What's Going On With Snap Stock Wednesday?
What's Going On With Snap Stock Wednesday?
The analyst projected that the launch of Sponsored Snaps could lead to $180 million of incremental ad revenue. The projection is based on a North American-only roll out and assumes five ad displays per day per user.Snap Inc. (NYSE:SNAP) shares are trading higher Wednesday, while the broader market moves lower. The stock seems to be benefiting from an upgrade from JMP Securities.
Snap Inc（紐交所:SNAP）股價週三上漲，而整體市場走低。股票似乎受益於JMP Securities的升級。
The Details: JMP Securities analyst Andrew Boone upgraded Snap from Market Perform to Market Outperform and set a price target of $17.
詳情：JMP Securities分析師安德魯·布恩將Snap從市場表現升級爲市場超越，並設定了17美元的價格目標。
In a new note, Boone explained that with Snap set to launch Simple Snapchat and Sponsored Snap, the company could see greater user engagement, a higher number of ads displayed and ultimately greater revenue.
布恩在一份新註釋中解釋說，隨着Snap即將推出Simple Snapchat和Sponsored Snap，公司可能會看到更多用戶參與，廣告顯示數量增加，最終獲得更多營業收入。
The analyst projected that the launch of Sponsored Snaps could lead to $180 million of incremental ad revenue. The projection is based on a North American-only roll out and assumes five ad displays per day per user.
分析師預計Sponsored Snaps的推出可能帶來18000萬美元的增量廣告收入。這一預測基於僅在北美推出，並假定每個用戶每天顯示五條廣告。
The analyst expressed confidence that the simplified user experience introduced by Simple Snapchat will enhance user engagement. Specifically, Spotlight will be easier and faster to access. The analyst believes that ads will feel more "native" in this context, compared to Snap Stories, where they seem like an "inserted break" in the content flow.
分析師對Simple Snapchat所引入的簡化用戶體驗表示信心。具體來說，Spotlight的訪問會更簡單更快。該分析師認爲，在這種情境下，廣告將比Snap Stories中的廣告更「原生」，在Snap Stories中，它們看起來像「注入式中斷」，而不是內容流中的一部分。
"Additionally, our checks with larger performance advertisers also are coming back favorably as we believe Snap's direct response product improvements are gaining traction," Boone said.
「此外，我們與規模較大的績效廣告客戶的洽談也是積極的，我們相信Snap的直接響應產品改進正獲得增長，」布恩表示。
The analyst acknowledged concerns about the quality of content on Spotlight and the effectiveness of its algorithm in recommending videos and noted that Wednesday's upgrade could be a quarter early, given the uncertainty surrounding the timing of the rollout of these products and early reaction from users.
分析師承認對Spotlight上內容質量和其算法在推薦視頻方面的有效性存在擔憂，並指出週三的升級可能會比一個季度早，鑑於這些產品的推出時間的不確定性以及用戶的早期反應。
JMP Securities' new $17 price target is based on a 25 times multiple on 2026 EBITDA estimates.
JMP Securities的新17美元價格目標基於2026年EBITDA估算的25倍倍數。
SNAP Price Action: At the time of publication, Snap stock was up 0.95% at $10.08, according to data from Benzinga Pro.
snap股價走勢：截至發佈時，Snap股票漲至10.08美元，漲幅0.95%，數據來自Benzinga Pro。
Photo: courtesy of Snap.
圖片：由Snap提供。
譯文內容由第三人軟體翻譯。
