Following a period of sustained outperformance throughout 2024, has Booking Holdings (NASDAQ:BKNG) become a major long-term investment opportunity within the travel and tourism landscape?

The global tourism industry is recapturing form following a long period of disruption caused by the pandemic. This has seen flight reservations and accommodations grow steadily as digital transformation helped to leverage more efficiency in putting travelers in touch with bespoke holiday experiences.

As a result, the online travel market reached almost $600 billion in 2023, and experts believe that the industry will surpass $800 billion by 2028, making it a major opportunity for investors to embrace.

Early 2024 saw...