In today's fast-paced economy, comprehensive digital transformation is crucial for success. Serving more than 400,000 local businesses nationwide, Unifi Business is the nation's leading digital partner for Micro, Small, and Medium Enterprises (MSMEs), and was recognised as PC.com's Best Fixed Business Service Provider for 2024.

MSMEs make up more than 97% of all Malaysian businesses. In 2022, their Gross Domestic Product (GDP) contribution grew by 11.6 per cent, surpassing even the national GDP growth of 8.7 per cent. This reflects the sector's vital role in the nation's economy and underscores the need to accelerate their digital transformation to enable future growth and success.

Powering the Hospitality industry's transformation to serve digital customers

One of the industries that stand to benefit the most from digitalisation is the Hospitality sector, having experienced significant impact during and post pandemic. As Malaysia strives to increase foreign tourist arrivals to 27.3 million within this year alone, local businesses must step up their operations and offerings if they are to meet the needs of these global, digital customers.

Unifi Business delivers customised solutions designed to enhance guest experiences and improve operational efficiency. Its ultra-high-speed fibre broadband provides seamless connectivity on-premises, enabling everything from culinary to wellness and recreational services. Its in-room entertainment option, Unifi Business TV, offers Malaysia's largest integrated entertainment platform delivering local and international premier channels and streaming apps. These services enable hotels to redefine their guest strategies, boosting revenue via special packages for staycations and family getaways.

Unifi Business also helps hotels expand their market reach. Its advanced Digital Marketing Solution includes dedicated teams to create and manage campaigns, content, and creative strategies via digital and social media platforms. This helps businesses enhance their brand's online presence and drive greater visibility in the competitive digital landscape.

Simultaneously, Unifi Business' Smart Internet and SD-WAN solutions cater to mission-critical applications, providing superior support and wireless backup. These backend technologies offer better network visibility, cost-effective operational management through a single dashboard, and efficient cybersecurity threat management, ensuring that guest data and privacy are securely maintained.

It's Cloud Alpha Edge solution further reinforces hotels' backend infrastructure, providing scalable, flexible, and cost-efficient data storage and processing. This cloud-based platform supports a range of functions, from data analytics to software applications, allowing businesses to leverage insights into customer expectations and innovate new offerings.

Unifi Business also provides digital tools to streamline operations and staff productivity. This includes mobile apps and training programmes that focus on improving customer service via various communication channels.

Altogether, these services power amenities such as smart room technology, fast and reliable connectivity, the best selection of digital content, as well as secure network and cloud solutions – empowering hotels to deliver high-quality services that put them on the map.

Beyond Hospitality: Comprehensive Connectivity, Digital and Financial Solutions for every MSME

Unifi Business' converged offerings encompass high speed fibre broadband, UNI5G Business mobile services and devices, and a suite of digital solutions, tailored to provide exceptional value to diverse businesses throughout the country. This approach ensures that MSMEs have access to the technologies they need to thrive in an increasingly digital market.

Unifi Business' connectivity options include fibre broadband with speeds of up to 2Gbps, ensuring reliable internet access to power front and back-end business solutions. Additionally, UNI5G Business' mobile plans offer unlimited 5G & 4G data, calls, and text, bundled with 5G-enabled smart devices and complimentary hotspot capacity, keeping businesses connected anywhere at any time.

Unifi Business also offers targeted tools to boost MSMEs' online presence. Its Digital Marketing Solution provides online advertising options, including platforms like Google, Facebook and TikTok, helping MSMEs expand their reach and attract new customers. Its Cari @ Unifi Marketplace solution, on the other hand, helps entrepreneurs list their businesses online, enhancing their digital visibility.

Helping MSMEs increase their productivity and operational efficiency, Unifi Business' Cloud Storage ensures customers are fully in control of their online data storage, providing secure and flexible management of sensitive business information. The Unifi Business eCommerce Hub, on the other hand, serves as a centralised platform where businesses can easily manage their various online stores from a single location, streamlining operations and improving overall efficiency. Furthermore, Unifi Business has partnered Kaspersky to offer its internationally recognised Small Office Security, a robust solution designed to protect businesses from cyber threats.

Beyond digital solutions, its Go Niaga programme integrates UNI5G Business mobile postpaid packages with essential digital banking solutions, offered it partnership with Maybank Islamic Bhd. Unifi Business is also a facilitator for the Geran Digital Perusahaan Mikro Kecil & Sederhana Madani, offering the government's matching grant of up to RM5,000 to financially support MSMEs' digital service subscriptions.

Adding value to elevate MSMEs in the digital economy

A standout feature of Unifi Business is its commitment to providing both local and premium support. The company has more than 200 ICDL (International Certification of Digital Literacy) certified Business Consultants nationwide, ensuring that businesses receive qualified professional guidance throughout their transformation journey.

Recognising the urgency required by businesses, Unifi Business offers premium lanes at its call centre and at Unifi Stores, providing faster response times to MSME customers. Additionally, its Unifi Elite crews are dedicated to speedier fulfilment and service assurance, providing a high level of support to address concerns promptly and effectively.

Unifi Business is also deeply invested in growing the skills and capabilities of the MSME community. Its exclusive Unifi Business Club (UBC) serves as a resource hub for a wide range of marketing and productivity tools, networking opportunities, as well as financial support offered by its ecosystem partners.

Aligning with TM's aspirations to become a Digital Powerhouse by 2030, Unifi Business continues to elevate local MSMEs and businesses via its comprehensive and affordable solutions designed to enhance business operations and growth. Through its diverse business offerings, priority support, and dedication to empowering MSMEs, Unifi Business is the preferred partner for businesses looking to excel in today's digital economy.

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