Walmart Steps Up Holiday Game, Inflation-Free Thanksgiving Meal Returns
Walmart Steps Up Holiday Game, Inflation-Free Thanksgiving Meal Returns
According to Walmart Inc. (NYSE:WMT) is gearing up for the holiday season with new initiatives aimed at convenient shopping habits.
沃爾瑪公司（NYSE:WMT）正在爲假日季節做準備，推出了旨在方便購物習慣的新舉措。
Leading the charge is the return of its inflation-free Thanksgiving meal, now priced lower than last year, set to launch on October 14.
帶頭行動的是不增價格的感恩節大餐的回歸，今年的價格比去年低，將於10月14日推出。
This year, the retailer also introduced a convenient "buy one, give one" donation feature, allowing customers to easily contribute meals to those in need.
今年，該零售商還推出了一種便捷的「一買一送」捐贈功能，允許顧客輕鬆地爲需要幫助的人捐贈餐食。
According to Deloitte's annual holiday retail forecast, holiday retail sales are expected to rise between 2.3% and 3.3% in 2024. In 2023, holiday sales had a growth rate of 4.3% during the same timeframe.
根據德勤的年度假日零售預測，2024年預計假日零售額將增長2.3％至3.3％。在2023年，假日銷售額在同一時間段內增長了4.3％。
In the aftermath of COVID, the biggest retailers in the U.S. have captured a significantly larger portion of retail growth, according to a Forbes report released in May.
根據福布斯5月發佈的一份報告，在COVID疫情之後，美國最大的零售商佔據了零售增長的大部分份額。報告指出，沃爾瑪和亞馬遜（納斯達克：AMZN）佔據了每增加一美元的零售銷售額的38％，這使得大多數其他零售商的增長變得困難，併產生了相當大的不確定性。
The report highlighted that Walmart and Amazon.com, Inc. (NASDAQ:AMZN) account for about 38% of every additional retail sales dollar, making growth difficult for most other retailers and creating considerable uncertainty.
報告強調，沃爾瑪和亞馬遜公司（納斯達克：AMZN）佔據了每增加一美元的零售銷售額的38％，這使得大多數其他零售商的增長變得困難，併產生了相當大的不確定性。
Also Read: Evaluating Walmart Against Peers In Consumer Staples Distribution & Retail Industry
還閱讀：在消費品零售業中評估沃爾瑪與同行競爭
"We've worked hard to lower prices across our most exciting assortment ever," said Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S.
「我們努力降低了我們有史以來最激動人心的商品價格，」沃爾瑪美國的執行副總裁兼首席商品官Latriece Watkins說道。
Walmart is starting holiday savings events, with the first Walmart Holiday Deals event scheduled from October 8 to October 13.
沃爾瑪正在開始假日節省活動，首個沃爾瑪假日特惠活動定於10月8日至10月13日。
Walmart said it is also expanding its delivery services, reaching an additional 12 million households, which will provide enhanced speed and convenience for customers looking to shop from the comfort of their homes.
沃爾瑪表示還將擴大其送貨服務，覆蓋額外的1200萬個家庭，爲希望從家中舒適購物的消費者提供更快速、更便利的服務。
Earlier this week, Sam's Club, the $86 billion division of Walmart, introduced a fresh workforce compensation plan, which boosted pay for close to 100,000 frontline associates and provided guidance for longer-term financial futures.
本週早些時候，作爲沃爾瑪的860億美元部門，山姆會員店引入了一個新的員工薪酬計劃，爲近100,000名一線員工提高了工資，併爲更長期的財務規劃提供了指導。
More engaged workers proved productive, offered better service, and were more likely to stay, especially as competition heated up in the retail space.
更加參與的員工表現出更高的生產力、更好的服務，並更有可能留在公司，尤其是在零售領域競爭加劇的情況下。
Price Action: WMT shares are trading higher by 0.08% to $79.10 premarket at last check Thursday.
WMt股票價格上漲0.08%，報79.10美元，週四盤前最新交易。
Image via Shutterstock
圖片來自shutterstock。
- Walmart Division Sam's Club Raises Wages For Hourly Associates: A Strategic Move To Stay Ahead In Retail
- 沃爾瑪旗下的山姆會員店爲小時工提高工資：這是零售業保持領先地位的戰略舉措。
譯文內容由第三人軟體翻譯。