Visa Partners With Analytic Partners To Unlock Smarter Marketing For US Merchants
Visa Partners With Analytic Partners To Unlock Smarter Marketing For US Merchants
They also aim to develop enhanced analytics solutions to help merchants and brands turn insights into measurable business growth.Visa Inc. (NYSE:V) shares are trading higher on Thursday. On Wednesday, the company partnered with Analytic Partners to help merchants and brands optimize advertising returns using AI-driven data analytics.
紐交所的Visa股票週四交易上漲。週三，該公司與Analytic Partners合作，利用人工智能驅動的數據分析幫助商家和品牌優化廣告回報。
The collaboration combines Visa's consumer spending insights with Analytic Partners' platform to provide actionable, real-time marketing optimization, addressing the challenge of fragmented data and enhancing business decision-making.
合作將結合Visa的消費者支出見解與Analytic Partners的平台，提供可操作的、實時的營銷優化，解決碎片化數據挑戰，增強業務決策。
The partnership will initially focus on the U.S., with plans for global expansion. Visa and Analytic Partners have made exclusivity commitments for marketing spend optimization services.
該合作將首先專注於美國，並計劃全球擴張。Visa和Analytic Partners已經做出了在營銷支出優化服務方面的專屬承諾。
They also aim to develop enhanced analytics solutions to help merchants and brands turn insights into measurable business growth.
他們還旨在開發增強的分析解決方案，幫助商家和品牌將見解轉化爲可衡量的業務增長。
Jeni Mundy, Global Head of Merchant Sales & Acquiring, Visa, said, "The volume of data available to merchants can be overwhelming, and if they don't get it just right, it's a missed opportunity for growth."
Visa的商家銷售與收購全球負責人Jeni Mundy表示：「商家可獲得的數據量可能令人不知所措，如果他們沒有正確處理，就會錯失發展機會。」
"Bringing together our scale and insights with Analytic Partners' deep expertise in Commercial Analytics, we'll enable our clients to achieve greater success in their lines of business."
「將我們的規模與見解與Analytic Partners在商業分析方面的深厚專業知識結合在一起，我們將幫助客戶在其業務線上取得更大成功。」
"Commercial Analytics helps merchants and brands understand which consumer and commercial levers to pull, so they can drive more actionable opportunities for growth. This can ultimately improve their ability to deepen customer loyalty and attract new customers," said Nancy Smith, CEO of Analytic Partners.
Analytic Partners首席執行官Nancy Smith表示：「商業分析幫助商家和品牌了解應該拉動哪些消費者和商業槓桿，以便創造更多可操作的增長機會。這最終可以提高他們加強客戶忠誠度和吸引新客戶的能力。」
"Visa's global footprint, deep understanding of consumer spending and commitment to responsible innovation make them a great partner in revolutionizing commercial intelligence for merchants and brands around the world."
「Visa的全球影響力、對消費者支出的深入理解和對負責任創新的承諾使其成爲一家在全球範圍內爲商家和品牌革新商業智能的理想夥伴。」
Last month, Visa acquired AI fraud detection firm Featurespace for an undisclosed amount, boosting real-time payments protection capabilities.
上個月，Visa以未披露的金額收購了人工智能欺詐檢測公司Featurespace，增強了實時支付保護能力。
The deal, expected to close in FY 2025, strengthens Visa's commitment to enhancing network security through AI.
這項交易預計將於2025財年結束，加強了Visa通過人工智能增強網絡安全的承諾。
Investors can gain access to the stock via iShares U.S. Financial Services ETF (NYSE:IYG) and SPDR Select Sector Fund – Financial (NYSE:XLF).
投資者可以通過ishares安碩美國金融服務etf（NYSE：IYG）和SPDR Select Sector Fund – Financial（NYSE：XLF）獲得該股。
Price Action: V shares are up 0.67% at $289.47 at the last check Thursday.
股價走勢：V股上漲0.67%，報289.47美元，在上週四最後一次查看時。
Image: Shutterstock/ Tony Stock
圖片來源：Shutterstock/Tony Stock
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譯文內容由第三人軟體翻譯。
