ComfortDelGro's Moove Media Begins Trial of Smart Taxi-top Billboards
ComfortDelGro's Moove Media Begins Trial of Smart Taxi-top Billboards
The latest taxi-top smart digital billboards can adapt ads based on location, time of day, and weather, allowing advertisers to fine-tune their campaigns and reach specific audiences.The trial will last six months.
審訊將持續六個月。
ComfortDelGro's outdoor advertising arm, Moove Media, began the six-month trial of Singapore's first taxi top smart digital billboards.
康福德高企業的戶外廣告部門Moove Media開始了新加坡首個出租車頂智能數字廣告牌爲期六個月的試驗。
The billboard will be displayed in 50 vehicles.
這個廣告牌將展示在50輛車輛上。
The latest taxi-top smart digital billboards can adapt ads based on location, time of day, and weather, allowing advertisers to fine-tune their campaigns and reach specific audiences.
最新的出租車頂智能數字廣告牌能根據位置、時間和天氣調整廣告，讓廣告商精細調整他們的營銷活動並觸達特定觀衆。
Singapore will become one of the early adopters of taxi-top digital advertising, joining New York, the UK, Hong Kong, and India.
新加坡將成爲出租車頂數字廣告的早期採用者之一，與紐約、英國、香港和印度同列。
Dynamic Cab Advertising, managed digitally via a virtual Content Management System, cuts down on environmental impact and accelerates creative updates, with estimated annual savings of 200 man-hours and 3,300 square meters of printed material for every 50 taxis equipped.
通過虛擬內容管理系統進行數字化管理的動態出租車廣告減少了環保母基影響，並加快了創意更新，每裝備50輛出租車估計可節省200人時和打印材料3300平方米。
譯文內容由第三人軟體翻譯。
