Sony CEO Confirms Consoles Are Still 'Core' To PlayStation's Future
Sony CEO Confirms Consoles Are Still 'Core' To PlayStation's Future
"I think that with mobile devices, there are many games that show advertisements, and PCs are difficult to set up, but with PlayStation, once you turn it on, you can experience the content you bought straight away," he said (translated by VGC).Sony Group Corp's (NYSE:SONY) newly appointed joint CEO Hideaki Nishino reaffirmed that consoles will continue to be "core" to the company's gaming strategy, even as it expands into other platforms.
索尼集團公司（紐交所：SONY）新任聯席CEO西野英明重申，遊戲策略中的遊戲機將繼續是公司"核心"，即使公司在擴展到其他平台。
In a recent interview with Japanese publication Nikkei, Nishino, who heads Sony's Platform Business Group, made it clear that while the company is broadening its reach to include more PC titles, PlayStation hardware will remain a critical part of its business model.
在接受日本《日經》採訪時，索尼平台業務組負責人西野明確表示，雖然公司正在擴大覆蓋範圍以包括更多的PC遊戲，但PlayStation硬件仍然是其業務模型中至關重要的一部分。
The Power of PlayStation Consoles
PlayStation遊戲機的力量
During the interview, Nishino discussed what sets PlayStation apart from the competition in a crowded gaming market.
在採訪中，西野討論了PlayStation在競爭激烈的遊戲市場中的優勢。
"I think that with mobile devices, there are many games that show advertisements, and PCs are difficult to set up, but with PlayStation, once you turn it on, you can experience the content you bought straight away," he said (translated by VGC).
他說：「我認爲在移動設備上，有很多展示廣告的遊戲，而PC很難設置，但是通過PlayStation，一旦你打開它，就可以立即體驗你購買的內容。」(翻譯自VGC)
Nishino also praised the PlayStation Store, describing it as an intuitive marketplace where games and other software are laid out in a way that simplifies purchasing for users. According to him, this seamless process contributes significantly to the PlayStation console's appeal.
西野還讚揚了PlayStation Store，稱其爲一個直觀的市場，遊戲和其他軟件的佈局簡化了用戶的購買過程。據他說，這一無縫過程極大地增加了PlayStation遊戲機的吸引力。
While PlayStation consoles remain at the heart of Sony's gaming strategy, Nishino confirmed that the company is working hard to develop content for other platforms.
雖然PlayStation遊戲機仍然是索尼遊戲策略的核心，但西野確認公司正在努力爲其他平台開發內容。
"There is no doubt that consoles will be at the core of our business, but by offering titles for platforms other than consoles, we will reach a wider range of customers," he added.
他補充說：「毫無疑問，遊戲機是我們業務的核心，但通過爲遊戲機以外的平台提供遊戲，我們將觸達更廣泛的客戶群體。」
Balancing Live-Service and Blockbuster Games
在Live-Service和大作遊戲之間取得平衡
Earlier this year, Sony executive Hermen Hulst provided additional insights into the company's direction. Hulst said live-service games such as Helldivers 2 and Concord would be released simultaneously on PlayStation and PC. However, Sony's blockbuster, narrative-driven titles will still launch on PlayStation consoles first.
今年早些時候，索尼高管Hermen Hulst進一步闡述了公司的發展方向。Hulst表示，諸如Helldivers 2和Concord等Live-Service遊戲將同時在PlayStation和PC上發佈。然而，索尼的大作、敘事驅動型遊戲仍將優先在PlayStation主機上推出。
"We introduce our great franchises to new audiences, and we're finding new audiences that are potentially going to be very interested in playing, for example, sequels on the PlayStation platform," Hulst said.
「我們將偉大的系列遊戲引入新的受衆群體，並發現新的潛在對於在PlayStation平台上玩比如續作非常感興趣的受衆。」 Hulst說。
PlayStation 5 Pro Announced for November
PlayStation 5 Pro將於11月推出
Sony also recently confirmed that the PlayStation 5 Pro, a highly anticipated upgrade to the current PS5 model, will be released on Nov. 7. The digital-only console will be priced at $699.99, with preorders starting on Sept. 26.
索尼還最近確認PlayStation 5 Pro——目前PS5的備受期待的升級版，將於11月7日發佈。這款僅支持數字版的主機售價爲699.99美元，預購將於9月26日開始。
- PS5 Becomes Sony's Most Profitable Console Generation With $106 Billion In Sales
- PS5成爲索尼銷售額最高的主機世代，銷售額達到1060億美元。
Photo by Roberto Vincenzo Minasi on Unsplash
Roberto Vincenzo Minasi在Unsplash上的照片
譯文內容由第三人軟體翻譯。
