Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox Corp (NYSE:RBLX) announced multiple upcoming changes to encourage more traditional game developers. Techcrunch cites Roblox chief product officer Manuel Bronstein in an interview.
Roblox公司（紐約證券交易所代碼：RBLX）宣佈了即將推出的多項變更，以鼓勵更多的傳統遊戲開發者。Techcrunch在接受採訪時援引了Roblox首席產品官曼努埃爾·布朗斯坦的話。
The online gaming company is looking to open up more opportunities for creators, including a project that will power generative AI creation on the platform. TechCrunch reports that Roblox proposed a "Price Optimization" tool to help developers identify the best price for in-experience purchases.
這家在線遊戲公司正在尋求爲創作者開闢更多機會，包括一個將在平台上推動生成式人工智能創作的項目。TechCrunch報告說，Roblox提出了一個 「價格優化」 工具，以幫助開發人員確定體驗不足的購買的最佳價格。
Creators will now receive 50% of the revenue for paid experiences worth $9.99, 60% for experiences worth $29.99, and 70% for experiences worth $49.99, TechCrunch cites from the annual Roblox Developers Conference Friday. The creators earn about 25% of the revenue for their paid experiences.
週五舉行的年度Roblox開發者大會指出，創作者現在將獲得價值9.99美元的付費體驗收入的50％，價值29.99美元的體驗收入的60％，價值49.99美元的體驗的70％。創作者的付費體驗收入約佔收入的25％。
Roblox CEO and Co-Founder Dave Baszucki eyes 10% of the global video-game content market when it reaches 300 million daily active users by collaborating with Apple Inc (NASDAQ:AAPL), Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Tencent Holdings (OTC:TCEHY),
Roblox首席執行官兼聯合創始人戴夫·巴蘇基通過與蘋果公司（納斯達克股票代碼：AAPL）、Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）和騰訊控股（場外交易代碼：TCEHY）合作，將全球電子遊戲內容市場的10％份額吸引到3萬日活躍用戶，
Bloomberg cites from the conference.
彭博社引用了這次會議的內容。
Baszucki told Bloomberg that the gaming market accounts for $180 billion in content revenue annually.
巴祖基告訴彭博社，遊戲市場每年的內容收入爲1800億美元。
Roblox also tapped Shopify Inc (NYSE:SHOP) to help users sell physical products through digital Roblox experiences.
Roblox還利用Shopify Inc（紐約證券交易所代碼：SHOP）幫助用戶通過數字Roblox體驗銷售實體產品。
The gaming company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency.
這家遊戲公司還透露了一項新計劃的計劃，該計劃以真實貨幣對臺式機版本的付費訪問體驗進行定價。
Baszucki told Bloomberg that in 2023, Roblox paid over $800 million to its community of game developers.
巴祖基告訴彭博社，2023年，Roblox向其遊戲開發者社區支付了超過8億美元。
Roblox's fiscal 2024 investor guidance of $4.2 billion in bookings is about 2% of the global gaming market, which Baszucki estimates currently at $160 billion and $180 billion, the Verge reports. Baszucki told Verge its ambition is to reach 1 billion users, citing that Roblox could beat the entire AAA game industry.
Verge報告稱，Roblox的2024財年投資者指導下預訂量爲42億美元，約佔全球遊戲市場的2％，巴祖基估計全球遊戲市場目前爲1,600億美元和1800億美元。巴斯祖基告訴Verge，其目標是吸引10名用戶，理由是Roblox可以擊敗整個AAA遊戲行業。
Roblox stock gained 53% in the last 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF (NYSE:VO) and Vanguard Total Stock Market ETF (NYSE:VTI).
在過去的12個月中，Roblox的股票上漲了53％。投資者可以通過Vanguard中型股ETF（紐約證券交易所代碼：VO）和Vanguard Total Stock Market ETF（紐約證券交易所代碼：VTI）獲得股票敞口。
Price Action: RBLX stock is up 1.79% at $44.42 premarket at the last check Monday.
價格走勢：週一最後一次檢查時，RBLX股價上漲1.79％，至盤前44.42美元。
Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。