Apple's Reviews Strategy, Cuts Film Budgets After Blockbuster Spend - What's Next for Apple TV+?
Apple's Reviews Strategy, Cuts Film Budgets After Blockbuster Spend - What's Next for Apple TV+?
Apple Inc (NASDAQ:AAPL) is reviewing its movie strategy, part of a turnaround strategy by its Hollywood studio leaders, Zack Van Amburg and Jamie Erlicht, to contain costs.
蘋果公司（NASDAQ:AAPL）正在審查其電影策略，這是其好萊塢工作室領導Zack Van Amburg和Jamie Erlicht推行的業務轉型策略的一部分，旨在控制成本。
Apple plans to produce a dozen movies annually, most of which will cost less than $100 million, Bloomberg cites familiar sources.
蘋果計劃每年製作十二部電影，其中大部分成本將低於1億美元，彭博社援引熟悉消息人士稱。
Reportedly, Apple spent $700 million on the three blockbuster movies Killers of the Flower Moon, Napoleon, and Argylle, which grossed $470.4 million globally.
據報道，蘋果在三部大片《月亮殺手》、《拿破崙》和《約翰·阿吉爾》上的投入達到了7億美元，全球總票房爲4.704億美元。
Also Read: Movie Theater Analyst Sizes Up AMC, Cinemark And More, Predicts 'Box Office Rebound In 2025'
還閱讀：電影院分析師評估AMC、喜滿客影城等，預測'2025年票房回升'
Apple's George Clooney and Brad Pitt-starring action comedy Wolfs began streaming on Apple TV+ after debuting in limited venues. Apple is considering a similar strategy for subsequent releases, including the World War II drama Blitz.
蘋果製作的由喬治·克魯尼和布拉德·皮特主演的動作喜劇《狼女》在有限場所首映後登陸Apple TV+。蘋果正在考慮對隨後發行的作品採取類似的策略，包括二戰戲劇《閃電戰》。
However, the streaming business emerged as a battleground led by Netflix Inc (NASDAQ:NFLX), with Walt Disney Co (NYSE:DIS) and Amazon.Com Inc (NASDAQ:AMZN) fighting for market share.
然而，流媒體業務成爲由奈飛公司（NASDAQ:NFLX）主導的戰場，華特迪士尼公司（NYSE:DIS）和亞馬遜公司（NASDAQ:AMZN）爭奪市場份額。
Netflix had a market share of 22% in subscription video-on-demand (SVOD) services in the second quarter of 2024. Walt Disney Co (NYSE:DIS) streaming service Disney+ followed with a market share of 11% and Apple TV+ at 9%, as per Statista.
奈飛在2024年第二季度訂閱視頻點播（SVOD）服務中擁有22%的市場份額。隨後是華特迪士尼公司（NYSE:DIS）的流媒體服務Disney+，市場份額爲11%，而蘋果TV+爲9%，數據來源爲Statista。
Netflix spends $17 billion annually on content and eyes over $600 billion in revenue opportunity.
奈飛每年在內容上花費170億美元，並瞄準超過6000億美元的營業收入機會。
Disney scored a big win in 2024 with proven franchises Deadpool & Wolverine, grossing $1.32 billion, and Inside Out 2 clocking $1.69 billion globally, according to Box Office Mojo.
迪士尼在2024年取得了巨大的成功，擁有成熟的系列作品《死侍》和《金剛狼》，在全球票房榜上取得13.2億美元的票房，而《頭腦特工隊2》全球上映，票房達到了16.9億美元，根據Box Office Mojo的數據。
Comcast Corp's (NASDAQ:CMCSA) Despicable Me 4, another proven franchise, grossed $0.95 billion. Apple's next theatrical release, F1, starring Pitt, is slated for June.
康卡斯特公司（納斯達克：CMCSA）的《神偷奶爸4》是另一個成功的系列作品，票房達到了9.5億美元。蘋果的下一部院線電影《F1》，由皮特主演，預定於6月上映。
Price Action: AAPL stock is up 0.18% at $227.94 at the last check on Friday.
AAPL股票的價格行動在週五最後一次檢查時上漲了0.18%，報227.94美元。
Also Read:
還閱讀：
- Disney Stock Could Benefit From Box Office Strength, Streaming: Analyst Says DTC Set 'For Continued Revenue And Profit Growth'
- 迪士尼股票可能從票房強勢和流媒體受益：分析師表示，DTC的設置"將持續產生營業收入和利潤增長"
Image via Shutterstock
圖片來自shutterstock。
譯文內容由第三人軟體翻譯。