Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance
Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance
Perplexity's new model allows brands to bid for a "sponsored" question featuring an AI-generated answer approved by the advertiser.Jeff Bezos-backed Perplexity AI, a startup challenging Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, is in discussions with top brands like Nike Inc. (NYSE:NKE) and Marriott International (NASDAQ:MAR).
受Jeff Bezos支持的Perplexity AI是一家初創公司，挑戰Alphabet Inc.（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOGL）的谷歌，正在與耐克股份有限公司（紐約證券交易所股票代碼：NKE）和萬豪酒店（納斯達克證券交易所股票代碼：MAR）等頂級品牌進行討論。
What Happened: Perplexity is developing a "sponsored" question system to challenge Google's auction-based ads model, as it plans to disrupt the tech giant's dominance in the $300 billion digital ads industry, reported Financial Times.
發生了什麼：Perplexity正開發一個「贊助的」問題系統，挑戰谷歌基於拍賣的廣告模式，計劃在3000億美元的數字廣告行業中打破這家科技巨頭的霸權地位，據《金融時報》報道。
The San Francisco-based startup has been in talks with a select group of top-tier companies, including Nike and Marriott, with plans to launch the ads system by year-end.
這家總部位於舊金山的初創公司已與一批頂級公司，包括耐克和萬豪酒店進行了討論，計劃在年底推出廣告系統。
Perplexity's new model allows brands to bid for a "sponsored" question featuring an AI-generated answer approved by the advertiser.
Perplexity的新模式允許品牌競標「贊助」的問題，並提供廣告商批准的由人工智能生成的答案。
Perplexity CEO Aravind Srinivas, a former Google intern, stated, "Ads are really useful when they are relevant and coming from brands that are high quality, and a lot of people make purchases based on that."
曾任谷歌實習生的Perplexity首席執行官Aravind Srinivas表示：「當廣告與相關且質量高的品牌有關，並且有很多人基於此做出購買決策時，廣告確實非常有用。」
Srinivas expressed his ambition for the advertising system to become "a money-printing machine."
Srinivas表示，他希望該廣告系統成爲「一臺印鈔機」。
The startup's ad system will charge marketers on a CPM basis, costing above $50 for every 1,000 impressions generated by these sponsored posts.
該初創公司的廣告系統將根據千次展示次數（CPm）向營銷人員收費，每千次印象的費用高於50美元。
This is in stark contrast to Google's estimated $1,100 for the same number of impressions, the report noted.
報告指出，這與谷歌每千次印象的估計費用1100美元形成鮮明對比。
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Why It Matters: In April earlier this year, Perplexity became a unicorn, following a successful funding round that more than doubled its valuation to over $1 billion.
爲什麼這很重要：今年4月，Perplexity成爲了獨角獸，經過一輪成功的融資活動，其估值增長了一倍以上，超過了10億美元。
The startup's revenue and usage have grown 700% since the start of the year, with the AI-powered search engine answering about 250 million questions in the last month, up from 500 million queries for all of last year.
自今年開始，這家初創公司的營業收入和使用量增長了700％，這款由人工智能驅動的搜索引擎上個月回答了約25000萬個問題，而去年整年回答的問題僅爲50000萬個。
Perplexity investors include AI chipmaker Nvidia Corporation, Amazon founder Bezos, OpenAI co-founder Andrej Karpathy, and Meta Platform Inc.'s chief AI scientist Yann LeCun.
Perplexity的投資者包括AI芯片製造商英偉達公司，亞馬遜創始人貝索斯，OpenAI聯合創始人Andrej Karpathy，以及Meta Platform Inc.的首席AI科學家Yann LeCun。
In June, Forbes and Wired accused Perplexity of plagiarism, alleging that the AI startup replicated articles without proper attribution and accessed websites that had specifically blocked its crawlers.
今年6月，福布斯和連線雜誌指控Perplexity涉嫌剽竊，聲稱這家人工智能初創公司未經恰當標註就複製了文章，並訪問了明確禁止其爬取器的網站。
Perplexity acknowledged the claims in response, stating that the company had updated its user interface to highlight citations more clearly and adjusted its system to avoid summarizing content from such websites.
在回應中，Perplexity承認了這些指責，並表示公司已經更新了用戶界面，以更清晰地突出引用，並調整了系統，以避免對此類網站的內容進行總結。
Photo courtesy: Shutterstock
圖片來源：shutterstock
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譯文內容由第三人軟體翻譯。