Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript Summary
Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript Summary
Marketing services revenue decreased by 16.7% year-over-year, whereas brand and performance-based advertising grew by 17% and 28.4%, respectively.The following is a summary of the Zhihu Inc. (ZH) Q2 2024 Earnings Conference Call Transcript:
以下是知乎公司（ZH）2024年第二季度業績會電話會議紀要：
Financial Performance:
金融業績：
Zhihu Inc. reported a significant improvement in financial efficiency this quarter with a gross margin increase to 59.6%, up 5.8 percentage points year-over-year.
Adjusted net loss narrowed by 79.9% year-over-year to RMB 44.6 million.
Marketing services revenue decreased by 16.7% year-over-year, whereas brand and performance-based advertising grew by 17% and 28.4%, respectively.
Paid membership revenue increased slightly, contributing 46% to total revenue, while vocational training revenue slightly decreased due to strategic adjustments.
知乎公司報告本季度財務效率顯著提高，毛利率增至59.6%，同比提高5.8個百分點。
調整後的淨虧損同比減少79.9%，至人民幣4.46億元。
營銷服務收入同比減少16.7%，而品牌和業績型廣告分別增長了17%和28.4%。
付費會員收入略有增加，佔總收入的46%，而職業培訓收入因戰略調整略有減少。
Business Progress:
業務進展：
Zhihu launched AI-powered products and services, including Zhihu Zhida, an AI search platform, which has shown promising user engagement.
Content creation within the Zhihu community has grown, with a 16.8% year-over-year increase in content pieces and a 12.5% increase in content creators.
Zhihu's user engagement metrics, such as daily active user timestamps and core user retention rates, have improved, reflecting positive trends.
Growth initiatives in vocational training and paid membership segments continue to expand, leveraging AI and optimizing operational efficiency.
知乎推出了基於人工智能的產品和服務，包括知乎智搭，一款人工智能搜索平台，展現出用戶互動的良好前景。
知乎社區中的內容創作有所增長，內容數量同比增長16.8%，內容創作者數量增長12.5%。
知乎的用戶參與度指標，如日活躍用戶時間戳和核心用戶留存率，已經得到改善，反映出積極的趨勢。
職業培訓和付費會員業務的增長舉措持續擴大，利用人工智能優化運營效率。
Opportunities:
機會：
Zhihu Zhida offers new opportunities for market reputation enhancement and user engagement growth.
The company's AI and LLM capabilities are set to improve both user experience and operational efficiency, presenting commercial potential in high-value user base.
Strategic moves in vocational training and premium content offer substantial growth channels and diversification.
知乎直答爲市場聲譽增強和用戶參與度增長提供了新的機遇。
公司的人工智能和語言模型能力將改善用戶體驗和運營效率，並在高價值用戶群體中展現商業潛力。
在職業培訓和優質內容的戰略舉措提供了實質性的增長渠道和多元化發展。
Risks:
風險：
Market fluctuations impact revenue streams, particularly as seen in the performance variability across different advertising and vocational training segments.
市場波動影響營業收入流，特別是在不同廣告和職業培訓領域的績效波動中所見。
Tips: For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
提示：如需更全面的詳情，請參閱投資人關係網站。本文僅供投資者參考，不作任何指引或建議。
譯文內容由第三人軟體翻譯。
