Snap CEO Evan Spiegel Announces Focus On Ad Business And AR Amid Still Competition From TikTok And Mark Zuckerberg's Meta
Snap CEO Evan Spiegel Announces Focus On Ad Business And AR Amid Still Competition From TikTok And Mark Zuckerberg's Meta
Snap Inc. (NYSE:SNAP) will focus on enhancing its advertising business and augmented reality offerings, CEO Evan Spiegel told employees on Tuesday.
Snap Inc.（NYSE:SNAP）首席執行官埃文·斯皮格爾（Evan Spiegel）週二告訴員工，公司將專注於增強其廣告業務和增強現實產品的提升。
What Happened: The announcement comes as Snap faces stiff competition from major social media platforms like Mark Zuckerberg's Meta Platforms Inc. (NASDAQ:META) and Bytedance's TikTok for ad revenue. Spiegel noted that despite progress, Snap's ad business is growing slower than its competitors, Reuters reported.
事情進展：Snap面臨來自社交媒體巨頭如馬克·扎克伯格的meta platform（NASDAQ:META）和字節跳動的TikTok的廣告收入嚴重競爭。斯皮格爾指出，儘管取得了進展，但Snap的廣告業務增長速度慢於競爭對手，據路透社報道。
In early August, Snap provided a weak forecast for the current quarter, attributing it to a decline in advertising spend. The company is now expected to report fiscal 2024 revenue of $5.34 billion, as per LSEG data.
八月初，Snap對當前季度的預測較爲低迷，歸因於廣告支出的下降。據London Stock Exchange Group數據，該公司預計2024財年的營業收入將達到53.4億美元。
Snap's stock has dropped approximately 45% this year. To counter this, the company plans to introduce new ad placements driven by machine learning and automation.
Snap的股價今年已經下跌約45%。爲了應對這一情況，公司計劃推出基於機器學習和自動化驅動的新廣告位置。
"You may be wondering why, with all of the progress we've made in our business over the last year, our share price performance has lagged the overall market. The answer is simple: our advertising business is growing slower than our competitors," Spiegel said, according to the report.
斯皮格爾表示：「也許你會想知道，在過去一年中，我們在業務方面取得了多少進展，但爲什麼我們的股價表現落後於整體市場？答案很簡單：我們的廣告業務增長速度比競爭對手慢。」據報道。
Additionally, Snap is investing in augmented reality and smart glasses, similar to Meta's offerings. "We are investing in creating augmented reality glasses that allow people to interact with computing, the world, and one another in totally new ways," Spiegel stated, according to the report.
此外，Snap正在投資增強現實和智能眼鏡，類似於meta的產品。斯皮格爾在報告中表示：「我們正在投資開發可以讓人們以全新方式與計算、世界和彼此互動的增強現實眼鏡。」據報道。
In June, Snap launched generative AI tools that let users apply more realistic effects when filming themselves with their phone cameras.
在六月，Snap推出了生成式人工智能工具，允許用戶在使用手機攝像頭拍攝時應用更真實的效果。
Why It Matters: Snap's recent strategic shift comes amid a turbulent period for the company. Snap reported disappointing second-quarter earnings, with revenue falling short of expectations, although daily active users increased by 9%. The following day, several analysts revised their forecasts downward due to weak sales.
爲什麼重要：Snap最近的戰略轉變是在公司面臨動盪時期進行的。Snap公佈了令人失望的第二季度業績，營業收入未能達到預期，儘管日活躍用戶增長了9%。次日，由於銷售情況疲軟，一些分析師下調了他們的預測。
Recently, CNBC's Jim Cramer labeled Snap as "not investable," shaking investor confidence. Later in the month, Snap's stock chart indicated a "Death Cross," a bearish signal that has raised concerns among investors.
最近，CNBC的吉姆·克拉默將Snap稱爲「不可投資的」，動搖了投資者的信心。月底，Snap的股票圖表出現了「死亡交叉」，這是一個看淡的信號，引發了投資者的擔憂。
Price Action: Snap Inc. closed at $8.86 on Tuesday, down 5.14% for the day. In after-hours trading, the stock edged down 0.11%. Year to date, Snap's stock has decreased by 45.11%. Since its initial public offering in March 2017 at $27.09, the stock has dropped by 67.29%, according to data from Benzinga Pro.
價格走勢：Snap Inc.於週二收盤下跌5.14%，收於8.86美元。盤後交易中，該股下跌0.11%。截至目前，Snap的股價下跌了45.11%。根據Benzinga Pro的數據，自2017年3月27日首次公開發行以來，該股下跌了67.29%。
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Image Via Shutterstock
圖片來自Shutterstock。
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
本報道使用Benzinga Neuro生成，並由Kaustubh Bagalkote
譯文內容由第三人軟體翻譯。