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Microsoft Phases Out Xbox Ambassadors Program After 13 Years

Microsoft Phases Out Xbox Ambassadors Program After 13 Years

微軟在13年後淘汰了Xbox大使計劃
Benzinga ·  09/21 03:06

Microsoft Corp. (NASDA: MSFT) announced the end of its Xbox Ambassadors program.

微軟公司(NASDA: MSFT)宣佈結束其Xbox大使計劃。

Starting today, the program will begin winding down, with a complete shutdown scheduled for Oct. 15, 2024. Ambassadors have until that date to claim any remaining rewards and codes.

從今天開始,該計劃將逐漸停止,並計劃於2024年10月15日完全關閉。大使們在那個日期之前可以領取剩餘的獎勵和代碼。

The Xbox Ambassadors initiative was designed to promote inclusivity, safety, and fun within the gaming community.

Xbox大使計劃旨在促進遊戲社區的包容性、安全性和樂趣。

While participants were not Microsoft employees, they played a vital role in representing the Xbox brand. To qualify, Ambassadors needed to meet certain requirements, such as maintaining a minimum Gamerscore of 1,500 and being at least 17 years old.

儘管參與者並非微軟員工,但他們在代表Xbox品牌方面發揮了重要作用。爲了符合資格,大使們需要達到一定要求,例如保持至少1500的遊戲分數,年滿17歲。

These standout community members were often rewarded with exclusive digital and physical items, editorial spotlights and access to sweepstakes.

這些傑出的社區成員通常會獲得獨特的數字和實體物品,以及編輯重點介紹和參加抽獎的機會。

"We have learned so much from this passionate group," Microsoft said in its official announcement. However, the company cited the evolving nature of the Xbox brand as the reason behind the program's closure, with plans to shift community engagement strategies moving forward.

「我們從這個充滿激情的團隊中學到了很多東西,」微軟在其正式公告中表示。然而,公司提到了Xbox品牌不斷變化的特性作爲計劃關閉的原因,並計劃在未來改變社區參與策略。

Changes And New Directions For Xbox Engagement

Xbox參與的變化和新方向

The company hinted at future plans for expanding its engagement programs, particularly through its Xbox Rewards and Xbox Research initiatives.

公司暗示了未來擴大參與計劃的計劃,特別是通過其Xbox獎勵和Xbox研究計劃。

"Players are finding more value in engaging with us in other ways that allow them to live our community values of making Xbox a place where everyone can have fun," Microsoft said in its statement.

微軟在聲明中表示:「玩家發現與我們以其他方式互動,這樣可以使他們體驗Xbox社區價值觀,讓每個人都能享受樂趣。」

This shift will see greater emphasis on other programs like Xbox Fanfest and the Xbox Insider Program, which aim to maintain the community spirit fostered by the Ambassadors.

這一轉變將更加註重Xbox Fanfest和Xbox Insider Program等其他項目,旨在保持大使們培育的社區精神。

A Tumultuous Year For Microsoft Gaming

微軟遊戲的動盪一年

The closure of the Xbox Ambassadors program comes amid a challenging year for Microsoft Gaming. The company, like many others in the gaming industry, has faced waves of layoffs. In January 2024, Xbox cut 1,900 staff, and further reductions followed in May, including the closure of studios like Arkane Austin and Tango Gameworks.

Xbox大使計劃的關閉正值微軟遊戲一個充滿挑戰的一年。與遊戲行業的許多公司一樣,微軟遭遇了裁員潮。2024年1月,Xbox裁員1900名員工,隨後在5月進行了進一步的裁員,包括關閉了Arkane Austin和Tango Gameworks等工作室。

Just last week, another 650 staff members were laid off.

就在上週,又有650名員工被裁員。

譯文內容由第三人軟體翻譯。


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