Blizzard's Diablo 4 Generates $150M From Microtransactions, Contributing To Over $1B In Sales
Blizzard's Diablo 4 Generates $150M From Microtransactions, Contributing To Over $1B In Sales
Blizzard's Diablo 4 has reportedly generated $150 million from in-game microtransactions since its release in June 2023.
據報道，暴雪的《暗黑破壞神4》自2023年6月發佈以來，通過遊戲內微交易已經創造了15000萬美元的收入。
The information comes from a now-deleted LinkedIn post by Harrison Froeschke, Blizzard's senior product manager.
這一信息來源於暴雪高級產品經理哈里森·弗羅什克（Harrison Froeschke）的一篇現已刪除的領英發帖。
According to Eurogamer, in the post, Froeschke said: "I led the monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning which have driven over $150m [microtransaction] lifetime revenue."
根據Eurogamer，弗羅什克在發帖中表示：「我主導了商店化妝品的貨幣化策略、定價、捆綁優惠、個性化折扣以及推動了超過15000萬[微交易]的終身營業收入的路線規劃。」
Financial Performance Of Diablo 4
暗黑破壞神4的財務表現
Froeschke's LinkedIn post also provided insight into the broader financial success of Diablo 4. According to Froeschke, the game's sales has "resulted in over $1bn total lifetime revenue."
弗羅什克的領英發帖還揭示了暗黑破壞神4更廣泛的財務成功。根據弗羅什克，遊戲的銷售額「已經造成了超過10億美元的終身營業收入。」
Blizzard previously reported that Diablo 4 generated $666 million within the first five days of its release. Froeschke's post said that this success is attributed to both direct sales and in-game purchases, noting that their strategy for "pricing, bundles, and discounts" was crucial in achieving these figures.
暴雪此前報告稱，《暗黑破壞神4》在發佈後的前五天內創造了66600萬美元的收入。弗羅什克的發帖指出，這一成功歸功於直接銷售和遊戲內購買，指出他們在「定價、捆綁和折扣」方面的策略對於取得這些數字至關重要。
Impact Of Xbox Game Pass Changes
Xbox Game Pass變動的影響
The success of Diablo 4 is also linked to recent changes in Xbox Game Pass. In July, Microsoft Corp. (NASDAQ:MSFT) introduced a new tier called Game Pass Standard, which removed day-one releases and access to over 40 games, including Diablo 4.
《暗黑破壞神4》的成功也與Xbox Game Pass最近的變化相關。7月，微軟公司（納斯達克代碼：MSFT）推出了一個名爲Game Pass Standard的新套餐，刪除了首日發行和超過40款遊戲的訪問權限，包括《暗黑破壞神4》。
The removal of these titles could impact the choices of gamers subscribed to this tier. Froeschke's post stressed the significance of maintaining strong monetization strategies outside of subscription services: "Our focus on in-game purchases has proved essential in achieving substantial revenue."
這些遊戲可能對訂閱了這個等級的玩家的選擇產生影響。弗羅什克的帖子強調了在訂閱服務之外保持強大的貨幣化策略的重要性：「我們對遊戲內購買的關注已經證明在實現可觀的營業收入方面至關重要。」
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Image credits: Shutterstock.
圖片來源：shutterstock。
譯文內容由第三人軟體翻譯。