Apple's iPhone 16 Powers Record Sales In Q3, Just Behind Samsung In Global Market Share Battle
Apple's iPhone 16 Powers Record Sales In Q3, Just Behind Samsung In Global Market Share Battle
Samsung launched its latest smartphones in July, while Apple's iPhone 16 series hit the market on Sept. 9, just weeks before the quarter ended. Despite the limited time, Apple's sales performance was robust, likely benefiting from the timing.Apple Inc. (NASDAQ:AAPL) has set a new sales record for its iPhone during the third quarter of 2024, coinciding with a broader recovery in the global smartphone market.
蘋果公司（納斯達克：AAPL）在2024年第三季度爲iPhone創下了新的銷售紀錄，與全球智能手機市場整體復甦相吻合。
What Happened: According to Canalys, Apple's iPhone sales were narrowly edged out by Samsung Electronics Co. Ltd. (OTC:SSNLF), with both tech giants capturing an 18% market share.
事件經過：據Canalys稱，蘋果的iPhone銷量僅略遜於三星電子有限公司（場外交易：SSNLF），兩家科技巨頭均佔據了18%的市場份額。
Notably, Samsung's share dipped by 3% compared to the previous year, while Apple saw a 1% increase.
值得注意的是，與去年同期相比，三星的份額下降了3%，而蘋果的增長了1%。
Samsung launched its latest smartphones in July, while Apple's iPhone 16 series hit the market on Sept. 9, just weeks before the quarter ended. Despite the limited time, Apple's sales performance was robust, likely benefiting from the timing.
三星於7月推出了其最新智能手機，而蘋果的iPhone 16系列於9月9日上市，恰逢季末前幾周。儘管時間有限，蘋果的銷售表現強勁，可能受益於時機。
Analysts attribute Apple's success in Q3 to the sustained demand for the iPhone 15 series and older models. Canalys anticipates that the iPhone 16 series will further enhance Apple's performance into 2025, supported by Apple Intelligence.
分析師將蘋果在Q3的成功歸因於iPhone 15系列和舊款手機持續需求。 Canalys預計，iPhone 16系列將進一步提升蘋果2025年的表現，並得到人工智能的支持。
Overall, the global smartphone market experienced a 5% year-over-year growth in Q3 2024, marking the fourth consecutive quarter of expansion, according to Canalys.
總體而言，在2024年第三季度，全球智能手機市場經歷了5%的同比增長，這標誌着連續第四個季度擴張，據Canalys稱。
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Why It Matters: The strong performance of Apple's iPhone 16 series comes amid mixed signals from analysts. On September 22, Wedbush analyst Dan Ives highlighted a promising start for the iPhone 16, predicting an upgrade cycle of over 90 million units, an increase from the iPhone 15.
重要性：在分析師發出交錯信號的背景下，蘋果的iPhone 16系列表現強勁。 9月22日，Wedbush分析師丹·艾夫斯強調iPhone 16的良好開端，預測超過9000萬部的升級週期，較iPhone 15有所增加。
However, Barclays analyst Tim Long warned of potential headwinds, citing weaker demand and macroeconomic pressures. He noted possible early production cuts, with Apple potentially reducing key semiconductor components by 3 million units for the December quarter.
然而，巴克萊銀行分析師Tim Long警告可能存在風險，稱需求疲軟和宏觀經濟壓力。他指出可能會出現早期產量削減，蘋果可能會將12月季度的關鍵半導體元件減少300萬個。
Despite these challenges, KeyBanc analyst Brandon Nispel observed that demand for the iPhone 16 Pro and Max models remained healthy, driven by camera upgrades.
儘管面臨這些挑戰，KeyBanc分析師Brandon Nispel觀察到iPhone 16 Pro和Max型號的需求仍然旺盛，受到相機升級的推動。
However, base models lagged behind expectations. As Apple navigates these dynamics, its ability to maintain momentum will be crucial in sustaining its market position.
然而，基本型號遠低於預期。隨着蘋果應對這些動態，保持勢頭的能力將對維持其市場地位至關重要。
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Photo courtesy: Apple
圖片提供：蘋果
譯文內容由第三人軟體翻譯。
