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Scotch & Soda Unveils Fall-Winter'24 Campaign and Capsule Collection With First Global Ambassador Joe Jonas

Scotch & Soda Unveils Fall-Winter'24 Campaign and Capsule Collection With First Global Ambassador Joe Jonas

Scotch & Soda發佈了2024年秋冬系列廣告和膠囊系列,首位全球品牌大使Joe Jonas。
PR Newswire ·  09/11 01:42

NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Scotch & Soda, the Amsterdam-based fashion brand, proudly unveils its highly anticipated Fall-Winter 2024 campaign and collaboration with international pop star, songwriter, actor and brand ambassador Joe Jonas. The Fall 2024 campaign marks the start of a bold new era for Scotch & Soda, infusing an exciting energy, while elevating and expanding the core collections and best-selling silhouettes that have long represented the globally-recognized Scotch & Soda brand.

紐約,2024年9月10日 /PRNewswire/ — 總部位於阿姆斯特丹的時尚品牌Scotch & Soda自豪地推出了其備受期待的2024年秋冬廣告系列以及與國際流行歌星、詞曲作者、演員和品牌大使喬·喬納斯的合作。2024 年秋季廣告標誌着 Scotch & Soda 開啓了一個大膽的新時代,注入了令人興奮的活力,同時提升和擴展了長期以來代表全球認可的 Scotch & Soda 品牌的核心繫列和最暢銷款式。

Scotch & Soda unveils Fall-Winter'24 Campaign and Capsule Collection with first global ambassador Joe Jonas
Scotch & Soda 與首位全球大使喬·喬納斯共同推出了 24 秋冬系列活動和膠囊系列

As ambassador for the brand, and part of the seasonal campaign, Jonas models both his exclusive capsule collection, as well as the mainline Scotch & Soda range. The exclusive collection, co-designed with Jonas, seamlessly blends Scotch & Soda's signature style with the artist's vibrant, playful fashion sense. Expect bold colors, striking prints, rich textures, and tailoring crafted from premium fabrics—a perfect fusion of creativity and craftsmanship, with Jonas deeply involved in every step of the process.

作爲該品牌的大使,也是季節性活動的一部分,喬納斯爲他的獨家膠囊系列以及主線蘇格蘭蘇打水系列進行了模特。該獨家系列由喬納斯共同設計,將Scotch & Soda的標誌性風格與藝術家充滿活力、俏皮的時尚感無縫融合。大膽的色彩、醒目的印花、豐富的紋理以及由優質面料製成的剪裁——創意與工藝的完美融合,Jonas深入參與了整個過程的每一個步驟。

Originally founded in 1985, the Scotch & Soda brand is now managed by Bluestar Alliance, a New York-based brand management company. Scotch & Soda was founded upon its dedication to the free spirit of Amsterdam, offering original designs rooted in endless optimism, individuality and the power of self-expression. After acquiring Scotch & Soda just last year, Bluestar Alliance set to reinvigorate the long-adored brand, famously lauded for its unconventional, artistic view on fashion. With its first global ambassador and Fall-Winter 2024 brand campaign, Scotch & Soda continues its sartorial journey of discovery through energetic collections that champion creative freedom and inclusivity.

Scotch & Soda品牌最初成立於1985年,現在由總部位於紐約的品牌管理公司Bluestar Alliance管理。Scotch & Soda 創立於其對阿姆斯特丹自由精神的執着,其原創設計植根於無盡的樂觀、個性和自我表達的力量。繼去年剛剛收購蘇格蘭威士忌和蘇打之後,Bluestar Alliance着手重振這個長期以來備受喜愛的品牌,該品牌因其非傳統的藝術觀念而廣受讚譽。憑藉其首位全球大使和2024年秋冬品牌宣傳活動,Scotch & Soda通過倡導創作自由和包容性的充滿活力的系列繼續其裁縫探索之旅。

For Scotch & Soda, the partnership with Joe Jonas offered an opportunity to collaborate with one of the most dynamic artists of his generation. Joe Jonas, an adored singer, songwriter, actor and photographer, has also become well-known for his original and expressive sense of style, creatively pairing rich colors, denim, knitwear, tailored, vintage pieces and bold accessories that inspire curiosity and conversation. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand.

對於蘇格蘭威士忌和蘇打來說,與喬·喬納斯的合作爲與他這一代最具活力的藝術家之一合作提供了機會。喬·喬納斯是一位備受喜愛的歌手、詞曲作者、演員和攝影師,他還因其獨創和富有表現力的風格感而聞名,他創造性地搭配了豐富的色彩、牛仔布、針織服裝、量身定製、復古單品和醒目配飾,激發了好奇心和對話。憑藉強烈的觀點和引領全球潮流的影響力,喬納斯是代表蘇格蘭威士忌和蘇打品牌樂觀情緒的完美選擇。

As a complement to the core Fall-Winter 2024 collection, inspired by the theme "Free Your Mind," and the journey of the free spirit through the world's greatest cities, the design team delved into artistic motifs, architecture, landmarks, and the Beat Generation Writers.

作爲 2024 年秋冬核心系列的補充,設計團隊深入研究了藝術圖案、建築、地標和 Beat Generation Writers,其靈感來自 「Free Your Mind」 主題以及穿越世界最偉大城市的自由精神之旅。

Joe Jonas has crafted a capsule collection that invites fans around the globe to embark on a reflective and forward thinking journey with him. The Scotch & Soda x Joe Jonas capsule collection includes a mix of men's and unisex clothing and accessories that capture Joe's confident approach to style and his unique vision for the brand within its primary categories. With total creative control, Jonas curated every detail, from the capsule collection's range of styles, silhouettes, fabrications, prints, trims, to the campaign imagery he is featured in. Jonas approached the process similarly to how he creates music. With a journey that included a deepdive into his wider creative process, Jonas thought about the story he wanted to tell and utilized 'Cup of Joe,' his personal diary of photography, as the foundation for his creative vision, drawing inspiration from his vintage-inspired aesthetic to customized artwork that reflects his creative style and distinct artistic expression.

喬·喬納斯(Joe Jonas)精心打造了一個膠囊系列,邀請全球粉絲與他一起踏上反思和前瞻性思維之旅。Scotch & Soda x Joe Jonas 膠囊系列包括男士和男女皆宜的服裝和配飾,在主要類別中體現了 Joe 對時尚的自信態度以及他對該品牌的獨特願景。憑藉完全的創作控制力,喬納斯精心策劃了每一個細節,從膠囊系列的各種款式、輪廓、製作、印花、飾邊,到他參與的競選圖片。喬納斯對待這個過程的方式與他創作音樂的方式類似。在這段旅程中,喬納斯深入了解了自己更廣泛的創作過程,他思考了自己想講的故事,並利用了他的個人攝影日記《Cup of Joe》作爲創作願景的基礎,將靈感從復古風格的美學中汲取靈感,到反映其創作風格和獨特藝術表現的定製藝術作品。

"Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that," says Eran Kaim, Chief Product Officer. "Joe's unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee's, which has proven to be just the perfect combination and we're very honored to bring his vision to life."

首席產品官埃蘭·凱姆說:「我們此次合作的目標是打造一款既高貴又真實的動態膠囊,同時保持品牌核心精神不變,我相信我們正是實現了這一目標。」「Joe獨特的創意眼光和獨特的時尚感,再加上Scotch & Soda聞名的核心類別的專業設計,包括牛仔布、針織服裝和T恤,事實證明這只是完美的組合,我們很榮幸能將他的願景變爲現實。」

Inspired by the American West, vintage Americana, the seventies and Joe's personal photography and writings, the capsule offers a dynamic wardrobe that feels personal, lived-in and built to last. Key pieces include tailored utility and workwear jackets, ringer tees with custom graphics, two piece sets, sport-inspired polos and on-trend accessories including trucker hats and versatile printed scarves.

受美國西部、復古美國風情、七十年代以及 Joe 的個人攝影和著作的啓發,這款膠囊提供了一個充滿活力的衣櫃,給人一種充滿個性、活力十足且經久耐用的感覺。關鍵單品包括量身定製的實用和工作服夾克、帶有定製圖案的 Ringer T 恤、兩件套套裝、運動風格的 Polo 衫和潮流配飾,包括卡車司機帽和多功能印花圍巾。

"As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I'm really looking forward to launching the collection," says Joe Jonas.

「作爲蘇格蘭威士忌和蘇打的長期粉絲,我很高興與全世界分享我們建立的合作關係。我獲得的創作自由使這次體驗變得如此有趣和有意義,所以我真的很期待推出這個系列,」 喬·喬納斯說。

Offering a refined color palette of muted pastel blues, ecrus, charcoal greys, and pinks, seamlessly integrating with Scotch & Soda core offerings, the capsule collection is composed of versatile and wearable pieces that embody Joe's vision of crafting contemporary designs with a sartorial point of view, that resonate with the brand's identity and perfectly compliment the broader fall collection.

膠囊系列提供柔和的淡藍色、淡褐色、炭灰色和粉色等精緻色調,與 Scotch & Soda 核心產品無縫融合,由多功能且可穿戴的單品組成,體現了 Joe 從裁縫角度打造當代設計的願景,與品牌的身份產生共鳴,與更廣泛的秋季系列完美搭配。

Joey Gabbay, CEO of Bluestar Alliance, the parent company that acquired Scotch & Soda last year, shared "Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda's growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We're honored to be in partnership with such a creative and well-regarded artist such as Joe."

去年收購蘇格蘭蘇格蘭蘇打的母公司藍星聯盟首席執行官喬伊·加貝分享說:「喬·喬納斯是他這一代人中最具活力、最具創造力的聲音之一。該合作伙伴關係的啓動是Scotch & Soda增長的基本組成部分;它使我們能夠表彰令人難以置信的藝術才華,同時讓美國和全球的新消費者接觸該品牌。我們很榮幸能與像喬這樣富有創造力和備受推崇的藝術家合作。」

The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers. Price ranges include accessories $48-$68.00, tops and sweatshirts $58-178, bottoms $128-188 and jackets $268-788. Scotch & Soda is available at premium retailers and specialty boutiques worldwide.

Scotch & Soda x Joe Jonas系列現已在全球scotchandsoda.com、Scotch & Soda商店和精選零售商上市。價格區間包括配飾48-68.00美元、上衣和運動衫58-178美元、下裝128-188美元和夾克268-788美元。蘇格蘭威士忌和蘇打水可在全球的高端零售商和專業精品店購買。

For more information, visit or follow Scotch & Soda on Facebook, Instagram, TikTok and X.

欲了解更多信息,請訪問 或者關注 Scotch & Soda FacebookInstagram抖音X

ABOUT SCOTCH & SODA
Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality, authenticity and the power of self-expression to create the unique. Fusing the expected with unexpected detail, Scotch & Soda is built upon a distinctive point of view, conversational pieces and a bold approach to style to redefine everyday dressing. We dare to mix classic and contemporary, color and print and texture on texture. Grounded in practicality, upbeat designs and finished with bespoke detail, Scotch & Soda collections are created for you to make them your own. Our mission is to bring joy and inspire our customers to celebrate life and our global community, together.

關於蘇格蘭威士忌和蘇打水
Scotch & Soda 一直保持樂觀,受到阿姆斯特丹自由精神的啓發,倡導個性、真實性和自我表達的力量,創造出獨一無二的東西。Scotch & Soda 將預期與意想不到的細節融爲一體,建立在獨特的視角、對話式作品和大膽的風格基礎上,重新定義了日常着裝。我們敢於將經典與現代、色彩、印花和紋理融爲一體。Scotch & Soda 系列以實用性、歡快的設計爲基礎,並以定製的細節爲基礎,專爲你量身打造。我們的使命是帶來歡樂,激勵我們的客戶共同慶祝生活和我們的全球社區。

ABOUT BLUESTAR ALLIANCE:
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.

關於藍星聯盟:
Bluestar Alliance由約瑟夫·加貝和拉爾夫·金迪於2006年創立,擁有、管理和銷售一系列消費品牌組合,涵蓋從奢侈品到大衆市場的多個分銷層面,重點是百貨商店零售品牌。產品組合中的品牌包括Hurley、Scotch & Soda、bebe、Elie Tahari、Kensie、Justice、Catherine Malandrino、Nanette Lepore、English Laundriny、Brookstone、Joan Vass和Limited Too。

ABOUT JOE JONAS:
Joe Jonas is an international pop icon, song-writer and actor. Joe is the front man of the multiplatinum group DNCE with Jack Lawless on drums and JinJoo on guitar. DNCE initially shook-up popular music and culture with the release of their RIAA quintuple-platinum certified single "Cake By The Ocean" back in 2016. The song permeated pop culture at large, becoming an unstoppable hit, crashing the Top 10 of the Billboard Hot 100, and emerging as "one of the most-played songs of the year at Top 40 radio." They also won "Best New Artist at the 2016 MTV Video Music Awards. To date, the band has tallied 5 billion global streams and 3.5 million global album equivalents. 2022 marked their momentous return as they teamed up with Kygo for the unshakable and undeniable anthem "Dancing Feet." With an inimitable and intoxicating hybrid of rock, pop, dance, and funk like no other, DNCE will make you move more than ever now. He is perhaps best known for the global pop-rock band The Jonas Brothers with his brothers Kevin and Nick Jonas. The Grammy-nominated band made an explosive return in 2019 with the surprise release of their critically acclaimed and widely successful single "Sucker" following a six-year hiatus and have garnered a bevy of awards and accolades. In 2023, Jonas Brothers once again proved they are a constant force, embarking on a new era with the release of The Album, via Republic Records. The Albumwas produced by Jon Bellion and features hit singles "Waffle House" and "Wings." In support of the new album and this new era for Jonas Brothers, they kicked off "The Tour" with two sold-out shows at New York's iconic Yankee Stadium last summer. "The Tour" includes stadium and arena dates around the globe through 2024, resulting in the band's biggest and most extensive tour to date. In July 2024, Joe released his latest single, "Work It Out," ahead of his eagerly awaited solo album, Music For People Who Believe In Love.

關於喬·喬納斯:
喬·喬納斯是一位國際流行偶像、詞曲作者和演員。喬是多白金樂隊 DNCE 的主唱,傑克·勞勒斯在打鼓,JinJoo 在彈吉他。早在2016年,DNCE就發行了獲得RIAA五白金認證的單曲 「Cake By The Ocean」,最初將流行音樂和文化融爲一體。這首歌滲透到整個流行文化中,成爲勢不可擋的熱門歌曲,擊敗了Billboard Hot 100的前十名,併成爲 「40強電臺年度播放次數最多的歌曲之一」。他們還在2016年MTV音樂錄影帶大獎中獲得了 「最佳新人獎」。迄今爲止,樂隊的全球直播量已達到50張,全球專輯等效量爲350萬張。2022年標誌着他們的重大回歸,他們與Kygo合作創作了不可動搖且不可否認的國歌《Dancing Feet》。DNCE 融合了搖滾、流行音樂、舞蹈和放克,獨一無二且令人陶醉,將讓你比以往任何時候都更加動感。他最出名的可能是全球流行搖滾樂隊喬納斯兄弟和他的兄弟凱文和尼克·喬納斯。這支獲得格萊美獎提名的樂隊在中斷了六年之後,出人意料地發行了廣受好評且廣受好評的單曲 「Sucker」,並獲得了一系列獎項和榮譽,在2019年取得了爆炸性的回歸。2023年,喬納斯兄弟再次證明了他們是一支不變的力量,他們通過共和國唱片公司發行了《專輯》,開啓了一個新時代。這張專輯由喬恩·貝利恩製作,收錄了熱門單曲 「Waffle House」 和 「Wings」。爲了支持喬納斯兄弟的新專輯和這個新時代,他們去年夏天在紐約標誌性的洋基體育場舉行了兩場售罄的演出,拉開了 「巡迴演唱會」 的序幕。「巡迴演唱會」 包括截至2024年的全球體育場和競技場演出,這是樂隊迄今爲止規模最大、最廣泛的巡迴演出。2024年7月,喬發行了他的最新單曲《Work It Out》,此前他發佈了期待已久的個人專輯《信仰愛情的人的音樂》。

Media Contact:
US:
Michele Marie PR - Julia Nicholson
[email protected]

媒體聯繫人:
我們:
米歇爾·瑪麗公關——朱莉婭·尼科爾森
[電子郵件保護]

UK and EU:
The Lede Company
[email protected]

英國和歐盟:
利德公司
[電子郵件保護]

SOURCE Scotch & Soda

來源 Scotch & Soda

譯文內容由第三人軟體翻譯。


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