EXCLUSIVE: Tencent Leverages AI To 'Enhance Ad Targeting Precision,' Says Expert
EXCLUSIVE: Tencent Leverages AI To 'Enhance Ad Targeting Precision,' Says Expert
Tencent Holdings Ltd (OTCPK:TCEHY) (OTCPK:TCTZF) is harnessing the power of AI to shake up the digital advertising space in a big way.
中國科技巨頭騰訊掌握AI的力量，正在以獨特的方式改變數字廣告領域。
In an exclusive interview with Benzinga, Derek Yan, senior investment strategist at KraneShares, said that the Chinese tech giant is positioning itself to maintain a competitive edge and sustain growth in the rapidly evolving digital landscape.
KraneShares的高級投資策略師Derek Yan在接受Benzinga獨家採訪時表示，這家中國科技巨頭正在爲自身保持競爭優勢和在快速發展的數字領域持續增長做出戰略佈局。
Tencent's AI Initiatives To Supercharge Marketing Efforts
騰訊的人工智能計劃將加速營銷工作
"Tencent is leveraging its proprietary AI models to enhance ad targeting precision and attribution tracking," says Yan. This has been a critical driver of Tencent's impressive advertising revenue growth, enabling advertisers to reach consumers more effectively and boost click-through rates.
Yan表示：「騰訊正在利用其專有的人工智能模型來提升廣告的精準定位和歸因跟蹤。」 這一點對於騰訊令人印象深刻的廣告營收增長至關重要，使廣告商能夠更有效地接觸到消費者並提升點擊率。
In a space where precision is everything, Tencent's AI models are proving invaluable. But the company isn't stopping there. Yan highlights how Tencent is "equipping advertisers with generative AI tools that can dynamically create ad visuals tailored for various ad placements."
在精確度至關重要的領域，騰訊的人工智能模型正在發揮無可替代的作用。 但騰訊並沒有止步於此。Yan強調了騰訊如何「爲廣告商提供生成式人工智能工具，可以動態地創建適合各種廣告位置的廣告視覺。」
This capability allows advertisers to produce more engaging, customized ads on the fly, which has the potential to supercharge their marketing efforts and drive even more revenue.
這種能力使廣告商能夠即時產生更具吸引力和個性化的廣告，有可能加強其營銷工作並帶來更多收入。
How Tencent's TikTok Rival – WeChat Is Capitalizing On New Opportunities
騰訊的微信如何利用新機遇
Tencent's flagship platforms, particularly WeChat and its video account feature (a rival to ByteDance's Douyin and TikTok), still have "substantial untapped potential for further monetization," according to Yan.
根據Yan的說法，騰訊的旗艦平台，尤其是微信和視頻賬號功能（與字節跳動的抖音和TikTok相競爭），在進一步實現商業化方面仍有「巨大未開發的潛力」。
Integrating AI technologies could unlock new opportunities to capitalize on this potential. In fact, Tencent's Executive Director and President, Martin Lau, mentioned in a recent earnings call that AI is expected to provide a near-term boost in ad revenue.
整合人工智能技術可能會爲開發這一潛力帶來新機會。事實上，tencent n6006的執行董事兼總裁馬丁·劉在最近的業績會上提到，人工智能預計將爲廣告營收帶來近期提升。
According to Yan, even a modest 10% increase in ad load within the WeChat and video account ecosystem could generate an additional RMB 10 billion (approx. $1.4 billion), most of which would go straight to profit.
根據嚴對信息顯示，即使微信和視頻帳戶生態系統廣告量僅輕微增加了10％，也可能產生額外的100億人民幣（大約14億美元）的收入，其中大部分將直接轉化爲利潤。
Read Also: EXCLUSIVE: AI To 'Turbocharge' Alibaba's Cloud In Bid To Rival Microsoft, Amazon, Says Strategist
閱讀更多：獨家報道：人工智能將「加速」阿里巴巴雲，力爭與微軟、亞馬遜競爭，策略師表示
Tencent's Advertising Getting Stronger
tencent n6006的廣告業務變得更強大
With AI integration driving both operational efficiency and revenue growth, Tencent's advertising game is only getting stronger. The real question is whether Tencent can continue to outpace competitors and fully capitalize on AI's potential, or will rivals like Alibaba Group Holding Ltd (NYSE:BABA) (NYSE:BABAF) close the gap?
通過人工智能整合推動運營效率和營收增長，tencent n6006的廣告業務實力正不斷增強。真正的問題是，tencent n6006能否繼續領先競爭對手，充分利用人工智能的潛力，或者像阿里巴巴集團控股有限公司（紐交所：baba n3411）那樣，縮小差距？
One thing's for sure—Tencent is betting big on AI to keep its digital dominance intact.
有一點可以確定——tencent n6006正在全力以赴地押注人工智能，以保持其數字主導地位。
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Photo: katjen/Shutterstock.com
圖片：katjen/Shutterstock.com
譯文內容由第三人軟體翻譯。