EXCLUSIVE: Emotional Connection With Consumers Is Secret Sauce For Any Brand To Prosper, It's Same With Cannabis, Experts Say
EXCLUSIVE: Emotional Connection With Consumers Is Secret Sauce For Any Brand To Prosper, It's Same With Cannabis, Experts Say
獨家消息：專家表示，與消費者建立情感聯繫是任何品牌成功的秘訣，大麻股也是如此。
"Brands emotionally connect with consumers... in order for your brand to resonate, you have to emotionally connect with the consumer." That's according to Richie Proud, CEO and director at iAnthus Capital Holdings Inc (OTC:ITHUF).
「品牌與消費者在情感上建立聯繫…爲了讓您的品牌產生共鳴，您必須在情感上與消費者建立聯繫。」這是iAnthus Capital Holdings Inc (場外交易:ITHUF)的首席執行官兼董事Richie Proud的觀點。
He told the crowd gathered last week at the Benzinga Cannabis Capital Conference in Chicago that understanding how cannabis products meet consumers' needs — like aiding sleep or appetite — is crucial for a cannabis brand's success. Instead of focusing on pricing and potency, the focus should be on clearly articulating the benefits of cannabis products.
他在上週芝加哥Benzinga大麻資本大會上告訴聚集在一起的人群，理解大麻產品如何滿足消費者的需求——例如幫助睡眠或食慾——對於一個大麻品牌的成功至關重要。重點應該放在清晰表達大麻產品好處上，而不是專注於定價和效力。
"There are certain ways that the cannabis plant will...
「大麻植物將能夠使...
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