A study conducted by Consumer Intelligence Research Partners or CIRP has once again revealed that Apple Inc.'s (NASDAQ:AAPL) iPhone users tend to retain their smartphones longer than Android users.
What Happened: On Wednesday, the study revealed that about one-third of new phone buyers who had an iPhone kept that phone for three years or more.
In contrast, only 21% of new phone buyers who had an Android phone reported it was three years or more old.
The research group attributed this trend to the increased durability of iPhones, more transparent installment payment plans, and fewer must-have new features introduced by Apple.
Age of the previous smartphone (twelve months ended June 2024) Moreover, only about one-third of iPhone owners retire a phone that is less than two years old, while 57% of retired Android phones are less than two years old.
The study also suggested that Android owners, who have the option to switch among manufacturers and often invest less in their phones, may be more inclined to consider new features and upgrade their devices more frequently.
Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
Why It Matters: This trend of iPhone users holding onto their devices longer aligns with previous findings. Last year, too, CIRP highlighted that iPhone users in the U.S. upgrade their devices less frequently than Android users.
In November 2023, a survey by investment firm Piper Sandler revealed that nearly 9 in 10 teens in the U.S. either already have an iPhone or plan to buy one next.
Earlier this year in February, CIRP also revealed that 13% of Android users switched to iPhone in 2023.
Apple and Samsung dominate the U.S. smartphone sales market, holding 52% and 31% market share respectively in the first quarter of 2024. Following them are Lenovo with 9% and HMD with 2%, according to German database company, Statista.
Meanwhile, Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, which develops the open-source mobile operating system, Android, continues to be a niche player in the market.
Check out more of Benzinga's Consumer Tech coverage by following this link.
- After Google's $2.7B Acquisition Of Founders And Staff, This AI Startup Abandons Large Language Model Plans And Shifts Focus Away From Chatbots
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
Photos courtesy: Apple and Google
消費者情報研究合作伙伴(CIRP)進行的一項研究再次表明,蘋果公司。”s(納斯達克股票代碼:AAPL)iPhone用戶使用智能手機的時間往往比安卓用戶更長。
發生了什麼:週三,該研究顯示,在擁有iPhone的新手機購買者中,約有三分之一將該手機保留了三年或更長時間。
相比之下,在擁有安卓手機的新手機買家中,只有21%的人表示該手機已使用三年或更長時間。
該研究小組將這種趨勢歸因於iPhone耐用性的提高,分期付款計劃更加透明,以及蘋果推出的必備新功能減少。
上一款智能手機的使用年限(截至 2024 年 6 月的十二個月) 此外,只有大約三分之一的iPhone用戶退回了機齡不到兩年的手機,而在退役的安卓手機中,有57%的人退休了不到兩年的手機。
該研究還表明,安卓用戶可以選擇在製造商之間切換,通常減少對手機的投資,他們可能更傾向於考慮新功能並更頻繁地升級設備。
訂閱 Benzinga 技術趨勢時事通訊,將所有最新的技術發展發送到您的收件箱。
爲何重要:iPhone用戶長時間使用設備的趨勢與先前的發現一致。去年,CIRP也強調指出,美國iPhone用戶升級設備的頻率低於安卓用戶。
2023年11月,投資公司派珀·桑德勒的一項調查顯示,在美國,將近十分之九的青少年已經擁有iPhone或計劃下一次購買iPhone。
今年2月初,CIRP還透露,有13%的安卓用戶在2023年改用iPhone。
蘋果和三星在美國智能手機銷售市場佔據主導地位,在2024年第一季度分別佔有52%和31%的市場份額。根據德國數據庫公司Statista的數據,緊隨其後的是聯想(9%)和HMD(2%)。
同時,Alphabet Inc.”s(納斯達克股票代碼:GOOG)(納斯達克股票代碼:GOOGL)開發開源移動操作系統安卓的谷歌仍然是市場上的利基參與者。
點擊此鏈接,查看Benzinga對消費科技的更多報道。
- 在谷歌以27億美元收購創始人和員工之後,這家人工智能初創公司放棄了大型語言模型計劃,將注意力從聊天機器人身上轉移開了
免責聲明:此內容部分是在Benzinga Neuro的幫助下製作的,並由Benzinga編輯審查和發佈。
照片由蘋果和谷歌提供