share_log

In A Competitive Console Landscape, Nintendo Says It Will Not 'Get Involved In The Game War'

In A Competitive Console Landscape, Nintendo Says It Will Not 'Get Involved In The Game War'

在競爭激烈的遊戲主機市場,任天堂表示將不會"參與遊戲戰爭"
Benzinga ·  09/28 03:54

As the console landscape continues to be dominated by intense competition between PlayStation and Xbox, Nintendo ADR's (OTC:NTDOY) legendary game designer Shigeru Miyamoto has expressed the desire for the company to remain detached from this ongoing "game war."

隨着遊戲機市場繼續由PlayStation和Xbox之間激烈競爭主導,任天堂股份有限公司的傳奇遊戲設計師宮本茂表示希望公司保持在這場「遊戲大戰」之外。

During a recent interview with Famitsu (via IGN), held to mark the upcoming opening of the Nintendo Museum in Kyoto on Oct. 2, Miyamoto articulated a vision that prioritizes Nintendo's unique identity over the technical arms race prevalent in the industry.

在最近接受Famitsu(通過IGN)的採訪中,宮本表達了一個願景,即將任天堂博物館於10月2日在京都開放之際優先考慮任天堂獨特的身份,而不是行業中普遍存在的技術競爭。

A Vision For The Nintendo Museum

任天堂博物館的願景

Miyamoto shared that the museum serves as a vital link between the company and its audience.

宮本表示,該博物館是公司和觀衆之間重要的關聯環節。

"Not only our employees but also people who know about Nintendo, including three generations of parents and children, could come out to see the museum and understand what Nintendo is all about," he said.

"不僅僅是我們的員工,也包括了對任天堂有所了解的人,包括三代人的父母和孩子,都可以前來參觀博物館,了解任天堂的全部內容,"他說。

In his remarks, Miyamoto voiced his hope that visitors and industry peers alike would "understand Nintendo and not get involved in what is sometimes called the 'game war,' such as high specs and how to improve the performance of game consoles."

宮本希望遊客和行業同行都能“了解任天堂,不要捲入有時被稱爲『遊戲大戰』的事情,比如高規格和如何改善遊戲主機的性能。"

"Nintendo will continue to make products that are uniquely Nintendo using various technologies available in the world today," he added.

他補充道:“任天堂將繼續利用當今世界上可用的各種技術製造獨具任天堂風格的產品。"

Miyamoto's remarks are direct but not unexpected, considering Nintendo's relative absence from the console war narrative compared Sony Group Corp. (NYSE:SONY) and Microsoft Corp. (NYSE:SONY) which have focused on high specs and performance, such as Sony's recent announcement of the PS5 Pro.

考慮到相對缺席於遊戲機大戰敘事的任天堂,宮本的言論直接但不出乎意料,相比之下,索尼集團(紐交所:SONY)和微軟公司(紐交所:SONY)更加專注於高規格和性能,比如索尼最近宣佈的PS5 Pro。

Nintendo's approach has proven successful, with the Switch still selling well even as its successor is anticipated.

任天堂的策略已被證明成功,儘管人們期待其繼任者,Switch仍然銷售良好。

  • Nintendo Switch Breaks Record As Longest-Lasting Home Console
  • 任天堂Switch打破紀錄成爲持續時間最長的家庭遊戲機

Photo: Shutterstock.

照片:shutterstock。

譯文內容由第三人軟體翻譯。


以上內容僅用作資訊或教育之目的,不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
    搶先評論