ASSEMBLY EUROPE WELCOMES SAMANTHA SCOTT AS NEW MANAGING PARTNER
ASSEMBLY EUROPE WELCOMES SAMANTHA SCOTT AS NEW MANAGING PARTNER
Scott will support key clients in the luxury, travel and FMCG sectors at Assembly
Scott將在Assembly支持奢侈品、旅遊和快速消費品業務領域的重要客戶
LONDON, Aug. 27, 2024 /PRNewswire/ -- Stagwell's (STGW) leading global media agency, Assembly, announced today the appointment of Samantha Scott as Managing Partner in Europe. Drawing on Scott's extensive experience in media and client leadership, she will lead a key team to deliver best-in-class work and propel exceptional growth for the company's leading clients, including hotel group Mandarin Oriental and skincare brand Aesop. Scott will report to James Appleby, Managing Director, UK, and her appointment is effective immediately.
倫敦，2024年8月27日 / PRNewswire / - Stagwell（STGW）領先的全球媒體代理公司Assembly今日宣佈任命Samantha Scott爲歐洲區董事總經理。憑藉Scott在媒體和客戶領導方面的豐富經驗，她將領導一個重要團隊，爲公司的旗艦客戶，包括酒店集團文華東方和護膚品牌Aesop，提供最優質的工作，並推動公司的卓越增長。Scott將向英國董事總經理詹姆斯·阿普爾比彙報，她的任命立即生效。
Scott joins Assembly from Dentsu X, where she served as the Managing Partner and saw success taking media-only clients and evolving them into broader relationships across their Media, Creative and Customer Experience practices. During her twelve-year tenure at Dentsu, Scott led digital products and global performance media for Apple, focusing on driving revenue growth for Apps and subscription services and worked on a host of other European and Global client assignments.
Scott加入Assembly，曾擔任Dentsu X的董事總經理，成功地將媒體客戶轉化爲跨媒體、創意和客戶體驗等更廣泛的關係。在Dentsu的任期爲12年中，Scott率領數字產品和全球性能媒體爲蘋果公司服務，專注於推動應用程序和訂閱服務的營業收入增長，並參與了許多其他歐洲和全球客戶的任務。
Scott recently worked closely with premium luxury brand William Grant & Sons UK, where she managed the expansion of services from media to creative and eCommerce domains. She also supported branding performance for global FMCG retail client McCormick across European markets and played a key role in orchestrating the integration of the Fetch and 360i brands.
Scott最近與高級奢侈品牌William Grant＆Sons UK密切合作，她管理了從媒體到創意和電子商務領域的服務拓展。她還支持全球快速消費品零售客戶McCormick的品牌表現，並在協調Fetch和360i品牌整合中扮演了重要角色。
"I am excited to be joining Assembly at this moment in its growth, transforming brand and media performance for a fantastic group of clients," said Scott. "I've already been wowed by some of the solutions being built, particularly those that are AI-driven. Harnessing my entrepreneurial flare, I'll strive to foster further sustainable growth across Europe and globally. I can't wait to get started!"
「能夠在Assembly的增長過程中加入，爲一群夢幻般的客戶打造品牌和媒體表現，我感到非常興奮，」 Scott表示。「我已經對一些正在打造的解決方案印象深刻，特別是那些由人工智能驅動的解決方案。藉助我的創業才能，我將努力促進歐洲和全球更持續的增長。我迫不及待地想要開始工作！」
Scott will leverage her prowess and skillset in the industry to support in bolstering Assembly Europe's expertise in elevating brand performance for clients through innovative AI-driven solutions.
Scott將利用自己在行業中的才能和技能，支持加強Assembly歐洲在通過創新的人工智能驅動解決方案提升客戶品牌表現方面的專長。
"At Assembly, our dedication to driving our clients' business and media performance forward is what gets us up every day," said Appleby. "Sam's positive energy and growth-oriented mindset are perfectly suited to this and the culture we are building here. With her proven track record, craft in performance media, and client leadership expertise, I am confident she will empower our team to achieve even greater results for our clients."
「在Assembly，我們致力於推動客戶的業務和媒體業績，這正是每天使我們振奮的動力，」Appleby說。「Sam的積極能量和成長導向的心態非常適合這一文化。憑藉她在業績媒體方面的經驗和客戶領導能力，我深信她將帶領我們的團隊取得更大的成就，爲客戶實現更卓越的成果。」
This comes at an exciting time for the agency, having recently been appointed global media partner for tech unicorn, Pipedrive, following a competitive pitch process. By capitalising on a bespoke AI-powered marketing intelligence engine, Assembly will fuel the leading sales CRM platform's growth globally leveraging advanced technology, audience targeting and AI-led planning.
這正值該機構令人興奮的時刻，最近在競爭性投標過程中被任命爲科技獨角獸Pipedrive的全球媒體合作伙伴。通過利用定製的人工智能驅動的營銷情報引擎，Assembly將利用先進技術、受衆定位和人工智能規劃，全球推動該領先的銷售CRm平台的增長。
ABOUT ASSEMBLY EUROPE
Assembly is a leading global omnichannel media agency, operating in 26 offices worldwide. Our Europe headquarters in London serves as a dynamic regional hub, with presence in Paris, Milan, Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, and Tel Aviv. With a team of over 400 experts specialising in omnichannel strategies, digital brand and performance, e-commerce, data science, and sustainability, we are committed to finding the change that fuels growth for the world's top brands. As a trusted strategic partner, our collaborations have predominantly centered around renowned brands in the spheres of luxury, fashion, beauty, retail, and technology. Assembly is honoured to be named one of the few recipients of the prestigious Google Premier Partner of the Year 2023. Our work is powered by our proprietary in-house technology solution, STAGE, and supported by our global talent base of over 1,900 professionals. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
關於愛文思控股歐洲
Assembly是全球領先的全渠道媒體代理機構，在全球26個辦公室開展業務。我們在倫敦的歐洲總部是一個充滿活力的區域中心，擁有巴黎、米蘭、阿姆斯特丹、漢堡、華沙、巴塞羅那、馬德里和特拉維夫的分支機構。擁有400多名專業人才團隊，專門從事全渠道策略、數字品牌與業績、電子商務、數據科學和可持續發展，我們致力於尋找推動世界頂尖品牌增長的變革。作爲值得信賴的戰略合作伙伴，我們的合作主要圍繞着奢侈品、時尚、美容、零售和科技領域的知名品牌。Assembly榮幸地成爲少數幾家榮獲2023年穀歌年度Premier合作伙伴稱號的機構之一。我們的工作由我們自家的專有技術解決方案STAGE提供支持，並得到了全球1900多名專業人才的支持。Assembly自豪地成爲Stagwell的成員，這是一個旨在改變營銷方式的挑戰者網絡。欲了解更多信息，請訪問assemblyglobal.com。
Media Relations Contacts:
媒體關係聯繫人：
James Wilde, Head of Growth & Marketing, Europe
[email protected]
James Wilde，歐洲增長與營銷負責人
[email protected]
Michelle Chan, Marketing Manager
[email protected]
Michelle Chan，營銷經理
[email protected]
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