Molson Coors to Bring Naked Life, the No. 1 Non-alc RTD Cocktail Brand in Australia, to the U.S.
Molson Coors to Bring Naked Life, the No. 1 Non-alc RTD Cocktail Brand in Australia, to the U.S.
The beverage company expands its commitment to the growing non-alc category in 2025
這家飲料公司將在2025年擴大對不斷增長的非酒精類產品的承諾
CHICAGO, Sept. 11, 2024 /PRNewswire/ -- Molson Coors continues to premiumize their portfolio across the beverage aisle, expanding their offerings in the non-alcoholic category. Today, the company announced a strategic partnership with Naked Life, the No.1 non-alc RTD cocktail company in Australia, to bring its products to the U.S. market in 2025.
芝加哥，2024年9月11日 /PRNewswire/ — Molson Coors繼續在整個飲料領域推介其產品組合，擴大其在非酒精類的產品組合。今天，該公司宣佈與澳大利亞排名第一的非酒精RTD雞尾酒公司Naked Life建立戰略合作伙伴關係，將在2025年將其產品推向美國市場。
Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol.
Naked Life 提供更適合您的非酒精雞尾酒選項，將經典雞尾酒和混合飲料轉化爲不含酒精的獨特口感的版本。
"Consumers want more than just an alternative," says Kevin Nitz, vice president of non-alc beverages for Molson Coors. "They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions," said Nitz. "After you taste Naked Life, I dare you to believe it's not a full-strength cocktail."
莫爾森·庫爾斯非酒精飲料副總裁凱文·尼茨說：「消費者想要的不僅僅是替代品。」「他們想要一種符合他們生活方式的複雜、美味的選擇。Naked Life提供高品質的非酒精雞尾酒，提供最好的酒精類雞尾酒體驗，」 尼茲說。「在你品嚐了 Naked Life 之後，我敢讓你相信它不是一款濃度很高的雞尾酒。」
Crafted with distilled botanicals, Naked Life is designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and made with natural sweeteners.
Naked Life 採用蒸餾植物精製而成，旨在提供與傳統雞尾酒相同的體驗，每罐低於 10 卡路里，由天然甜味劑製成。
Molson Coors will launch Naked Life in the U.S online and in select retail locations starting March 2025. The initial launch will include five of Naked Life's most loved RTD cocktail varieties:
從2025年3月起，莫爾森·庫爾斯將在美國在線和部分零售店推出《裸體生活》。首次發佈的產品將包括Naked Life最受歡迎的五種RTD雞尾酒品種：
- Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.
- Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.
- Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange, and cinchona top noted with juniper berry.
- Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes.
- Margarita: A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend.
- 莫吉托：淡淡的起泡酒、柑橘酸橙和清新的薄荷口味與濃郁的紅糖和朗姆酒味相得益彰。
- Negroni Spritz：櫻桃、檸檬和橙子提取物的甜味混合物，結合了金雞納和苦橙的苦味。
- 杜松子酒和補品：蒸餾植物成分和檸檬、苦橙和金雞納提取物以杜松子漿果爲特色。
- Cosmo：清爽的蔓越莓搭配活潑的酸橙，前調是橙酒的味道。
- 瑪格麗塔：一種酸味、柑橘味和鹹味的體驗，由酸橙提取物、明顯的龍舌蘭酒香氣和恰到好處的鹽精製而成，最上面是用鍋蒸餾的植物混合物微妙地調製而成。
With growth in the non-alc RTD category, which is up nearly 70% in the U.S. over the past year, Naked Life highlights the unmet desire for drinks that offer the same premium experience as alcohol options.
隨着非酒精飲料類別的增長，在過去的一年中，美國增長了近70％，Naked Life強調了人們對提供與酒精飲品相同優質體驗的飲料的需求尚未得到滿足。
"The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up," Naked Life founder, David Andrew explains.
Naked Life創始人戴維·安德魯解釋說：「消費市場正在發生變化，需要更多低價和無酒精的選擇，但是真正美味的替代品的供應卻遲遲沒有趕上。」
Naked Life will join a portfolio of brands from Molson Coors that welcome all drinkers. From beers to hard seltzers, premium spirits and non-alc options, Naked Life further expands the roster of Molson Coors' portfolio of beverages that are perfect for any occasion.
Naked Life將加入莫爾森·庫爾斯的品牌組合，歡迎所有飲酒者。從啤酒到烈性蘇打水、優質烈酒和非酒精飲料，Naked Life進一步擴大了Molson Coors適合任何場合的飲料產品組合。
"This partnership aligns perfectly with both companies' goals to innovate and meet the evolving needs of today's consumers, allowing us to rethink the beverage landscape for the future," said Andrew.
安德魯說：「這種夥伴關係完全符合兩家公司的創新目標，滿足當今消費者不斷變化的需求，使我們能夠重新思考未來的飲料格局。」
Learn more about Naked Life at .
要了解有關《裸體生活》的更多信息，請訪問 。
About Molson Coors Beverage Company
關於莫爾森庫爾斯飲料公司
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
兩個多世紀以來，Molson Coors 一直在釀造飲料，讓人們團結起來，慶祝生命中的所有時刻。從我們的核心力量品牌Coors Light、Miller Lite、Coors Banquet、Molson Canadian、Carling和OzUJSKO，到我們的上述高端品牌，包括Madri Excepcional、Staropramen、Blue Moon Belgian White和Leinenkugel的夏日香迪，再到我們的經濟和價值品牌，例如Miller High Life和Keystone Light，我們生產許多備受喜愛的標誌性啤酒。雖然莫爾森·庫爾斯的歷史植根於啤酒，但我們提供的現代產品組合也擴展到啤酒領域之外，包括Vizzy Hard Seltzer等調味飲料、Five Trail威士忌等烈酒和ZOA Energy等無酒精飲料。作爲一家企業，我們的目標是成爲員工、消費者和客戶的首選，而我們的成功取決於我們是否有能力提供滿足各種消費群體和場合的產品。
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
Molson Coors飲料公司是一家上市公司，通過其美洲和歐洲、中東和非洲及亞太地區報告板塊開展業務，在紐約證券交易所和多倫多證券交易所上市。要了解有關莫爾森庫爾斯飲料公司的更多信息，請訪問molsoncoors.com。
About Naked Life
關於《裸體生活》
Naked Life's is Australia's no.1 Non Alc RTD brand with a vision to be the world's leading no/low beverage brand. Naked Life focuses on creating a platform of products for the moderating consumer, enabling them to celebrate their way, whichever way that is.
Naked Life's是澳大利亞排名第一的非酒精飲料品牌，其願景是成爲世界領先的無/低飲料品牌。Naked Life專注於爲適度消費者創建一個產品平台，使他們無論以何種方式慶祝自己的方式。
SOURCE Molson Coors Beverage Company
來源 Molson Coors 飲料公司
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