ANDREW ROBERTSON TO BECOME CHAIRMAN OF BBDO WORLDWIDE
ANDREW ROBERTSON TO BECOME CHAIRMAN OF BBDO WORLDWIDE
Nancy Reyes Appointed President and CEO
南希·雷耶斯被任命爲總裁兼首席執行官
NEW YORK, Aug. 14, 2024 /PRNewswire/ -- BBDO Worldwide announced today that Andrew Robertson, who has served as President and CEO since May 2004, will become Chairman on October 1st. Nancy Reyes will succeed him as President and CEO of BBDO Worldwide.
紐約，2024年8月14日/美通社/--BBDO Worldwide今天宣佈，自2004年5月擔任總裁兼首席執行官以來，安德魯·羅伯遜將於10月1日成爲主席，南希·雷耶斯將接替他成爲BBDO Worldwide的總裁兼首席執行官。
Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.
在他的領導下，該網絡被認爲是世界上最具創造力和最有效的機構之一，獲得了衆多行業讚譽，樹立了創意卓越的標準。
BBDO was named Network of the Year at Cannes Lions a record-setting seven times and, in 2020, the first-ever Network of the Decade. Since 2005, BBDO has also been honored as Global Agency of the Year in Ad Age, Adweek and Campaign, was named Best of the Best by the World Advertising Research Center and has been recognized as the Most Effective Network in the world five times by the Global Effie Index.
BBDO在戛納國際廣告節上七次獲得年度網絡獎，2020年成爲首個獲得「十年網絡獎」的廣告公司。自2005年以來，BBDO還被Ad Age、廣告週刊和Campaign評爲全球年度廣告公司，在世界廣告研究中心獲得最佳的專業服務公司，並被Global Effie Index五次評爲全球最有效的廣告公司。
"We have been extremely lucky to have an industry titan at the helm of BBDO for over two decades," said John Wren, Chairman and CEO of Omnicom. "Andrew's passion for the business was felt by his people and clients alike, always hands on to ensure the network maintained its industry leading standards of creativity. We are grateful he will continue to guide the network in his new role as Chairman and are excited for Nancy to take the reins as CEO as she propels BBDO into the future."
"過去二十多年中，我們非常幸運能夠擁有業界巨頭領導BBDO，"奧姆尼孔的董事長兼首席執行官約翰·倫說"安德魯對業務的熱情深深地感染着他的員工和客戶，通過不斷的監督確保網絡保持着領先行業的創意標準。我們很感謝他在新職位上繼續指導網絡，並感到興奮的是南希帶領BBDO走向未來。"
Andrew was inducted to the AAF Hall of Fame in 2022 and has been named one of The 100 Most Influential Leaders in Marketing, Media and Tech, alongside the likes of Mark Zuckerburg, Tim Cook and Jeff Bezos.
安德魯於2022年入選AAF名人堂，並與馬克·扎克伯格、蒂姆·庫克和傑夫·貝佐斯等人一起被評爲市場營銷、媒體和科技領域100位最具影響力的領袖之一。
He has worked closely with many of the agency's clients and been instrumental in some of its most notable new business wins, including, in recent years, The Home Depot, Enterprise Holdings, and Heineken.
他與許多代理商的客戶密切合作，對一些著名的新業務贏得產生了影響，包括近年來的家得寶、企業控股和喜力。
Nancy Reyes, who joined BBDO in October of last year, has an enviable track record for client growth and talent development.
去年十月加入BBDO的南希·雷耶斯在客戶增長和人才發展方面擁有令人羨慕的記錄。
"When Nancy joined last year as CEO of The Americas, I'm sure it was clear to all what the plan was," Robertson says. "In the time since, she has proven to be exactly what I expected – a decisive and fast-acting leader with a clear point of view on where we need to go as a network, resilience, a sense of humor, and a relentless drive to bring great work to our clients that drives their businesses. Nancy has made this decision very easy for me."
"當南希去年加入時擔任美洲區總裁時，我相信對所有人來說計劃是清晰的，"羅伯遜說。"在此期間，她已經證明了自己正是我所期望的——一個果斷並快速行動的領導者，對網絡未來發展有清晰的看法，韌性、幽默感以及爲客戶帶來業務推動的優秀工作的不懈追求。南希讓這個決定對我來說非常容易。"
Nancy Reyes expressed her respect and admiration for Robertson: "I recognize I have some big shoes to fill. Andrew's career and legacy is unparalleled – I am lucky he will be around to provide guidance and support to our clients, our teams and me. I am excited to have the opportunity to bring the beautiful community of BBDO together to design where we go from here. This is a fantastic agency with a very long runway ahead."
南希·雷耶斯表達了對羅伯森的敬重和欽佩:"我認識到我需要填補巨人的鞋子。安德魯的職業生涯和遺產是無與倫比的——我很幸運他將在提供指導和支持我們的客戶、團隊和我方面扮演重要角色。我很高興有機會把BBDO美好的社區結合在一起，設計我們未來的路向。這是一個擁有非常長的發展期的優秀機構。"
"I want to be clear. I have no plan to retire," says Robertson. "As Chairman I will be here to help Nancy in whatever ways I can, to coach our people, and to work with our clients, something I have always loved doing."
"我想要明確一點。我沒有退休的計劃，"羅伯遜說。"作爲主席，我將在幫助南希的方方面面、培養我們的員工、與我們的客戶合作，這是我一直熱愛的做法。"
About BBDO
關於BBDO：BBDO Worldwide是一家全球性的全服務營銷傳媒機構網絡。在BBDO，我們的口號是"工作、工作、工作。"我們深信創意的力量能夠帶動人們的行動，從而推動品牌和業務向着成長的方向發展。我們已經存在132年了，但我們仍然沒有讓水泥變硬。那就是爲什麼對我們來說，重要的不是我們已經做了什麼，而是我們現在和未來正在做什麼。爲了保持前進的動力，我們將繼續邁向下一個爲客戶和我們的人服務的最具創意和最有效能力代理機構。BBDO是Omnicom (NYSE: OMC) ()的一部分。
BBDO Worldwide is a global, full-service marketing communications agency network. At BBDO, our mantra is "The Work. The Work. The Work." We believe passionately in the power of creativity to move people and therefore move brands and businesses towards growth. We've been around for 132 years and we still haven't let the cement harden. That's why, what matters to us is not what we have done but what we're doing now and in the future. To keep forward momentum as we embark on another year of striving to be the most creative and effective agency in service of our clients and our people. BBDO is part of Omnicom (NYSE: OMC) ().
Omnicom (NYSE: OMC)是一家提供數據啓發式的創意營銷和銷售解決方案的領先供應商。Omnicom的標誌性代理品牌是業界最具創新力的專業通訊專家的產地，他們專注於爲客戶驅動智能商業成果。該公司提供廣告、戰略媒體計劃和購買、精準營銷、零售和數字商務、品牌、體驗、公共關係、醫療保健營銷和其他專業營銷服務等一系列服務，爲70多個國家的5000多個客戶提供服務。有關更多信息，請訪問。
About Omnicom
關於Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit .
奧姆尼康（紐約證券交易所：OMC）是一家領先的、數據驅動的、創意營銷和銷售解決方案提供商。 奧姆尼康的著名廣告代理品牌擁有行業中最具創新力的通信專家，專注於爲客戶推動智能業務結果。 公司爲超過70個國家的5000多個客戶提供廣告、戰略媒體規劃和購買、精準營銷、零售和數字商務、品牌塑造、體驗、公共關係、醫療保健營銷和其他專業營銷服務。 欲了解更多信息，請訪問。
SOURCE BBDO
BBDO
譯文內容由第三人軟體翻譯。