Fox Stock Thrives On Sports, Politics Strategy: Analyst Says It Will 'Weather Secular Headwinds'
Fox Stock Thrives On Sports, Politics Strategy: Analyst Says It Will 'Weather Secular Headwinds'
Media company Fox Corporation (NASDAQ:FOX) (NASDAQ:FOXA) could benefit from its focus on sports and politics, with the Super Bowl LIX broadcast and 2024 election acting as major catalysts.
傳媒公司福克斯公司(納斯達克:FOX)(納斯達克:FOXA)可能受益於其對體育和政治的關注，超級碗LIX的廣播和2024年選舉將成爲主要催化劑。
The Fox Analyst: Bank of America analyst Jessica Reif Ehrlich reiterated a Buy rating on Fox and raised the price target from $45 to $50.
美國銀行分析師傑西卡·雷夫·埃赫利奇(Jessica Reif Ehrlich)重申對福克斯的買入評級，並將價格目標從45美元上調至50美元。
Read Also: Rupert Murdoch's Family Court Battle Over Fox Control Mirrors 'Succession' Drama
閱讀更多: 陸珀·默多克的家庭法庭之鬥爭反映出福克斯控制權之爭與《繼承者》劇情相似
The Analyst Takeaways: Sports, news, and politics are likely to help Fox in the first fiscal quarter and future quarters, Ehrlich said in an investor note Wednesday.
分析師觀點: 埃赫利奇在週三的投資者備忘錄中表示，體育、新聞和政治可能有助於福克斯在第一財季和未來幾個季度取得成功。
"Fox's portfolio of sports and news has positioned the company well to weather secular headwinds in linear relative to peers," Ehrlich said.
埃赫利奇表示: "福克斯的體育和新聞組合使公司在線性領域相對於同行業表現良好，有助於抵禦結構性逆風。"
The analyst said the 2024 election is helping Fox see strong growth in advertising and viewership trends.
分析師表示，2024年選舉有助於福克斯在廣告和收視趨勢上取得強勁增長。
"Political should pick up in F2Q. Last presidential cycle, Fox local TV stations did $230mn in political advertising and are on track to exceed this '24."
"政治活動應該在第二財季加速。在上個總統週期中，福克斯的地方電視臺在政治廣告方面達到2.3億美元，並有望超過這個數字24年。"
Fox will also air Super Bowl LIX on Feb. 9 in the third quarter, the analyst added.
分析師補充說，福克斯還將於2月9日在第三財季播出超級碗LIX。
"Indications are that Super Bowl demand is extremely strong and inventory is almost sold out."
指標顯示超級碗的需求非常強勁，庫存幾乎售罄。
As a reminder, Fox is seeking $7 million for each 30-second advertisement during Super Bowl LIX.
作爲提醒，Fox在超級碗LIX期間尋求每30秒廣告費用700萬美元。
NFL viewership through the first two weeks of the 2024 season averages 19.7 viewers, up 12% year-over-year. Fox had the third most-watched NFL game during the first two weeks, with Week 1's matchup between the Dallas Cowboys and Cleveland Browns watched by an average of 23.9 million viewers.
2024賽季前兩週NFL的收視率平均爲19.7觀衆，同比增長12%。Fox在前兩週中排名第三，週一的達拉斯牛仔隊對克利夫蘭棕色隊的比賽的平均觀衆爲2390萬。
The analyst said Fox has the lowest exposure to entertainment advertising, with a strong presence across sports and news.
分析師表示Fox在娛樂廣告中的曝光率最低，但在體育和資訊領域佔據強勢地位。
The analyst said linear trends continuing to weaken could cause Fox to migrate content to streaming. With a joint venture facing litigation, Fox could have to consider other options, including a standalone direct-to-consumer product for sports and news.
分析師表示，線性趨勢持續疲軟可能導致Fox將內容轉移到流媒體平台。在一家面臨訴訟的合資企業的情況下，Fox可能不得不考慮其他選項，包括爲體育和新聞推出獨立的直銷產品。
FOX Price Action: Fox stock trades at $38.44 versus a 52-week trading range of $25.82 to $39.00. Fox stock is up 36.5% year-to-date in 2024.
FOX股票價格行動：Fox股票交易價格爲38.44美元，而52周交易範圍爲25.82美元至39.00美元。Fox股票今年截至2024年迄今上漲了36.5%。
- Fox Q4 Earnings: Profit Beat, Forecasts Growth In Affiliate Fees and TV Segment, Upcoming Presidential Election, Next Super Bowl In Focus
- Fox第四季度盈利：超過預期，預測附屬費用和電視部門增長，關注即將到來的總統選舉和下一屆超級盃。
Photo: rafapress/Shutterstock.com
照片：rafapress/Shutterstock。
譯文內容由第三人軟體翻譯。
