店的表現影響不大。
Needham's Laura Martin estimates iPhone sales to account for 89%-96% of Apple's 2025 revenue.
Needham的Laura Martin估計，iPhone銷售將佔到蘋果2025年營業收入的89%-96%。
Apple stock has gained over 20% year-to-date. Investors can gain exposure to the stock through the iShares Core S&P 500 ETF (NYSE:IVV) and the Vanguard Total Stock Market ETF (NYSE:VTI).
蘋果股票今年迄今上漲超過20%。投資者可以通過iShares Core標普500ETF（紐交所代碼：IVV）和整體股市指數etf-vanguard（紐交所代碼：VTI）獲得該股的投資機會。
Price Action: At the last check on Wednesday, AAPL stock traded higher by 0.48% to $224.53 premarket.
價格走勢：在上週三最後一次檢查時，AAPL股價在盤前交易中上漲了0.48%，達到224.53美元。
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Image via Shutterstock
圖片來源：shutterstock
譯文內容由第三人軟體翻譯。
