Snap Unveils Smart Glasses To Bring AR Technology To Physical World: What Investors Need To Know
Snap Unveils Smart Glasses To Bring AR Technology To Physical World: What Investors Need To Know
Snap Inc (NYSE:SNAP) on Tuesday unveiled its latest smart glasses at the company's annual Partner Summit in Santa Monica, California.
Snap Inc（meta platforms）週二在其位於加利福尼亞州聖莫尼卡的年度合作伙伴峯會上推出了最新的智能眼鏡。
What Happened: According to a Bloomberg report, Snap's new smart glasses, or AR Spectacles, will come packed with technology that allows the user to overlay images and filters on the physical world.
根據彭博社的報道，Snap的新智能眼鏡或AR眼鏡將搭載一種技術，讓用戶能夠在現實世界上疊加圖片和濾鏡。
Snap CEO Evan Spiegel announced Tuesday the AR Spectacles will initially only be available for developers interested in building new features for the glasses. Spiegel also noted that the company plans to work on improving the look of the glasses and make the functionality easier to use while developers focus on ramping capabilities.
Snap的CEO埃文·斯皮格爾週二宣佈，AR眼鏡最初只對有興趣爲眼鏡構建新功能的開發人員開放。斯皮格爾還指出，該公司計劃改善眼鏡的外觀，並使功能更易於使用，而開發人員則專注於擴展功能。
"Hundreds of millions of people are using AR on the Snapchat application. But a lot of the feedback we've gotten over the years, and a lot of what we've felt, is that it's really bound by screens," Spiegel reportedly said in an interview ahead of the Parter Summit.
據報道，斯皮格爾在合作伙伴峯會前的一次採訪中表示:"數億人在Snapchat應用中使用AR技術。但多年來我們收到了很多反饋，我們自己也感受到，即AR技術受限於屏幕。"
"To really unlock the full potential of AR with glasses is something that's really exciting to us."
"對於我們來說，真正釋放AR眼鏡的全部潛力是非常令人興奮的。"
The new AR Spectacles are Snap's fifth generation of smart glasses. Snap has been building digital filters for years and more than 300 million people use its AR filters on average each day inside the Snapchat app. The new glasses aim to make that same technology hands-free.
Snap的新AR眼鏡是第五代智能眼鏡。Snap多年來一直在構建數字濾鏡，每天平均有超過3千萬人在Snapchat應用程序中使用其AR濾鏡。新眼鏡旨在讓相同的技術變得無需使用雙手。
"I think what's really exciting for investors and for our company is to be competing in a space where there isn't yet an established leader in AR. In fact, I think we are the leader in augmented reality," Spiegel said.
"我認爲對於投資者和我們公司來說，能夠在一個尚未有AR領域的領先者存在的領域競爭是非常令人興奮的。事實上，我認爲我們是增強現實的領導者。"斯皮格爾表示。
Snap's new AR glasses come as competitor Meta Platforms Inc (NASDAQ:META) gears up to unveil its own AR glasses prototype: Orion. Bloomberg reported that the company is expected to announce the glasses at its annual developer conference next week. Meta CEO Mark Zuckerberg previously said Meta was struggling to keep up with demand for its Ray-Ban Meta glasses.
與此同時，Snap的新AR眼鏡面世之際，競爭對手Meta Platforms Inc（納斯達克：META）準備推出自己的AR眼鏡原型：Orion。彭博社報道稱，該公司預計將在下週的年度開發者大會上宣佈這款眼鏡。Meta的CEO馬克·扎克伯格此前表示，Meta難以滿足對其Ray-Ban Meta眼鏡的需求。
The AR Spectacles will be released to developers for one year at a cost of $99 per month. Developers will have to send the glasses back at the end of the year. Snap said it plans to release new AR features for advertisers, developers and creators in the coming weeks.
AR眼鏡將以每月99美元的費用向開發者發佈一年。開發者們在一年後必須將眼鏡寄回。Snap表示計劃在未來幾周爲廣告商、開發者和創作者發佈新的AR功能。
SNAP Price Action: Snap shares are down about 44% year-to-date. The stock closed Tuesday down 2.28% at $9.42, according to Benzinga Pro.
SNAP股價走勢：Snap股份今年以來下跌約44%。根據Benzinga Pro的數據，該股週二收盤下跌2.28%，報9.42美元。
Photo: Courtesy of Snap.
照片：由Snap提供。
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譯文內容由第三人軟體翻譯。