IPhones Always Display The Time As 9:41 During Apple Product Launches — The Tradition Dates Back To Steve Jobs
IPhones Always Display The Time As 9:41 During Apple Product Launches — The Tradition Dates Back To Steve Jobs
Apple Inc (NASDAQ:AAPL) unveiled its latest innovations at its "Glowtime" event last month. The company meticulously plans every detail of its presentations all the way down to the time displayed on its devices, which never changes.
蘋果公司(納斯達克:AAPL)上個月在其"Glowtime"活動上推出了最新的創新。該公司精心計劃每個展示細節,甚至包括設備上顯示的時間,永不更改。
What To Know: Apple's latest product launch event was centered around new AI features coming to its devices. The company launched its new iPhone 16 series, the Apple Watch Series 10 and the AirPods 4 at the event.
要點:蘋果最新的產品發佈活動圍繞着即將爲其設備帶來的新人工智能功能展開。該公司在活動上推出了新的iPhone 16系列、蘋果手錶10系列和AirPods 4。
According to a Livemint report, Apple's promotional imagery for the event sparked chatter about the static time being displayed on the company's devices.
根據Livemint報道,蘋果爲活動製作的宣傳圖引發了有關公司設備上顯示靜態時間的討論。
The report indicates that former senior vice president of iOS at Apple Scott Forstall revealed the 9:41 time consistently displayed on Apple devices is intentional.
報告指出,前蘋果iOS高級副總裁Scott Forstall透露,蘋果設備上持續顯示的9:41時間是有意爲之的。
Forstall reportedly explained that Apple always plans to reveal new products around 40 minutes into a presentation. The tradition of setting the time to 9:41 a.m. dates back to co-founder Steve Jobs who planned to unveil the iPhone at exactly 9:41 a.m. in 2007 after rehearsing for the presentation several times.
據報道,Forstall據稱解釋說,蘋果總是計劃在演示大約40分鐘後展示新產品。將時間設定爲上午9:41的傳統可以追溯到聯合創始人史蒂夫·喬布斯,他在2007年在多次排練演示後計劃在上午9:41準時揭示iPhone。
"Our estimates were quite accurate ... And thus, the time became a subtle yet consistent part of our product unveilings," Forstall said.
"我們的估計相當準確...因此,時間成爲了產品發佈的微妙但一致的一部分," Forstall說。
Jobs was the master of unveiling Apple products. Everything he did and said was carefully crafted and planned out. He wanted to sell the world on a product before the world knew what he was selling and he perfected his pitches with practice.
喬布斯是揭示蘋果產品的大師。他所做和說的每一個細節都經過精心製作和計劃。他希望在世人知道他在賣出什麼之前就能讓世界相信自己的產品,並通過練習完善他的推銷技巧。
A month before a product launch, Jobs would start rehearsing with portions of his slide deck at various venues at Apple. Even when he reached the point where he had a presentation down, he wouldn't stop practicing. Jobs relentlessly focused on improving the tone of his voice, his stance and his gestures, according to an excerpt from Ken Kocienda's "Creative Selection."
在產品發佈前一個月,喬布斯會在蘋果各個場所開始排練他幻燈片中的部分內容。即使在他能夠熟練呈現演示的時候,他也不會停止練習。根據Ken Kocienda的《創意選擇》節選,喬布斯不懈地專注於改進自己聲音的調音,姿勢和手勢。
AAPL Price Action: Apple shares were down 3.59% at $224.58 at the time of publication Tuesday, according to Benzinga Pro.
蘋果股價走勢:根據彭博專業版,蘋果股價週二發佈時下跌3.59%,報224.58美元。
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Photo: Courtesy of Apple.
圖片:由蘋果提供。
譯文內容由第三人軟體翻譯。