BFood Expands Paris Baguette To More ASEAN Countries
BFood Expands Paris Baguette To More ASEAN Countries
The company is now focused on replicating that success in Brunei and Thailand with plans to open several stores across both markets by the third quarter of 2025.Paris Baguette is going to be in Brunei and Thailand after the successful signing of Master Franchise agreement between Paris Baguette Southeast Asia and Berjaya Food Bhd's (BFood) subsidiary, Berjaya Food (International) Sdn Bhd (BFI).
巴黎貝甜在成功簽署巴黎貝甜東南亞與Berjaya Food Bhd（BFood）子公司Berjaya Food（International）Sdn Bhd（BFI）的總代理特許協議後，將進駐文萊和泰國。
The agreement allows BFI the exclusive rights to introduce and operate Paris Baguette stores in Brunei and Thailand, a significant step in the brand's regional expansion.
協議允許BFI獨家擁有在文萊和泰國引入和運營Paris Baguette店鋪的權利，這是品牌地域擴張的重要一步。
This partnership also signals the next phase in BFood's strategic growth, following its successful launch of the first Paris Baguette store in the Philippines in April and its second store in September this year.
這一合作伙伴關係還標誌着BFood戰略增長的下一階段，此前該公司成功在四月份在菲律賓成功開設了第一家Paris Baguette店鋪，並在今年九月開設了第二家店鋪。
The company is now focused on replicating that success in Brunei and Thailand with plans to open several stores across both markets by the third quarter of 2025.
該公司現在專注於在文萊和泰國複製這一成功，並計劃在2025年第三季度之前在這兩個市場開設多家店鋪。
BFood Group Chief Executive Officer Datuk Sydney Quays said the expansion to Brunei and Thailand, two vibrant markets with growing demand for premium café experiences, aligns with the company's long-term vision of introducing world-class dining concepts to the global market as the company wants its stores to be a welcoming space where people can gather, work and enjoy the little moments over a cup of coffee or a fresh pastry.
BFood集團首席執行官Datuk Sydney Quays表示，擴展至文萊和泰國這兩個充滿活力、對高檔咖啡館體驗需求日益增長的市場，符合公司長期願景，即將世界級餐飲概念引入全球市場，因爲公司希望其店鋪成爲一個歡迎之地，人們可以在那裏聚集、工作，並在一杯咖啡或一塊新鮮糕點上享受美好時光。
"It's this sense of connection that resonates with our customers, and it's a core part of what makes Paris Baguette unique," Quays added.
「正是這種連接感觸到了我們的顧客，這也是使Paris Baguette獨特的核心部分，」 Quays補充道。
The expansion into Brunei and Thailand also reflects BFood's commitment to establishing a stronger footprint in underserved markets, tapping into the rising café culture in these nations.
進軍文萊和泰國還體現了BFood致力於在未開發的市場建立更強大存在的承諾，並深入挖掘這些國家不斷興起的咖啡文化。
Quays said BFood aims to offer a blend of local flavours alongside Paris Baguette's signature products, ensuring each store caters to the unique tastes of its customers.
Quays表示，BFood旨在在Paris Baguette的標誌性產品旁邊，提供一系列本地風味，確保每家店都迎合其顧客的獨特口味。
With the planned expansion into Brunei and Thailand, BFood is setting the foundation for long-term growth across the region.
BFood計劃擴張至文萊和泰國，爲其地域板塊未來的長期增長奠定基礎。
As Paris Baguette enters these new markets, customers in Brunei and Thailand can look forward to a world-class bakery café experience that fuses French-inspired elegance with local flavour, all while staying true to its heritage of quality and innovation.
隨着巴黎貝甜進軍這些新市場，文萊和泰國的顧客可以期待融合法式優雅和本地風味的世界級烘焙咖啡店體驗，同時秉承着其質量和創新傳統。
譯文內容由第三人軟體翻譯。
