Omnicom Acquires LeapPoint To Improve The Orchestration And Performance Of Their Entire Marketing Lifecycle; Financial Terms Not Disclosed
Omnicom Acquires LeapPoint To Improve The Orchestration And Performance Of Their Entire Marketing Lifecycle; Financial Terms Not Disclosed
Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG's strategic efforts to offer the industry's most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale.
紐交所上市公司奧尼康姆（NYSE: OMC）今天宣佈，其精準營銷部門奧尼康姆精準營銷集團（OPMG）已收購了數字諮詢公司LeapPoint，該公司專注於幫助組織改善整個營銷生命週期的協調和表現。此舉是OPMG爲提供行業最全面的端到端內容解決方案而採取的戰略舉措之一，旨在賦予營銷人員加速工作流程並在速度和規模上爲客戶提供個性化體驗的能力。
Led by Co-Founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint has deep expertise across Adobe Experience Cloud, with a particular focus on Adobe Workfront, Fusion and the rest of Adobe's Content Supply Chain product offerings. The company's services streamline and automate workflows, break down operational silos, and improve team collaboration.
由聯合創始人兼首席執行官Nik DeBenedetto領導，LeapPoint幫助財富1000強企業通過戰略性地整合人員、流程和adobe技術來優化其營銷組織的表現。作爲Adobe黃金解決方案合作伙伴，LeapPoint在Adobe Experience Cloud方面擁有深厚的專業知識，特別關注Adobe Workfront、Fusion和Adobe的其他內容供應鏈產品。該公司的服務可以簡化和自動化工作流程，打破運營隔閡，提高團隊協作。
LeapPoint empowers creatives and marketers to work together with generative AI to minimize manual work and maximize creative output, providing them with valuable information needed to generate on-brand content at scale.
LeapPoint賦能創意和營銷人員利用生成式人工智能一起工作，以最小化手動工作並最大化創作產出，爲他們提供生成符合品牌要求的內容所需的寶貴信息，並實現規模化。
譯文內容由第三人軟體翻譯。