Amazon.com, Inc. founder and the world's second richest person with a net worth of $209 billion currently, Jeff Bezos built the e-commerce giant using customer satisfaction as a key strategy.
What Happened: The "Bezos Effect" on customer experience is undeniable. Few have championed customer-centricity and prioritizing the experience more than Amazon's founder.
Bezos was known for keeping an empty chair in meetings to symbolize "The Customer" as the most important person in the room.
He once famously said, "If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends."
It's hard to deny that this customer-first obsession has greatly benefited the company.
At the time of writing, Amazon had a market capitalization of $1,961 trillion, making it the fifth most valuable company in the world after Apple, Microsoft, Nvidia, and Alphabet.
Why It's Important: According to the American Customer Satisfaction Index or ACSI, Amazon.com's e-commerce website scored 83 out of 100 points in 2023.
These points have fluctuated over the years since 2000, with 88 being the highest in the years 2002, 2003, 2007 and 2013 and 78 being the lowest in 2021.
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However, Amazon's dominance in the e-commerce space is still evident. As of December 2023, the e-commerce giant is ranked as the most visited e-commerce and shopping website globally.
This puts it far ahead of competitors like eBay (3%) and Amazon's Japanese site, amazon.co.jp (2.66%).
Credit: Statista Check out more of Benzinga's Consumer Tech coverage by following this link.
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
亞馬遜公司創始人,現在是世界第二富有的人,淨資產爲2090億美元,傑夫·貝索斯(Jeff Bezos)利用客戶滿意度作爲關鍵策略打造了這家電子商務巨頭。
發生了什麼:"貝索斯效應"對客戶體驗的影響是不可否認的。很少有人比亞馬遜的創始人更支持以客戶爲中心,優先考慮客戶體驗。
貝索斯以在會議上空置一把椅子來象徵"客戶"是房間裏最重要的人而聞名。
他曾經著名地說過:"如果你在現實世界讓顧客不滿意,他們可能會告訴每個朋友。如果你讓顧客在互聯網上不滿意,他們可能會告訴6000個朋友。"
很難否認,這種以客戶爲先的迷戀極大地使這家公司受益。
在撰寫本文時,亞馬遜的市值爲1961萬億美元,使其成爲繼蘋果、微軟、Nvidia和Alphabet之後世界第五大市值公司。
其重要性所在:根據美國客戶滿意指數(ACSI),亞馬遜公司的電子商務網站在2023年獲得了100分中的83分。
這些分數自2000年以來有起伏,其中88分爲2002年、2003年、2007年和2013年的最高分,78分爲2021年的最低分。
來源:Statista 訂閱Benzinga Tech Trends電子報,獲取最新技術動態。
然而,亞馬遜在電子商務領域的主導地位仍然明顯。截至2023年12月,這家電子商務巨頭在全球範圍內被評爲訪問量最高的電子商務和購物網站。
這使其遙遙領先於競爭對手eBay(3%)和亞馬遜的日本站點amazon.co.jp(2.66%)。
來源:Statista 請點擊此鏈接查看更多有關Benzinga的消費科技報道。
免責聲明:本內容部分使用Benzinga Neuro製作,並由Benzinga編輯審核和發佈。