There Is No Escaping YouTube Ads Even After Hitting The Pause Button — Disgruntled Users Cry Foul: 'An Absolute Trash Idea'
There Is No Escaping YouTube Ads Even After Hitting The Pause Button — Disgruntled Users Cry Foul: 'An Absolute Trash Idea'
The update is seen as beneficial for the entire YouTube ecosystem and is part of the modern Connected TV (CTV) ads experience.YouTube, a subsidiary of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, has announced the implementation of "Pause ads," a feature that displays advertisements even when a video is paused.
YouTube，Alphabet Inc.（納斯達克：GOOG）（納斯達克：GOOGL）旗下谷歌（Google）的子公司，宣佈推出「暫停廣告」功能，即使視頻暫停時也會顯示廣告。
What Happened: On Thursday, YouTube confirmed the broad rollout of "Pause ads" to all advertisers. Now, when a user pauses a video, an ad will appear on the side of the screen, reported CNN.
事件經過：週四，YouTube確認向所有廣告商全面推出「暫停廣告」。現在，當用戶暫停視頻時，廣告將出現在屏幕側邊，據CNN報道。
The new feature is intended to be "seamless for viewers" and offers an opportunity for them to learn more about a brand, a Google spokesperson told the report.
這一新功能旨在爲觀衆提供「無縫體驗」，併爲他們提供了一個了解更多關於品牌的機會，據一位谷歌發言人告訴媒體。
The update is seen as beneficial for the entire YouTube ecosystem and is part of the modern Connected TV (CTV) ads experience.
這一更新被視爲整個YouTube生態系統的利好，並是現代連接電視（CTV）廣告體驗的一部分。
Despite YouTube's assertion that the update creates a less interruptive viewing experience, social media users have voiced their annoyance over the new, unavoidable ads.
儘管YouTube聲稱這一更新提供了更少打斷的觀看體驗，但社交媒體用戶對這些新的不可避免的廣告表示了不滿。
Seriously @YouTube? You're putting up ads when you pause a video now?
— RoÆther (@Roaether) September 6, 2024
I am about to install a computer in place of the fire stick so I can have an ad blocker... Your ads are getting ridiculous. pic.twitter.com/OT4JMduGTU
真的@YouTube？現在暫停視頻還要放廣告？
— RoÆther（@Roaether）2024年9月6日
我正準備在火棒上放一個計算機，這樣我就可以安裝廣告攔截器了… 你們的廣告變得荒謬了。pic.twitter.com/OT4JMduGTU
nice one thing i hate when i pause a youtube video is the silence
— Keefler (@Keefler_Elf) September 20, 2024
當我暫停YouTube視頻時，我討厭的一件事就是寂靜
— Keefler (@Keefler_Elf) 2024年9月20日
@YouTube Playing ads when pausing a video is an absolute trash idea. Stop trying these atrocious implementations to try to strongarm users into your subscription service. When I pause a video I want to disconnect not have to also wait to mute/pause/skip and ad.
— Cannoli Senpai (@CannoliSenpai) September 20, 2024
@YouTube在暫停視頻時播放廣告是一個極糟糕的主意。停止嘗試這些可怕的實施方法來強迫用戶使用你們的訂閱服務。當我暫停視頻時，我想要斷開連接，而不是還需要等待來靜音/暫停/跳過廣告。
— Cannoli Senpai (@CannoliSenpai) 2024年9月20日
Users can still avoid ads with a YouTube Premium subscription, which costs $13.99 a month for an individual.
用戶仍然可以通過訂閱YouTube Premium來避免廣告，這個服務每月13.99美元，適用於個人。
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Why It Matters: The introduction of 'Pause ads' comes amid growing user frustration over the increasing number of ads on YouTube. Last year, Elon Musk agreed with millions of users worldwide that YouTube ads were "getting out of control."
爲什麼這很重要：在越來越多的YouTube廣告使用戶感到沮喪的背景下，引入了「暫停廣告」。去年，埃隆·馬斯克與全世界數百萬用戶達成一致，認爲YouTube廣告「失控了」。
In May this year, some YouTube users with ad blockers installed reported that their videos were skipping to the end, a phenomenon that was speculated to be a strategy by YouTube to counter ad blockers.
今年5月，一些安裝了廣告攔截器的YouTube用戶報告稱，他們的視頻跳到了末尾，有人猜測這是YouTube應對廣告攔截器的策略。
YouTube has also been experimenting with new ways to prevent rampant ad-blocking on the platform, including server-side ad injection.
YouTube也一直在嘗試新的方法防止平台上的廣告攔截，包括服務器端廣告注入。
Image via Shutterstock
圖片來自shutterstock。
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