CSC Generation Enterprise Acquires Backcountry, Expanding Its Portfolio of Consumer-Centric Brands
CSC Generation Enterprise Acquires Backcountry, Expanding Its Portfolio of Consumer-Centric Brands
"Joining CSC is a significant milestone for us. Our team is enthusiastic about utilizing CSC's expertise and resources to accelerate the Backcountry strategy. We are confident that this acquisition will enable us to expand our market presence and continue delivering outstanding outdoor experiences," said MERRILLVILLE, Ind., Sept. 9, 2024 /PRNewswire/ -- CSC Generation Enterprise (CSC), a multi-brand technology platform known for acquiring and turning retailers into high-performing, digital-first businesses, is pleased to announce the acquisition of Backcountry, a leading online specialty retailer for outdoor recreation gear and apparel. This acquisition also includes Backcountry's family of brands: MotoSport, Competitive Cyclist, and Steep and Cheap.
印第安納州梅里爾維爾，2024年9月9日 /PRNewswire/ — 以收購零售商並將其轉變爲高績效、數字優先的企業而聞名的多品牌技術平台CSC Generation Enterprise（CSC）欣然宣佈收購領先的戶外休閒裝備和服裝在線專業零售商Backcountry。此次收購還包括Backcountry的品牌家族：MotoSport、Competitive Cyclest和Steep and Chea
This strategic acquisition strengthens CSC's position in the retail industry, expanding its portfolio to over ten brands. Backcountry's diverse product offerings and loyal customer base align perfectly with CSC's dedication to delivering curated experiences that better meet customer expectations.
此次戰略收購鞏固了CSC在零售行業的地位，將其產品組合擴展到十多個品牌。Backcountry 的多樣化產品和忠實的客戶群與 CSC 致力於提供更好滿足客戶期望的精心策劃體驗的承諾完全吻合。
"We were drawn to Backcountry for several compelling reasons: their extensive and varied product range, deep connections with the outdoor community, and the remarkable passion and loyalty of their customers," said Justin Yoshimura, founder and CEO of CSC. "By integrating their strengths with our commitment to digital innovation, we believe there is significant potential for continued growth."
CSC創始人兼首席執行官賈斯汀·吉村表示：「我們之所以被Backcountry吸引，有幾個令人信服的原因：他們廣泛多樣的產品種類、與戶外社區的深厚聯繫以及客戶的非凡熱情和忠誠度。」「通過將他們的優勢與我們對數字創新的承諾相結合，我們相信持續增長的潛力巨大。」
"Joining CSC is a significant milestone for us. Our team is enthusiastic about utilizing CSC's expertise and resources to accelerate the Backcountry strategy. We are confident that this acquisition will enable us to expand our market presence and continue delivering outstanding outdoor experiences," said Melanie Cox, CEO of Backcountry.
「加入 CSC 對我們來說是一個重要的里程碑。我們的團隊熱衷於利用CSC的專業知識和資源來加快偏遠地區戰略。我們相信，此次收購將使我們能夠擴大市場份額，繼續提供卓越的戶外體驗。」 Backcountry首席執行官梅蘭妮·考克斯說。
Backcountry will continue to operate under its brand name, with a focus on maintaining its unique identity and strong customer relationships.
Backcountry將繼續以其品牌名稱運營，重點是保持其獨特的身份和牢固的客戶關係。
J.P. Morgan Securities, LLC acted as financial advisor to Backcountry and Ropes & Gray acted as legal counsel. Sheppard, Mullin, Richter & Hampton represented CSC.
摩根大通證券有限責任公司擔任Backcountry的財務顧問，Ropes & Gray擔任法律顧問。謝潑德、穆林、裏希特和漢普頓代表CSC。
About CSC Generation:
關於 CSC 一代：
CSC Generation Enterprise ("CSC Generation") is an AI-enabled multi-brand platform that acquires and transforms retailers into profitable, digital-first, consumer-centric businesses. CSC Generation's retail platform is purpose built around its core M&A strategy and drives alpha by encoding revenue growth, unit margin management, and other expert-level retail practices into automation and AI. CSC Generation owns and operates more than 10 retail, eCommerce, and wholesale brands, including Sur La Table, Backcountry, and One Kings Lane.
CSC Generation Enterprise（「CSC Generation」）是一個支持人工智能的多品牌平台，旨在收購零售商並將其轉變爲盈利、數字優先、以消費者爲中心的企業。CSC Generation的零售平台是圍繞其核心併購戰略專門構建的，通過將收入增長、單位利潤管理和其他專家級零售實踐編碼爲自動化和人工智能，推動alpha的增長。CSC Generation擁有並經營着10多個零售、電子商務和批發品牌，包括Sur La Table、Backcountry和One Kings Lane。
About Backcountry
關於偏遠地區
Established in 1996, Backcountry stands as a trusted cornerstone in outdoor retail, known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. For beginners and pros alike, Backcountry sells nearly 800 esteemed brands, both online and across its nine U.S. brick-and-mortar locations. This includes Backcountry's in-house apparel line, which has produced several performance-driven franchises known for quality and durability such as Cottonwoods, Cardiac, Tahoe, Wasatch, Slickrock and more—each developed in collaboration with Backcountry's athlete team and backed by its team of Gearhead experts. With decades of experience, a broad assortment of innovative products, and an unparalleled concierge service, Backcountry is your one-stop-shop for every adventure at any budget.
Backcountry 成立於 1996 年，是戶外零售業值得信賴的基石，以其致力於爲滑雪、單板滑雪、騎自行車、跑步、露營、徒步旅行、登山、划槳、釣魚等各種休閒活動量身定製的優質產品和服務而聞名。無論是初學者還是專業人士，Backcountry在網上以及在美國的九個實體店銷售近800個受人尊敬的品牌。這包括Backcountry的內部服裝系列，該系列生產了幾款以性能爲導向的系列服裝，例如Cottonwoods、Cardaic、Tahoe、Wasatch、Slickrock等，均與Backcountry的運動員團隊合作開發，並得到其Gearhead專家團隊的支持。憑藉數十年的經驗、種類繁多的創新產品和無與倫比的禮賓服務，Backcountry 是您在任何預算下進行每一次冒險的一站式商店。
Media Inquiries
媒體查詢
For more information, please contact:
欲了解更多信息，請聯繫：
Brian Holcombe
布萊恩·霍爾科姆
[email protected]
[電子郵件保護]
970-924-0704 ext 2102
970-924-0704 分機 2102
SOURCE CSC Generation Enterprise (CSC)
來源 CSC 一代企業 (CSC)
譯文內容由第三人軟體翻譯。
