Dollar General Aims To Draw Customers From Walmart, Amazon With Holiday Sales Events
Dollar General Aims To Draw Customers From Walmart, Amazon With Holiday Sales Events
Walmart ran a similar sales event, Dollar General Corp. (NYSE:DG) has launched several holiday sales promotions in an effort to win back inflation-weary consumers as mega-retailers Walmart, Inc. (NYSE:WMT) and Amazon.com, Inc. (NASDAQ:AMZN) aggressively lower prices.
美國達樂公司（紐交所：DG）推出了幾項節日促銷活動，旨在贏回對通貨膨脹感到疲憊的消費者，與大型零售商沃爾瑪公司（紐交所：WMT）和亞馬遜公司（納斯達克：AMZN）一樣，它們積極降低價格。
The Details: Dollar General has been losing customers to larger retailers as consumers have become more value-focused as they grapple with inflation. In an effort to regain market share, the discount retailer is running several holiday season promotions similar to offerings from its competitors, including Walmart and Amazon.
細節：美國達樂公司一直在失去顧客，因爲消費者越來越注重價值，他們正在應對通貨膨脹的問題。爲了重新獲得市場份額，這家折扣零售商正在運行與沃爾瑪和亞馬遜等競爭對手類似的幾項節日促銷活動。
Dollar General has announced weekly three-day DG Deal Days sales events that begin on Halloween and run every Thursday, Friday and Saturday through Dec. 21. DG Deal Days will feature 25% and 50% off discounts and buy one, get one promotions.
美國達樂公司宣佈每週舉辦爲期三天的DG購物日促銷活動，從萬聖節開始，每週四、週五和週六持續至12月21日。 DG購物日將提供25％和50％的折扣以及買一送一的促銷活動。
Walmart ran a similar sales event, Walmart Holiday Deals, which featured five days of discounts in early October and continues as an extended holiday deal event through Dec. 25. Amazon hosted its shorter, annual Prime Big Deal Days sale on Oct. 8 and Oct. 9 which aims to capture early holiday spending with deals.
沃爾瑪舉辦了類似的銷售活動，沃爾瑪節日促銷，其中包括10月初爲期五天的折扣活動，並持續至12月25日作爲延長的節日促銷活動。亞馬遜於10月8日和10月9日舉辦了較短的、每年一度的Prime特大促銷活動，旨在通過優惠吸引早期節日消費。
Dollar General is offering recipe-focused Thanksgiving meal deals, similar to the inflation-free holiday meal promotion from Walmart. The sale features 'buy two, get one' bundle deals including ingredients for pumpkin pie, green bean casserole and sweet potato casserole.
美國達樂公司正在提供以食譜爲主題的感恩節套餐促銷，類似於沃爾瑪提供的無通貨膨脹的節日餐促銷。該促銷包括購買兩件，第三件免費的捆綁套餐，包括南瓜派、青豆燴飯和甜薯燴飯的配料。
Additionally, Dollar General has launched a holiday toy guide for the 2024 season, reflective of the toy guides released by Amazon and Walmart each year. The discount retailer's toy guide will focus on affordability and features toys priced under $20, with most toys available for $10 or less.
此外，美國達樂公司推出了一個2024年假日玩具指南，反映了亞馬遜和沃爾瑪每年發佈的玩具指南。這家折扣零售商的玩具指南將側重於價格實惠，包括售價低於20美元的玩具，大多數玩具售價爲10美元或更低。
Why It Matters: CEO Todd Vasos acknowledged in the company's most recent earnings report that Walmart and Amazon's strength in attracting budget-conscious shoppers has contributed to Dollar General's recent struggles.
重要性：首席執行官託德·瓦索斯在公司最近的盈利報告中承認，沃爾瑪和亞馬遜吸引節儉消費者的實力已導致美國達樂公司最近的困境。
"While we believe the softer sales trends are partially attributable to a core customer who feels financially constrained, we know the importance of controlling what we can control," the CEO said. "With the evolving retail and consumer landscape in mind, we are taking decisive action to further enhance our value and convenience offering, as well as the in-store experience."
「儘管我們認爲較弱的銷售趨勢部分歸因於感到財務困難的核心客戶，但我們知道控制我們可以控制的重要性，」首席執行官表示。「考慮到零售和消費者的不斷變化，我們正在採取果斷行動，進一步增強我們的價值和便利提供以及店內體驗。」
DG Price Action: According to Benzinga Pro, Dollar General shares ended Friday's session down 1.25% at $80.38.
美國達樂公司股價走勢：根據Benzinga Pro的消息，美國達樂公司股價在上週五的交易中下跌了1.25%，收於80.38美元。
Read Also:
閱讀更多:
- Boeing Reports $6B Q3 Loss: 'This Is The Bottom,' Says Analyst
- 波音報告第三季度60億美元的虧損:'這就是底線,' 分析師說
Image: Courtesy of Dollar General Corporation
圖片：美國達樂公司提供
譯文內容由第三人軟體翻譯。
