X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
In a plot twist worthy of a bingeworthy drama, the so-called demise of Twitter, now rebranded as X, has been significantly overstated. According to the latest data from SimilarWeb, Elon Musk's X isn't just surviving—it's thriving.
逆轉劇情堪比一部令人上癮的戲劇,所謂的Twitter終結,現在以X的身份重返舞臺,被嚴重誇大了。根據SimilarWeb的最新數據,埃隆·馬斯克的X不僅存活下來,而且發展得相當不錯。
The platform saw a dramatic turnaround in user engagement after its May 2024 rebranding, with growth rates skyrocketing to a peak of 28% in mid-July. By the end of August, X managed to sustain a solid 22% increase in year-over-year growth, proving that Musk's social media venture still packs a punch.
自2024年5月重新品牌化以來,該平台的用戶參與度出現了一次引人注目的轉折,增長率在7月中旬飆升至28%的峯值。到8月底,X的年度增長率成功保持在穩固的22%上升,證明了馬斯克的社交媒體創業公司仍然很有實力。
Read Also: Elon Musk's X Faces 26% Ad Spend Decline By 2025 Amid Steep Decline In Brand Safety, Survey Reveals
閱讀更多:調查顯示,面臨品牌安全的急劇下降,埃隆·馬斯克的X在2025年面臨了26%的廣告支出下降
Facebook's Fall From Grace: The Social Media Blues
Facebook的失寵:社交媒體的憂鬱
Meanwhile, across the social media battlefield, Mark Zuckerberg's Facebook offering from Meta Platforms Inc (NASDAQ:META) is grappling with a more troubling narrative.
與此同時,在社交媒體戰場的對峙中,馬克·扎克伯格(Mark Zuckerberg)領導下的Facebook(NASDAQ:META)提供的Meta Platforms Inc正在與一個更令人擔憂的敘事作鬥爭。
Once the reigning king of digital socialization, Facebook has been trudging through a steady decline, with year-over-year traffic consistently dropping by 9% to 10%. The platform's troubles are emblematic of a broader trend where traditional giants are struggling to keep pace with newer, more dynamic competitors.
曾經是數字社交化之王的Facebook正經歷着持續下滑,年度流量一直下降9%到10%。該平台的困境象徵着一個更廣泛的趨勢,傳統巨頭正在努力跟上更新、更有活力的競爭對手。
Pinterest's Pinnacle: The Underdog's Ascent
Pinterest的巔峯:這個不起眼的局外人的崛起
Enter Pinterest Inc (NYSE:PINS), the little engine that could. While Facebook flounders, Pinterest has been on a growth spree, boasting a robust 13% increase in user engagement by late August.
進入Pinterest Inc(紐交所:PINS),這個小小引擎。當Facebook搖搖欲墜時,Pinterest一直在快速增長,到8月底,用戶參與度大幅增長了13%。
Pinterest's consistent double-digit growth suggests that users are gravitating towards visually-driven content and creative inspiration, areas where the platform has firmly established itself.
Pinterest持續增長的兩位數增長率表明用戶偏向於視覺驅動的內容和創意靈感,這方面是該平台已經牢牢佔據的領域。
App-Based Aces: Short-Form Content Dominates
基於應用的王牌:短視頻內容主導
The real surprise, however, comes from the realm of app-based social platforms like TikTok (owned by ByteDance) and Snap Inc's (NYSE:SNAP) Snapchat, which are showing impressive resilience. With steady growth rates between 9% and 15%, these platforms are capitalizing on their engaging, short-form content to attract and retain users.
然而,真正的驚喜來自於像字節跳動旗下的TikTok和Snap Inc.的Snapchat這樣的基於應用的社交平台,它們展現出令人矚目的韌性。這些平台以其引人入勝的短視頻內容吸引並留住用戶,穩定的增長率在9%至15%之間。
LinkedIn, the stalwart of professional networking, has seen its growth slow to a crawl. From a high of 13% in early April, its growth has decelerated to just 4% by August, highlighting the challenges even niche social networks face in a rapidly evolving digital landscape.
作爲專業人脈網絡的代表,LinkedIn的增長速度已經放緩。從4月初的13%高點下降到8月的僅4%,這突顯了即使是利基社交網絡在迅速變化的數字環境中也面臨的挑戰。
Forum Frenzy: Community-Centric Platforms on the Rise
社區爲中心的平台飆升
Globally, the rise of discussion forums like Reddit Inc's (NYSE:RDDT) Reddit and Discord underscores a shift towards more interactive and community-focused platforms. These forums have seen significant growth, with traffic increasing up to 20% by the end of the period.
全球範圍內,像Reddit Inc. (NYSE:RDDT)的Reddit和Discord這樣的討論論壇的崛起凸顯了向更互動、社區聚焦的平台轉變。這些論壇的增長很顯著,期末時的訪問量增長了多達20%。
So, while Facebook may be feeling the heat, and LinkedIn faces a slowdown, X is proving that it's far from a lost cause. With its impressive rebound and sustained growth, Musk's X is not only holding its ground, but actively reshaping the social media landscape.
因此,儘管Facebook可能感受到了壓力,LinkedIn也面臨增長放緩,X證明了它遠非無望之物。憑藉令人印象深刻的復甦和持續增長,馬斯克的X不僅穩固地佔據着一席之地,而且積極地重塑了社交媒體的格局。
The battle between Zuckerberg and Musk is far from over, and if current trends are any indication, X might just be the comeback kid of the social media world.
扎克伯格和馬斯克之間的鬥爭遠未結束,如果當前趨勢是任何跡象的話,X可能成爲社交媒體界的東山再起。
- Musk Vs Zuckerberg: Who's Winning The Social Media War?
- 馬斯克 vs 扎克伯格:誰在贏得社交媒體戰爭?
Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。