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Atlanta Dream Partners With Starbucks to Empower Local Minority-Owned Small Businesses

Atlanta Dream Partners With Starbucks to Empower Local Minority-Owned Small Businesses

亞特蘭大夢之隊與星巴克合作,支持當地的少數民族擁有的小型企業
Accesswire ·  10/01 03:00

Brands will collaborate with ACE | Access to Capital for Entrepreneurs to financially support minority entrepreneurs through the Atlanta Dream Collective

品牌將與ACE | 企業資本獲取合作,通過Atlanta Dream Collective爲少數族裔企業家提供財務支持

ATLANTA, GA / ACCESSWIRE / September 30, 2024 / Today, the Atlanta Dream and Starbucks Coffee Company, the world's premier roaster and retailer of specialty coffee, announced a collaboration focused on empowering small, woman-owned and BIPOC-owned businesses in the Atlanta market.

喬治亞州亞特蘭大 / ACCESSWIRE / 2024年9月30日 / 今天,亞特蘭大夢想隊和星巴克咖啡公司,這是全球最頂尖的烘培商和專業咖啡零售商,宣佈一個旨在提升亞特蘭大市場中小型、女性所有和BIPOC所有商戶實力的合作項目。

Starbucks / Atlanta Dream Partnership
Starbucks and the Atlanta Dream collaborate to empower Atlanta small businesses
星巴克 / 亞特蘭大夢想隊合作
星巴克和亞特蘭大夢想隊合作,助力亞特蘭大小型企業

Through this multi-year partnership, Starbucks will become a Proud Supporting Partner of the Atlanta Dream Collective, which is a strategic program aimed at assisting small businesses in overcoming marketing obstacles by enhancing their brand presence at Atlanta Dream games and connecting them with Dream fans. Dream Collective businesses reflect Atlanta's diverse entrepreneurial community, particularly women and members of the BIPOC and LGBTQ+ communities.

通過這一多年合作伙伴關係,星巴克將成爲亞特蘭大夢想隊集結的自豪支持夥伴,該夥伴計劃旨在通過增強他們在亞特蘭大夢想隊比賽中的品牌影響力,並將他們與夢想隊球迷聯繫起來,幫助小型企業克服營銷障礙。集結業務反映了亞特蘭大多元化的創業社區,特別是女性和BIPOC和LGBTQ+社區成員。

The inaugural members of the Dream Collective were recognized at a Dream home game in August and will be promoted during home games throughout the 2025 Dream season with on-court and video board features. Additionally, the partnership will create content throughout the year highlighting Dream Collective members, which include:

夢想隊集結的首批成員已在8月的一場夢想隊主場比賽中受到表彰,並將在整個2025年夢想隊賽季的主場比賽中得到宣傳,包括場上和視頻板特寫。此外,該合作伙伴關係將通過整年的內容製作來突出夢想隊集結的成員,這些成員包括:

  • Coordinates LLC - A pajamas brand and loungewear that celebrates creativity, art, and family. Designed to enhance special moments, Coordinates offers sleepwear and lifestyle apparel that reflects global diversity and encourages families to express their unique style.

  • Cakes Designer Boutique & Academy - The company offers several workshops and classes in different culinary areas, as well as designs the most beautiful, original, and incredible custom cakes for various occasions like weddings, anniversaries, birthdays, baptisms, baby showers, and more.

  • Dope Pieces, LLC - The company uses puzzles as a vehicle to connect artists needing more visibility for their work with a community seeking more representative puzzles.

  • Moosh (Tracey Reed, LLC) - A women's home and children's boutique in Atlanta's historic Virginia Highlands, Moosh envisioned a lifestyle boutique with an urbane sensibility reflecting their cultural heritage. Moosh offers women's and children's clothing, shoes, accessories, home decor, toys, and specialty baby gifts.

  • A Few Wood Men - A wooden watch and accessory collection was created and designed for Men of Distinction, that aims to provide sustainability, representation, and community through their wooden watches and accessory collection.

  • Coordinates LLC - 一家慶祝創造力、藝術和家庭的睡衣品牌和家居服飾品牌。Coordinates旨在增強特殊時刻,提供反映全球多樣性的睡衣和生活方式服飾,並鼓勵家庭展現其獨特風格。

  • Cakes Design Boutique & Academy - 該公司提供多個不同烹飪領域的研討會和課程,還爲各種場合如婚禮、週年紀念日、生日、洗禮、寶寶派對等設計出最美麗、原創和令人難以置信的定製蛋糕。

  • Dope Pieces有限責任公司 - 該公司將拼圖作爲一種工具,將需要更多展示機會的藝術家與尋求更具代表性拼圖的社區聯繫在一起。

  • Moosh(Tracey Reed, LLC)- 位於亞特蘭大歷史悠久的維吉尼亞高地的女性家居和兒童精品店,Moosh設想成爲一個展現都市感的生活方式精品店,反映他們文化遺產的優雅感。Moosh提供女性和兒童服裝、鞋履、配飾、家居裝飾品、玩具和特色嬰兒禮品。

  • A Few Wood Men - 爲受過教養的男士設計並製作了一系列木質手錶和配飾,旨在通過他們的木質手錶和配飾系列提供可持續性、代表性和社區支持。

"The Atlanta Dream Collective was created to support and foster the entrepreneurial spirit of minority business owners in Atlanta," said Laila Brock, the Dream's senior vice president of strategic partnerships and community impact. "We are excited to partner with Starbucks, one of the nation's most recognizable brands that originally started as a small business, to help fuel small businesses in our community."

「亞特蘭大夢想集團成立是爲了支持和培育亞特蘭大的少數族裔企業所有者的創業精神,」夢幻的戰略合作和社區影響高級副總裁萊拉·布洛克說。「我們很高興與星巴克合作,星巴克是最具代表性的品牌之一,最初是作爲一家小企業創立的,以幫助推動我們社區內的小企業。」

This partnership is an expansion of Starbucks' commitment through its Community Resilience Fund to expand initiatives to advance opportunity, equity, and inclusion in the communities it serves. In 2021, the company committed to investing $100 million to launch the Starbucks Community Resilience Fund focused on supporting small businesses and community development projects in Black, Indigenous and People of Color (BIPOC) neighborhoods.

這一合作是星巴克通過其社區復原基金的承諾的擴展,旨在擴大旨在推動機會、公平和包容性的倡議在其服務的社區。2021年,該公司承諾投資1億美元用於啓動重點支持黑人、原住民和有色人種(BIPOC)社區的小企業和社區發展項目的星巴克社區復原基金。

"Since our beginning, we have been driven by our belief in the limitless power of human connection," said Kelly Goodejohn, chief social impact officer at Starbucks. "That's why we have made a promise to contribute positively to every community we serve, and through our partnership with the Atlanta Dream, we are bringing our mission to life by creating opportunities to build a better future where success is measured by the lives we improve together. Starbucks is honored to be a part of this partnership."

「從我們成立開始,我們一直受到我們對人類連接無限力量的信念的驅動,」星巴克首席社會影響官凱利·古德約翰說。「這就是爲什麼我們承諾積極對待我們服務的每個社區,並通過與亞特蘭大夢想的合作,我們正在實現我們的使命,創造機會,共同打造一個未來,成功的衡量標準是我們共同改善的生活。星巴克很榮幸成爲這一合作的一部分。」

ACE | Access to Capital for Entrepreneurs is a nonprofit Community Development Financial Institution (CDFI) organization, that provides affordable loans and business development resources to entrepreneurs typically underserved through traditional financing. As this partnership's beneficiary, they will distribute the funds and implement the programming.

ACE | 企業家資本准入是一個非營利性社區發展金融機構(CDFI)組織,爲通常未得到傳統融資支持的企業家提供可負擔的貸款和業務發展資源。作爲這個夥伴關係的受益方,他們將分發資金並實施項目。

"We are pleased to be the beneficiary of the Starbucks-Atlanta Dream partnership," said Martina Edwards, chief of strategic partnerships and incoming CEO of ACE. "Like the Atlanta Dream Collective, which assists small minority-owned businesses in overcoming marketing obstacles, ACE stands in support of women and minority business owners by removing barriers to affordable capital which helps them realize their dreams. This alliance is a perfect example of how Starbucks fuels the growth and success of communities by investing in small business owners. It is very exciting to be a part of this collaboration centered around how we are all working to make dreams come true - Atlanta's very own small business Dream Team."

「我們很高興成爲星巴克-亞特蘭大夢之隊夥伴關係的受益方,」ACE戰略合作伙伴和即將上任的首席執行官Martina Edwards說。「像亞特蘭大夢團隊一樣,該團隊協助小型少數族裔擁有的企業克服營銷障礙,ACE支持婦女和少數族裔企業所有者,消除獲得可負擔資本的障礙,幫助他們實現夢想。這個聯盟是一個完美的例子,顯示了星巴克如何通過投資於小型企業所有者來推動社區的增長和成功。成爲這個圍繞着我們如何共同努力實現夢想的合作的一部分非常令人興奮 - 亞特蘭大自己的小型企業夢之隊。」

Stay tuned to Dream's social media channels throughout the season for co-branded content. For more information on the Starbucks Coffee Company, visit starbucks.com.

在整個賽季中,敬請關注夢之隊的社交媒體渠道以獲取聯合品牌內容。有關星巴克咖啡公司的更多信息,請訪問starbucks.com。

For more information on Access to Capital for Entrepreneurs, visit aceloans.org.

有關企業家資本准入的更多信息,請訪問aceloans.org。

For more information on the Dream Collective, visit dream.wnba.com/atlanta-dream-collective/.

有關夢之隊團隊的更多信息,請訪問dream.wnba.com/atlanta-dream-collective/。

About the Atlanta Dream
Established in Atlanta in 2006, the Atlanta Dream is the Southeast's only WNBA franchise, playing its home games at the Gateway Center Arena @ College Park. Dream games are telecast locally on Peachtree TV and simulcast on Peachtree Sports Network across the state of Georgia. Since 2009, Dream teams have produced 11 WNBA All-Stars, achieved 3 first-place regular-season finishes, earned 9 playoff bids and made 3 WNBA finals appearances. For more information about the Dream, visit dream.wnba.com and follow @AtlantaDream on Facebook, Instagram, X and TikTok.

關於亞特蘭大夢
成立於2006年的亞特蘭大夢是東南部唯一的WNBA加盟隊,主場比賽在Gateway Center Arena @ College Park舉行。夢之隊的比賽在佐治亞州Peachtree電視臺本地播出,並在Peachtree體育網絡上全州直播。自2009年以來,夢之隊共產生了11位WNBA全明星,實現了3次常規賽第一名,獲得了9次季後賽資格,並進入了3次WNBA總決賽。有關夢之隊的更多信息,請訪問dream.wnba.com 並關注@AtlantaDream的Facebook、Instagram、X和TikTok。

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.

關於星巴克
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.

About Access to Capital for Entrepreneurs Inc.
ACE is a 501(c)(3) nonprofit and Community Development Financial Institution (CDFI) that provides affordable loans and business development resources to help entrepreneurs start and grow sustainable businesses. ACE serves as a key resource for those typically not fully financed by traditional lenders. Since 2000, ACE has provided more than $200 million in loans to over 2,600 entrepreneurs, helping create or retain more than 21,000 jobs in Georgia. Focusing on underserved communities, ACE supports small businesses owned by women, BIPOC, and low-to-moderate income entrepreneurs across the state of Georgia. ACE has offices throughout North Georgia, metro Atlanta, and South Georgia, as well as two Women's Business Centers (WBCs) in Norcross and Savannah. ACE's combination of capital, coaching, and connections helps sustain these businesses, retain jobs, and strengthen local communities. ACE is funded by grants and contributions from banks, foundations, government entities, and corporations, all supporting its mission to empower underserved business owners.

About Access to Capital for Entrepreneurs Inc.
ACE is a 501(c)(3) nonprofit and Community Development Financial Institution (CDFI) that provides affordable loans and business development resources to help entrepreneurs start and grow sustainable businesses. ACE serves as a key resource for those typically not fully financed by traditional lenders. Since 2000, ACE has provided more than $20000萬 in loans to over 2,600 entrepreneurs, helping create or retain more than 21,000 jobs in Georgia. Focusing on underserved communities, ACE supports small businesses owned by women, BIPOC, and low-to-moderate income entrepreneurs across the state of Georgia. ACE has offices throughout North Georgia, metro Atlanta, and South Georgia, as well as two Women's Business Centers (WBCs) in Norcross and Savannah. ACE's combination of capital, coaching, and connections helps sustain these businesses, retain jobs, and strengthen local communities. ACE is funded by grants and contributions from banks, foundations, government entities, and corporations, all supporting its mission to empower underserved business owners.

Contact Information

聯繫信息

Bryan Harris
Communications
media@atlantadream.com
877-977-7729

Bryan Harris
通信-半導體
media@atlantadream.com
877-977-7729

SOURCE: Atlanta Dream

來源:亞特蘭大夢想

譯文內容由第三人軟體翻譯。


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