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American Express Hits the Gas With Expanded Global Sponsorship Of Formula 1

American Express Hits the Gas With Expanded Global Sponsorship Of Formula 1

美國運通與全球貨幣擴大了對一級方程式的贊助
Benzinga ·  10/24 00:22

American Express Company (NYSE:AXP) inked a new multi-year sponsorship with Formula 1 to expand Amex's partnership with the motorsport giant from the Americas region to a global level.

美國運通公司(紐交所:AXP)與一級方程式賽車簽署了一項新的跨年度贊助協議,將美國運通與這家賽車巨頭的合作伙伴關係從美洲地區拓展至全球層面。

As an Official Partner, this collaboration will now span the entire F1 calendar, covering Australia, Asia, Europe, the Americas, and the Middle East.

作爲官方合作伙伴,這項合作將覆蓋整個F1日曆,涵蓋澳洲、亞洲、歐洲、美洲和中東地區。

With this expanded deal, American Express and F1 expect to enhance fan experiences at select F1 Grands Prix throughout the year.

有了這份擴展的協議,美國運通和F1希望在全年的多個F1大獎賽中提升球迷體驗。

Furthermore, American Express will host business customers and partners through various hospitality offerings.

此外,美國運通將通過各種款待活動招待業務客戶和合作夥伴。

Elizabeth Rutledge, Chief Marketing Officer, American Express, said, " This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world."

美國運通首席營銷官Elizabeth Rutledge表示:「這再次彰顯了我們不斷爲全球持卡人增加美國運通會員價值的另一途徑。」

"With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express' fastest growing customer segment."

「作爲18-34歲全球範圍內超過30000萬名粉絲,F1在人氣和吸引力上不斷增長,並且對千禧一代和Z一代是一個激情領域,爲美國運通這一最快增長客戶群。」

This week, American Express became the sole owner of Swisscard after UBS Group announced plans to sell its 50% stake.

美國運通本週成爲瑞銀之後瑞士信用卡的唯一所有者,此前瑞銀集團宣佈計劃出售其50%的股權。

This came just days after American Express reported mixed third-quarter results, with revenue slightly below analyst expectations.

這發生在美國運通報告了與分析師預期略有不符的第三季度混合業績後的幾天。

Investors can gain exposure to AXP via Amplify ETF Trust Amplify Mobile Payments ETF (NYSE:IPAY) and ETF Opportunities Trust LAFFER TENGLER Equity Income ETF (BATS:TGLR).

投資者可以通過Amplify ETF Trust Amplify Mobile Payments ETF(紐交所:IPAY)和ETF Opportunities Trust LAFFER TENGLER Equity Income ETF(BATS:TGLR)獲得對AXP的暴露。

Price Action: AXP shares are down 0.19% at $271.88 at the last check Wednesday.

股價走勢:美國運通股價在上週三最後一次檢查時下跌0.19%,報271.88美元。

Image: Shutterstock/ Michael Cola

圖片:shutterstock/ Michael Cola

  • Jim Cramer Says Buy The AmEx Dip Citing Love From Millennial And Gen Z Members — Younger Customers Will Stick With The 'Company For Decades'
  • 吉姆·克萊默表示買入美交所股票低谷,引述千禧一代和Z一代會員的喜愛 — 較年輕客戶會長期支持該公司。

譯文內容由第三人軟體翻譯。


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