Amazon CEO Andy Jassy Said Prime Video Will Have 'Meaningfully Fewer Ads' Than Rivals. 2 Months Later, Streaming Giant Is Reportedly Set To Get More Ads
Amazon CEO Andy Jassy Said Prime Video Will Have 'Meaningfully Fewer Ads' Than Rivals. 2 Months Later, Streaming Giant Is Reportedly Set To Get More Ads
Amazon's foray into the ad-supported streaming market positions it alongside competitors such as Amazon.com Inc. (NASDAQ:AMZN) is reportedly set to increase the number of advertisements on its Prime Video platform starting next year. This initiative is part of the company's broader strategy to enhance its ad-supported streaming services.
亞馬遜公司（NASDAQ:AMZN）據報道計劃於明年開始增加Prime Video平台上的廣告數量。這一舉措是公司更廣泛的策略的一部分，旨在增強其廣告支持的流媒體服務。
What Happened: Since introducing ads eight months ago, Amazon has not seen a significant drop in subscribers, alleviating fears of a negative reaction. Kelly Day, Prime Video International's vice-president, mentioned that more ad slots will be available for brands by 2025, according to a Financial Times report.
事件經過：自八個月前引入廣告以來，亞馬遜沒有看到訂閱用戶數有顯著下降，減輕了負面反應的擔憂。據《金融時報》報道，Prime Video國際副總裁Kelly Day提到，到2025年將有更多廣告位供品牌使用。
During its inaugural London "up front" event on Wednesday, Amazon will outline its advertising plans to attract investment for the upcoming year. Day noted that the ad "load" would see a slight increase into 2025.
在週三首次舉辦的倫敦"up front"活動中，亞馬遜將詳細介紹其廣告計劃，以吸引未來一年的投資。Day指出，廣告的"負荷"將在2025年略微增加。
Amazon's foray into the ad-supported streaming market positions it alongside competitors such as Netflix Inc. (NASDAQ:NFLX) and Walt Disney Co. (NYSE:DIS). The company aims to showcase its ability to reach 19 million monthly viewers in the UK and 200 million globally.
亞馬遜進軍廣告支持的流媒體市場，使其與Netflix Inc.（納斯達克：NFLX）和Walt Disney Co.（紐約證券交易所：DIS）等競爭對手並駕齊驅。公司旨在展示其在英國能夠觸達1900萬月度觀衆和全球20000萬觀衆的能力。
Interactive ad formats will also be introduced, allowing viewers to engage directly with brands through their devices. This initiative underscores Amazon's capability to convert ads into sales on its retail platform.
互動式廣告格式也將被引入，允許觀衆通過他們的設備直接與品牌互動。這一舉措突顯了亞馬遜將廣告轉化爲零售業務銷售的能力。
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Why It Matters: Amazon's decision to expand its ad presence on Prime Video comes at a time when the streaming landscape is rapidly evolving. Earlier this year, Amazon introduced ads on its platform, aiming to boost its $38 billion advertising business. This move marked a significant shift in the streaming advertisement arena, presenting a lucrative opportunity for advertisers seeking to connect with audiences across various streaming services.
爲何重要：亞馬遜決定在Prime Video上擴大其廣告存在，正值流媒體格局快速演進的時刻。今年早些時候，亞馬遜在其平台上推出廣告，旨在提升其380億美元的廣告業務。這一舉措標誌着流媒體廣告領域的重大轉變，爲尋求與各種流媒體服務受衆建立聯繫的廣告商提供了有利機遇。
In July, Amazon was reported to be undercutting rival Netflix Inc. (NASDAQ:NFLX) on advertising pricing, as it battles for marketers' attention. The company is going through its first "up front," where television companies present their plans to advertisers to attract funding for the next year.
七月份，據報道，亞馬遜在廣告定價上擊敗了競爭對手Netflix Inc.（納斯達克：NFLX），爭奪營銷人員的關注。公司正在經歷首次"up front"，在這裏，電視公司向廣告客戶展示他們吸引下一年資金的計劃。
Moreover, Amazon CEO Andy Jassy stated in August that Prime Video intends to have "meaningfully fewer ads" than competitors like Netflix, YouTube, and Disney+. This approach highlights Amazon's strategy to differentiate itself in the crowded streaming market.
另外，亞馬遜首席執行官安迪·賈西在八月份表示，Prime Video打算比奈飛、YouTube和迪士尼+等競爭對手的廣告"明顯更少"。這種做法突顯了亞馬遜在競爭激烈的流媒體市場中區別自己的策略。
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