Roku Introduces Innovative Ads Manager For Direct-to-Consumer Brands: Details
Roku Introduces Innovative Ads Manager For Direct-to-Consumer Brands: Details
As TV ad spending increasingly moves away from linear formats and digital-native marketers seek to expand beyond search and social media, Roku said its Ads Manager will support the success of growth marketers.Roku, Inc. (NASDAQ:ROKU) shares are trading higher in the morning session on Wednesday.
週三上午，Roku, Inc.（納斯達克：ROKU）股票上漲。
The company has introduced Roku Ads Manager, a self-service platform tailored for CTV performance.
該公司推出了Roku Ads Manager，這是一個專爲CTV性能量身定製的自助平台。
"In order to meet growth marketers' needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size," said Louqman Parampath, VP of Product Management, Roku.
Roku的產品管理副總裁Louqman Parampath表示：「爲了滿足所有直銷品牌的增長營銷人員的需求，我們打造了一個無縫的解決方案，爲任何規模的品牌購買CTV視頻廣告。」
As TV ad spending increasingly moves away from linear formats and digital-native marketers seek to expand beyond search and social media, Roku said its Ads Manager will support the success of growth marketers.
Roku表示，隨着電視廣告支出越來越遠離線性格式，數字原生營銷人員尋求擴大搜索和社交媒體之外的市場，Roku的Ads Manager將支持增長營銷人員的成功。
The VP noted that Roku Ads Manager is uniquely equipped to provide data, optimization, and advertising formats unavailable in other CTV self-serve solutions, such as native shoppable campaigns with Shopify, while also offering a buying experience similar to that of search and social media.
該副總裁指出，Roku Ads Manager具備其他CTV自助解決方案所不具備的數據、優化和廣告格式，例如與Shopify的本地可購物廣告活動，並提供類似於搜索和社交媒體的購買體驗。
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Roku Ads Manager offers competitive pricing and spending efficiency by utilizing Roku's direct premium inventory without third-party fees. Marketers can create interactive video overlays, allowing viewers to send themselves text messages while watching ads.
Roku Ads Manager通過利用Roku的直銷高階庫存而無需第三方費用，提供了具有競爭力的定價和支出效率。營銷人員可以創建互動視頻疊加層，允許觀衆在觀看廣告時發送自己的短信。
Additionally, Shopify merchants can launch self-service shoppable ads, enabling consumers to complete purchases directly using their Roku remote.
此外，Shopify商家可以推出自助可購物廣告，使消費者可以直接使用Roku遙控器完成購買。
According to Benzinga Pro, ROKU stock has lost over 14% year to date. Investors can gain exposure to the stock via ARK Next Generation Internet ETF (NYSE:ARKW) and iShares U.S. Telecommunications ETF (BATS:IYZ).
根據Benzinga Pro的報道，ROKU股票今年以來已經下跌超過14%。投資者可以通過ark next generation internet etf（紐交所:ARKW）和iShares美國電信etf (BATS:IYZ) 來獲得該股票的曝光。
Price Action: ROKU shares are trading higher by 2.22% to $76.33 at last check Wednesday.
價格走勢：ROKU股票週三最後一次交易時上漲了2.22%，至76.33美元。
Photo via Shutterstock
圖片來自shutterstock。
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