Senheng Saw Its Q2 Profit Plunges Nearly 50% As Sales Remain Weak
Senheng Saw Its Q2 Profit Plunges Nearly 50% As Sales Remain Weak
As part of its growth strategy, the Group is enhancing its digital ecosystem, including strengthening its online presence, e-commerce platforms, and social media engagements.For the six-month period ended 30 June 2024 (1H24), Senheng recorded RM629.6 million in revenue, compared to RM643.7 million in the previous year. 1H24 group net profit stood at RM9.9 million, down from RM12.8 million in the same period last year.
截至2024年6月30日的六個月期（1H24），星衡的營業收入爲RM62960萬，低於前一年的RM64370萬。1H24集團淨利潤爲RM990萬，低於去年同期的RM1280萬。
As for the current quarter (Q2) the group reported a revenue of RM307 million down from the preceding year's quarter of RM325 million, in line with the revenue drop the group's net profit also suffered plunging 50% to RM3.6 million from RM6.5 million in Q2FY23.
至於當前季度（Q2），該集團報告的營業收入爲RM30700萬，低於去年同期的RM32500萬，與營業收入下降相一致，該集團的淨利潤也下降了50%，從Q2FY23的RM650萬下降至RM360萬。
The group said while the first half results reflect weaker consumer sentiment, the outstanding performance of online sales, now
contributing 10% of group revenue compared to 5.5% in the same period last year. The ongoing weakness in consumer sentiment, leading to lower sales, resulted in a decrease in group revenue and profits it added.
該集團表示，雖然上半年的業績反映出消費者信心疲軟，但在線銷售的出色表現佔據了10%的集團營業收入，而去年同期爲5.5%。該集團補充說，消費者信心持續疲軟導致銷售額下降，進而導致集團營業收入和利潤下降。
該集團表示，由於消費者信心持續疲軟導致銷售額較低，導致集團營業收入和利潤下降。在線銷售的出色表現佔據了10%的集團營業收入，而去年同期爲5.5%。
As part of its growth strategy, the Group is enhancing its digital ecosystem, including strengthening its online presence, e-commerce platforms, and social media engagements.
作爲增長策略的一部分，該集團正在加強其數字生態系統，包括加強其在線存在、電子商務平台和社交媒體參與。
譯文內容由第三人軟體翻譯。
